Retrô Cosméticos Elizabeth Red Toning Hair Mask – Revives Red Tones, Hydrates & Adds Shine – 10.6 oz (300 g)
- Refreshes red tone on naturally reddish or red-dyed hair between colour appointments.
- Helps counter the orange, washed-out drift that red colour takes on as it fades.
- Conditions and softens the fibre at the same time, thanks to shea butter and glycerin.
- Adds visible gloss so the colour reads vivid rather than flat.
People with red hair, whether dyed or naturally warm, who want to stretch the life of their colour at home. It is a single-product line, so it is for someone looking for one pigmented jar rather than a full colour system. Not intended for dark hair, where the deposit barely shows.
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- Made in Brazil by Retrô Cosméticos, part of Grupo Felps, and regularized with ANVISA.
- Carries Brazilian berry extracts — Morus Nigra (blackberry) and Fragaria Vesca (wild strawberry) — alongside shea butter.
- A direct-deposit toner: it needs no developer and does not lift your base colour.
- Elizabeth is a stand-alone jar, not part of a multi-step range.
Put on plastic or rubber gloves first — the pigment stains. Wash your hair and blot it with a towel rather than rubbing. Apply section by section along the full length so the colour lands evenly, leave on for 3 minutes, then rinse completely and blow-dry or flat-iron to finish. Strand test first if you are unsure how your hair will take the tone.
- 300 g (10.6 oz) screw-top jar holding a deep red, thick cream that scoops rather than pours.
- It is genuinely pigmented, so gloves, an old towel and a protected surface are worth the trouble; the label is printed in Portuguese and English.
The conditioning base does the carrying: fatty alcohols, behentrimonium chloride and stearamidopropyl dimethylamine give the cream enough substantivity to cling to the hair for the three minutes it sits there. Lactic acid keeps the formula acidic, which helps the cuticle stay closed around the Basic Red 51 pigment as it deposits. Shea butter, glycerin and the berry extracts soften the fibre underneath, and the silicone blend seals the surface at the end — which is why the colour comes out looking glossy rather than matte.
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Meet the Retrô Cosméticos Elizabeth Red Toning Hair Mask – 10.6 oz (300 g), a pigmented conditioning mask made for red hair, whether the colour is dyed or naturally warm. Red is the fastest fade of any shade: the pigment washes out, the tone drifts orange, and the shine goes flat. Elizabeth is the three-minute step that puts the colour back.
Each application lays a wash of red pigment over the cuticle while shea butter, glycerin and a cocktail of berry extracts — blackberry and wild strawberry — condition the fibre underneath. The result is a vivid, refreshed red with visible gloss, without the commitment of a full colour service.
Elizabeth stands on its own: it is a single-product line, not a multi-step system. One jar, one job — keep your red looking like the day you left the salon.
Key Features:
- Refreshes red tones: deposits red pigment along the cuticle to revive colour that has drifted orange or dull between salon visits.
- Helps protect against fading: the pigment layer helps prolong the life of a red colour service.
- Conditions while it tones: shea butter, glycerin and silicone conditioners leave the hair softer, not coated and squeaky.
- Berry extracts: Morus Nigra (blackberry) and Fragaria Vesca (wild strawberry) fruit extracts sit at the heart of the formula.
- Intense shine: phenyl trimethicone and dimethiconol smooth the surface so the red catches the light.
- Works in three minutes: a short leave-on time that fits an ordinary shower.
- Adjustable intensity: leave it on longer within the recommended window for a deeper deposit, or rinse sooner for a subtle refresh.
How To Use
- Glove up: wear plastic or rubber gloves — this mask carries real pigment and will stain hands, towels and porous surfaces.
- Prepare: wash your hair, then blot with a towel rather than rubbing, so the cuticle stays closed.
- Apply: work the mask through section by section, gloving the full length so the colour lands evenly. Uneven application means uneven colour.
- Leave on: let it sit for 3 minutes, adjusting within the recommended time according to how much colour and shine you want back.
- Rinse: rinse completely until the water runs clear, then blow-dry or flat-iron to finish.
