Felps Professional Sou Loira Toning Mask – Neutralizes Yellow Tones, Deep Hydration & Blonde Shine – 10.6 oz (300 g)
- Helps neutralise the appearance of yellow and brassy tones in blonde, highlighted and bleached hair.
- Hydrates and softens dry, chemically lightened lengths in the same step.
- Helps smooth the cuticle so the hair looks glossier and more luminous.
- Refreshes the tone of white or grey hair that has started to look dull or yellowed.
Made for anyone with blonde, highlighted, balayage, bleached, discoloured, white or grey hair who wants a cooler, cleaner tone between salon visits. It suits people who already use a purple shampoo and want a richer, more conditioning step, and it is equally at home in a stylist's backbar or a bathroom shelf. It is not intended for dark or unlightened hair, where the violet pigment will not be visible.
הצג עוד
- Made in Brazil by Felps Professional, a salon hair-care brand based in Cascavel, Paraná, and exported worldwide.
- Uses Acid Violet 43, a violet cosmetic colourant, to counteract warm yellow tones on the hair surface.
- Built on a Brazilian formula with Açaí (Euterpe oleracea) fruit extract plus palm and coconut oils for softness.
- Generous 300 g (10.6 oz) jar, part of the full Sou Loira Desamarelador range.
Shampoo first and squeeze out the excess water. On clean, damp hair, glove the mask evenly through the lengths and ends. Leave it on for 5 to 10 minutes, starting with the shorter time if your hair is very porous or heavily bleached, since pigment deposits faster there. Rinse thoroughly and style as usual. Use it once or twice a week, or whenever the blonde starts to look warm again. Wear gloves, because violet pigment can temporarily mark skin, nails, towels and light surfaces.
- Thick, creamy violet mask in a 300 g screw-top jar - easy to scoop with gloved hands in the shower.
- Rinse-off format with a 5 to 10 minute leave-on window; packaging is labelled in both Portuguese and English.
The mask works on two levels at once. The violet colourant handles the optical side: deposited on the outside of the fibre, it visually cancels the yellow that lightened hair drifts towards. Meanwhile the conditioning base - fatty alcohols, behentrimonium and cetrimonium chloride, plant oils and humectants such as glycerin and betaine - refills the softness that bleaching strips away, so the hair is easier to comb while the pigment is doing its work. The silicones come last in the chain, smoothing the cuticle so the newly cooled tone reads as shine rather than flatness. Because the pigment needs even contact to look even, the conditioning base matters as much as the colour: it is what lets the mask glide through the length instead of grabbing in patches.
תוכן שנוצר על ידי בינה מלאכותית. לשימוש חיצוני. עיינו במידע המלא בתיאור המוצר.
Felps Professional Sou Loira Toning Mask 10.6 oz (300 g) is the violet-pigmented blonde mask from the Brazilian Sou Loira Desamarelador line, created for hair that has been lightened, highlighted, bleached or is naturally turning grey. Its purple pigments work on the surface of the fibre to counteract the warm, yellow cast that blonde hair develops over time, while a rich conditioning base leaves the length soft and easy to comb.
The formula pairs the toning pigments with Açaí (Euterpe oleracea) fruit extract, Rep'Hair and beet sugar together with palm and coconut-derived conditioning agents, so the mask helps restore softness and slip in the same step that it refreshes the tone. The result is a cooler, cleaner blonde with a luminous finish instead of the dull, brassy look that lightened hair can take on between salon visits.
Made in Brazil by Felps Professional and sold worldwide by MKPBR, this is a rinse-off mask you can slot into your regular wash routine once or twice a week, on its own or alongside the rest of the Sou Loira range.
Key Features:
- Violet Toning Pigments: Purple pigments help neutralise the appearance of yellow and brassy tones on blonde, highlighted and bleached hair.
- Deep Conditioning Base: A creamy cetearyl and behentrimonium base helps soften the fibre and improve manageability from mid-lengths to ends.
- Açaí Fruit Extract: Brazilian Euterpe oleracea extract, a signature Amazonian ingredient, supports a healthy-looking, conditioned finish.
- Nourishing Plant Oils: Palm (Elaeis guineensis) and coconut (Cocos nucifera) oils help replenish suppleness in dry, chemically lightened lengths.
- Shine & Luminosity: Dimethiconol and amodimethicone help smooth the cuticle so light reflects more evenly for a glossy blonde.
- Works On Grey Hair Too: Also suitable for white and grey hair that looks dull or yellowed.
- Salon-Brand Home Care: A professional Brazilian hair-care brand formula, sized at a generous 300 g for regular use.
How To Use
- Shampoo First: Wash the hair with your usual shampoo — ideally Felps Professional Sou Loira Shampoo — and remove excess water.
- Apply Evenly: On clean, damp hair, glove the mask through the lengths and ends, covering the full length of the hair.
- Let It Work: Leave on for 5 to 10 minutes. Start with the shorter time on very porous or heavily bleached hair, where pigment deposits faster.
