New In Store

The Borabella Perfeitox Bio Definitive System is a complete professional hair treatment designed for absolute frizz control, deep nour...

The Borabella Biokeratin Bioidentical Liquid Keratin is an advanced restorative treatment developed through genetic engineering to fait...

Experience the renewed power of the Love Potion Grape Potion Improved Formula — a professional-grade, formaldehyde-free keratin straightening treat...

Experience the ancient beauty secret of rice water reimagined through Brazilian cosmetic innovation with Love Potion Água de Arroz. This profession...

Elevate your hair transformation ritual with the Love Potion Semi Definitiva Marshmallow Kit — a professional two-step system designed to deep-clea...

Groove Professional presents the Bio-Tox Orgânico — an ultra-moisturizing organic hair reconstruction treatment that restores even the most damag...

Born in Sao Paulo and trusted by salons across more than six countries, Groove Professional Bioplastia Orgânica is a new standard in formaldehyde-...

What was already brilliant has become even better. Introducing LL Supreme, the highly anticipated evolution of the globally acclaimed Liso Lambido...

Inspired by the majestic strength and untamed elegance of the Black Panther, the Pantera Negra kit by Ana Paula Carvalho is the pinnacle of luxury...

Experience the pinnacle of Brazilian professional hair care with the Liso Lambido Supreme Smoothing Mask by Ana Paula Carvalho. This high-performa...

Experience the ultimate evolution in hair realignment with the Liso Lambido Supreme Kit by Ana Paula Carvalho. This professional-grade system is m...

Discover the pinnacle of Brazilian hair discipline with the Forever Liss BTX Zero Volume Mask. Designed for those who demand uncompromising result...

Smooth, nourish, and revive dry, fragile strands with the Zap All Time Organic, a Brazilian formaldehyde‑free smoothing mask designed for deepl...

Rediscover disciplined, luminous, and revitalized hair with the Zap Ztox Regenerating Hair Mask, a professional Brazilian nano‑reconstruction fo...

Refine your smoothing ritual with the Zap Me Leva Black Smoothing Mask, a Brazilian ultra-conditioning formula developed to help restore shine, s...

Experience the elevated Brazilian smoothing ritual trusted by professionals worldwide. The Zap Me Leva Progressive Hair Treatment Kit pairs a deep...

The Portier Unique Organic Alignment System delivers a sophisticated, one‑step smoothing experience specially developed for fine, sensitive, or...

The Portier Exclusive 1L Professional Progressive Kit provides a high‑capacity, salon‑grade solution designed to support multiple applications w...

The Portier Exclusive 500ml Professional Smoothing Kit offers a balanced combination of volume, performance, and longevity for frequent users and...

The Portier Exclusive Progressive Hair Care Kit 250ml delivers a refined Brazilian hair‑smoothing ritual tailored for home use. This compact, trav...

Prohall Select Blond is a professional-grade anti-frizz treatment specifically engineered for blonde, highlighted, and color-treated hair. This ...

Prohall Select Blond is a professional-grade anti-frizz treatment specifically engineered for blonde, highlighted, and color-treated hair. This ...

Prohall Burix One is a professional anti-frizz thermal treatment that combines the power of organic tannic acid with Amazon-sourced botanicals to...

Prohall Select One is a professional Brazilian keratin smoothing treatment designed to help reduce frizz, control excess volume, and leave hair wi...

Elevate your hair care ritual with the Let Me Be Semi-Definitive Single Step Sealant, a sophisticated formula designed to deliver professional-grad...

Achieve the ultimate platinum standard with the Let Me Be Btx Blond Matiz Ultra Mask. This sophisticated, high-performance treatment is specificall...

Elevate your blonde to a new standard of excellence with the Let Me Be Protein Smoothing Blond Single Step. This sophisticated, high-performance fo...

Unlock the secret to flawlessly aligned hair with the Let Me Be Supreme Keratin Smoothing Kit. This advanced thermal realignment system is engineer...

Elevate your hair care ritual with the Let Me Be Supreme Keratin Step 2 Mask, a sophisticated smoothing treatment designed for those who seek the p...

Experience a revolutionary approach to hair restoration with the Let Me Be Pro Repair Ultra Mask. This sophisticated "Organic Btx" treatment is met...

Experience the pinnacle of Brazilian hair technology with the Let Me Be Protein Smoothing Single Step treatment. This sophisticated, high-performan...

The Ybera Paris Fashion Gold Premium Smoothing Treatment delivers an elevated Brazilian smoothing ritual for those who desire sleek, aligned, lumi...

Experience a complete Brazilian smoothing ritual crafted to support sleekness, shine, and movement while maintaining a wellness‑oriented approach t...

The Hidraliso Duo Smoothing Set combines two full-size units of the iconic Brazilian progressive shower smoother with a concentrated mini argan o...

The Hidraliso Smoothing Shower Set brings together two essential Brazilian hair‑care formulas designed to support smoothness, shine, and daily man...

Created for salons, international resellers, and elevated homecare routines, this Versatium complete kit brings together three essentials to suppo...

Bring the signature Brazilian “escova” look into a streamlined smoothing routine with this Versatium duo. Designed for salons, international resel...

Built for high-volume routines, the 1 L salon backbar size of Versatium Organic Progressive supports consistent professional smoothing services wi...

Versatium Organic Progressive is a Brazilian salon-grade smoothing cream designed for a refined, modern “glass hair” look—supporting straighter al...

Designed for the polished results clients expect from Brazilian salons, Felps Professional Quiabo XBTX Antifrizz Volume-Reducing Mask is a smoothin...

Experience the sleek, glossy finish that defines Brazilian salon culture with Felps Professional Okra Antifrizz Mask. Powered by Lisselini technolo...

Introduce a smoother, more refined finish to your service menu with Felps Professional XBTX Omega Zero Organic—a Brazilian salon staple created for...

Elevate your smoothing service with Felps Professional Omega Zero Nanoplastia Sensitive, a Brazilian salon essential created to refine texture, red...

Meet Felps Professional Omega Zero Resistance Nanoplastia, a Brazilian salon-grade smoothing service designed to refine texture, reduce volume, and...

Maintain the polished, disciplined look of a professional salon treatment at home with the Cadiveu Professional Plástica dos Fios Shampoo and ...

Elevate salon-grade smoothness with Cadiveu Professional Plástica dos Fios—a Brazilian-inspired thermal sealing routine created to help align t...

Borabella Perfecta Bio Definitive is positioned as Borabella’s most advanced professional solution for refined hair alignment and long-wear disc...

Experience the pinnacle of hair alignment and luminosity with the Borabella Selagem 3D Brilho Gloss Sealant. This innovative professional treatm...