Expert Tip: on wash days when you are not toning, cleanse with the Retrô Cosméticos Mandioca 12-in-1 Multi-Treatment Shampoo (10.1 fl oz / 300 ml) — a gentle, pH-balanced wash strips less pigment than a harsh clarifying shampoo, so your red lasts longer between applications.
Ingredients (Highlights)
- Basic Red 51: the direct red dye that does the toning, deposited on the hair surface rather than developed inside the fibre.
- Morus Nigra & Fragaria Vesca Fruit Extracts: blackberry and wild strawberry extracts, the botanical signature of the Elizabeth jar.
- Butyrospermum Parkii (Shea) Butter: a rich emollient butter that softens rough lengths and adds body to the cream.
- Glycerin: a humectant that helps hair hold on to moisture during and after the application.
- Phenyl Trimethicone & Dimethiconol: light silicones that smooth the surface and give red hair its glassy reflection.
- Behentrimonium Chloride & Cetearyl Alcohol: a conditioning agent and a fatty alcohol (not a drying alcohol) that give the mask slip and detangling power.
Full Ingredient List (INCI): Aqua, Cetearyl Alcohol, Glycerin, Cetrimonium Chloride, Behentrimonium Chloride, Glyceryl Stearate, Cetearyl Alcohol/Behentrimonium Methosulfate, Mineral Oil, Propylene Glycol, Cyclopentasiloxane/Dimethicone, Stearamidopropyl Dimethylamine, Butyrospermum Parkii Butter, Glycerin/Hydroxyethyl Cetearamidopropyldimonium Chloride/Behenyl Alcohol/Cetearyl Alcohol/Polyquaternium-55/Cyclopentasiloxane/Dimethiconol/Ceteareth-20, Parfum: Alpha-Isomethyl Ionone/Butylphenyl Methylpropional/Citronellol/Geraniol, Basic Red 51, Lactic Acid, Morus Nigra Fruit Extract/Fragaria Vesca Fruit Extract, Phenyl Trimethicone, Disodium EDTA, Methylchloroisothiazolinone/Methylisothiazolinone, BHT.
Allergen warnings / usage cautions: This is a pigmented product — always wear gloves and protect clothing, towels and surfaces, as it can stain. It contains the colorant Basic Red 51, the fragrance allergens Alpha-Isomethyl Ionone, Butylphenyl Methylpropional, Citronellol and Geraniol, and the preservative pair Methylchloroisothiazolinone / Methylisothiazolinone. Patch test before the first use. For external use only. Avoid contact with the eyes; if contact occurs, rinse immediately with plenty of water. Do not apply to an irritated or broken scalp. Keep in a cool place and out of reach of children.
Welcome to the world of Retrô Cosméticos, a Brazilian haircare brand from Grupo Felps that puts salon-style care into everyday home-care sizes. Its collections are built around playful, nostalgic identities — Mandioca 12-in-1, Liso Magia, Poder dos Cachos, Blond Angel and Elizabeth — each one pairing a familiar Brazilian ingredient with a clear, single-minded result. Every formula is made in Brazil and regularized with ANVISA.
FAQ
Is this a hair dye or a mask?
Both, in a light sense. It is a conditioning mask that carries a direct red pigment, so it refreshes tone on the hair surface. It does not lift or permanently change your base colour and it needs no developer.
Will it work on hair that is not already red?
It is designed for naturally reddish or red-dyed hair. On light blonde or bleached hair the deposit will read much stronger, and on dark hair it will barely show — strand test first if you are unsure.
How do I use it?
Wear gloves. Apply to clean, towel-blotted hair, section by section along the full length, leave for 3 minutes, then rinse completely and finish with a blow-dry or flat iron.
Is this an authentic Brazilian product?
Yes. It is manufactured in Brazil by Retrô Cosméticos and sourced directly, so the jar you receive is the original Brazilian retail packaging, labelled in Portuguese.
Do you ship internationally, and can I return it?
Yes — we ship worldwide from our Brazilian sourcing network, and unopened items can be returned under our standard returns policy. Tracking is provided on every order.
Explore more at our Retrô Cosméticos collection.