- Rinse Thoroughly: Rinse completely with water, then style as usual.
- Repeat As Needed: Use once or twice a week, or whenever the blonde starts to look warm again.
Expert Tip: For a more consistent result between salon visits, alternate this mask with Felps Professional Sou Loira Shampoo and follow with a nourishing mask such as Felps Professional Marula Hypernutrition Mask on the weeks you do not need extra toning.
Ingredients (Highlights)
- Acid Violet 43: The violet cosmetic colourant that deposits on the hair surface to counteract yellow tones.
- Euterpe Oleracea (Açaí) Fruit Extract: Brazilian Amazonian fruit extract used in hair care for a conditioned, healthy-looking finish.
- Elaeis Guineensis Oil & Kernel Oil: Palm-derived emollient oils that help soften and lubricate the fibre.
- Cocos Nucifera (Coconut) Oil: A classic emollient oil that helps improve suppleness and reduce the feel of roughness.
- Behentrimonium Chloride & Cetrimonium Chloride: Conditioning agents that help with detangling and slip.
- Dimethiconol & Amodimethicone: Smoothing silicones that help the cuticle lie flat for shine.
- Glycerin & Betaine: Humectants that help the hair hold on to moisture.
Full Ingredient List (INCI): Aqua; Cetearyl Alcohol; Cetyl Alcohol; Stearamidopropyl Dimethylamine; Behentrimonium Chloride; Cetrimonium Chloride; Parfum; Glycerin; Elaeis Guineensis Oil; Hydroxypropyl Starch Phosphate; Lactic Acid; Elaeis Guineensis Kernel Oil; Dimethiconol; Isopropyl Alcohol; Alcohol; Dimethyl Palmitamine; Acid Violet 43; Behenyl/Stearyl Aminopropanediol Esters; Betaine; Cocos Nucifera Oil; Disodium EDTA; Euterpe Oleracea Fruit Extract; Guar Hydroxypropyltrimonium Chloride; Amodimethicone; Polyquaternium-7; C11-15 Pareth-7; Laureth-9; Tea-Dodecylbenzenesulfonate; alpha-Isomethyl Ionone; Benzyl Salicylate; Trideceth-12; d-Limonene; Linalool; Acetic Acid; Coumarin; Magnesium Nitrate; Sodium Benzoate; Citronellol; Diazolidinyl Urea; Methylchloroisothiazolinone and Methylisothiazolinone; Magnesium Chloride; Benzyl Benzoate; Citral.
Allergen warnings / usage cautions: This formula contains the declared fragrance allergens alpha-Isomethyl Ionone, Benzyl Salicylate, d-Limonene, Linalool, Coumarin, Citronellol, Benzyl Benzoate and Citral, as well as the preservatives Diazolidinyl Urea and Methylchloroisothiazolinone and Methylisothiazolinone. For external use only. Avoid contact with the eyes and rinse immediately with plenty of water if contact occurs. Do not apply to an irritated or broken scalp. Patch test before first use if you have sensitive skin or a known fragrance or preservative allergy. Keep in a cool place and out of reach of children. Violet pigments can temporarily stain very porous hair, skin, nails, towels and light surfaces — wear gloves and rinse splashes straight away.
Welcome to the world of Felps Professional, where Brazilian professional hair care is made for real salon routines. Headquartered in Cascavel, in the state of Paraná, Felps Professional is known for its straightening and volume-reduction services and for the home-care lines that salons hand to their clients afterwards. Sold across Brazil and exported to salons and beauty lovers worldwide, the brand builds ranges — like Sou Loira for blondes — around a specific hair need, so the shampoo, conditioner and mask are designed to work together.
FAQ
How often should I use the Sou Loira Toning Mask?
Once or twice a week is a good starting point. If your blonde is very light or very porous, you may only need it every other wash; if the yellow tones come back quickly, you can use it more often and simply shorten the leave-on time.
Is this the authentic Brazilian product?
Yes. This is the genuine Felps Professional Sou Loira Máscara Matizadora, 300 g, sourced in Brazil. The jar is labelled in Portuguese and English, and the packaging carries the Brazilian ANVISA registration for the product.
Do you ship internationally, and what if something is wrong with my order?
Yes — MKPBR ships worldwide. If your order arrives damaged, incorrect or is not what you expected, contact our support team and we will walk you through the return or replacement options available for your destination.
Which hair types is it suitable for?
It is made for blonde, highlighted, bleached, discoloured and grey or white hair that looks yellow or brassy. It is not a colour remover and it will not lighten hair; on dark or unlightened hair the violet pigment simply will not show.
Will it stain my hands or my shower?
The pigment is strong enough to be visible, so wear gloves, avoid leaving the product sitting on skin or on light-coloured surfaces, and rinse any splashes promptly. On very porous hair, always start with the shortest recommended leave-on time.
Explore more at our Felps Professional collection.