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Versatium
Versatium is a Brazilian haircare brand focused on professional smoothing results without formaldehyde, created for stylists and clients who want straighter, more aligned hair with a polished finish. Known for its organic, comfort-first approach to thermal alignment, Versatium has built a strong reputation for delivering a sleek look while prioritizing a more pleasant application experience than traditional straightening systems.
At the core of the brand’s lineup is the Versatium Formaldehyde-Free Progressive (often found in salon-size formats), designed to help reduce frizz, control volume, and enhance shine through a heat-activated smoothing process.
To support performance and aftercare, Versatium also offers treatment masks and smoothing kits that help keep hair looking aligned and glossy between services—ideal for maintaining a smoother finish and improving the hair’s feel after repeated styling.
The collection is suited for those seeking a sleek, anti-frizz finish that complements a disciplined blow-dry and flat-iron technique, making it a strong fit for stylist-led services and at-home maintenance routines alike.
If you’re building a smoothing-focused routine—whether for frizz control, shine enhancement, or a more disciplined look—Versatium offers a targeted set of products designed to support that goal with a formaldehyde-free philosophy. Explore the full collection below.
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Versatium Formaldehyde-Free Smoothing Complete Kit (Prep Shampoo + Organic Progressive + Hair Mask) 88.78 oz (2 x 1 L + 10.58 oz / 300 g)
VersatiumNo reviewsOriginal price Dhs. 804.00Original price Dhs. 804.00 - Original price Dhs. 804.00Original price Dhs. 804.00Current price Dhs. 713.00Dhs. 713.00 - Dhs. 713.00Current price Dhs. 713.00Created for salons, international resellers, and elevated homecare routines, this Versatium complete kit brings together three essentials to suppo...
View full detailsOriginal price Dhs. 804.00Original price Dhs. 804.00 - Original price Dhs. 804.00Original price Dhs. 804.00Current price Dhs. 713.00Dhs. 713.00 - Dhs. 713.00Current price Dhs. 713.00Save 11% Save % -
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Versatium Formaldehyde-Free Smoothing Duo Kit (Prep Shampoo + Organic Progressive) Professional Size 67.62 oz (2 x 1 L)
VersatiumNo reviewsOriginal price Dhs. 512.00Original price Dhs. 512.00 - Original price Dhs. 512.00Original price Dhs. 512.00Current price Dhs. 468.00Dhs. 468.00 - Dhs. 468.00Current price Dhs. 468.00Bring the signature Brazilian “escova” look into a streamlined smoothing routine with this Versatium duo. Designed for salons, international resel...
View full detailsOriginal price Dhs. 512.00Original price Dhs. 512.00 - Original price Dhs. 512.00Original price Dhs. 512.00Current price Dhs. 468.00Dhs. 468.00 - Dhs. 468.00Current price Dhs. 468.00Save 9% Save % -
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Versatium Organic Progressive Smoothing Cream, Formaldehyde-Free Salon Size for Frizz Control & Gloss 33.81 oz (1 L)
VersatiumNo reviewsOriginal price Dhs. 443.00Original price Dhs. 443.00 - Original price Dhs. 443.00Original price Dhs. 443.00Current price Dhs. 373.00Dhs. 373.00 - Dhs. 373.00Current price Dhs. 373.00Built for high-volume routines, the 1 L salon backbar size of Versatium Organic Progressive supports consistent professional smoothing services wi...
View full detailsOriginal price Dhs. 443.00Original price Dhs. 443.00 - Original price Dhs. 443.00Original price Dhs. 443.00Current price Dhs. 373.00Dhs. 373.00 - Dhs. 373.00Current price Dhs. 373.00Save 16% Save % -
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Versatium Organic Progressive Smoothing Cream, Formaldehyde-Free Anti-Frizz Shine System 10.14 oz (300 ml)
VersatiumNo reviewsOriginal price Dhs. 216.00Original price Dhs. 216.00 - Original price Dhs. 216.00Original price Dhs. 216.00Current price Dhs. 179.00Dhs. 179.00 - Dhs. 179.00Current price Dhs. 179.00Versatium Organic Progressive is a Brazilian salon-grade smoothing cream designed for a refined, modern “glass hair” look—supporting straighter al...
View full detailsOriginal price Dhs. 216.00Original price Dhs. 216.00 - Original price Dhs. 216.00Original price Dhs. 216.00Current price Dhs. 179.00Dhs. 179.00 - Dhs. 179.00Current price Dhs. 179.00Save 17% Save %