Felps Professional Sou Loira Blonde Toning Hair Kit – Neutralizes Yellow Tones, Repairs & Adds Shine – Kit of 3 (8.45 fl oz / 250 ml shampoo, 8.45 fl oz / 250 ml conditioner, 10.6 oz / 300 g toning mask)
- Helps visually neutralize yellow and brassy tones in blonde, grey and silver hair.
- Conditions bleached, porous lengths so they feel softer and comb through more easily.
- Offers an adjustable routine: light toning at every wash, stronger correction with the mask.
- Keeps all three toning steps within one line so the pigment level stays consistent.
People with blonde, highlighted, bleached, grey or silver hair who are fighting warmth between salon visits, and colourists who want a full toning routine to recommend for home upkeep.
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- Three coordinated steps: 250 ml purple shampoo, 250 ml conditioner and a 300 g toning mask.
- Violet pigment (Acid Violet 43) in all three formulas, with acai fruit extract, coconut and palm oils.
- Made in Brazil by Felps Professional, a salon brand from Cascavel, Parana.
- Corrects tone while helping bleached hair look glossier and feel softer.
Strand test first on freshly bleached or very porous hair. Apply the shampoo to damp hair, emulsify and rinse. Follow with the conditioner on mid-lengths and ends and rinse. When the blonde needs a stronger correction, glove the toning mask over clean, towel-dried lengths, leave for 5 to 10 minutes and rinse thoroughly. Wear gloves throughout.
- All three are deep violet in colour and can temporarily stain skin, nails and light towels.
- Total kit contents: 250 ml shampoo, 250 ml conditioner and a 300 g mask in a jar.
The shampoo opens the routine by cleansing and laying down a light violet deposit, so the correction starts before any treatment time. The conditioner adds a second, gentler pass of pigment while smoothing the cuticle, which helps the tone sit evenly. The mask carries the heaviest pigment load and the richest emollients, so it is the step that resets a blonde that has drifted furthest, while replacing the softness bleach removed.
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Más informaciónBlonde hair does not go brassy all at once — it drifts, wash by wash. The Felps Professional Sou Loira Blonde Toning Hair Kit – Kit of 3 (8.45 fl oz / 250 ml shampoo, 8.45 fl oz / 250 ml conditioner, 10.6 oz / 300 g toning mask) is the complete Brazilian routine for pulling that warmth back out.
All three formulas carry violet pigment (Acid Violet 43), which sits on the yellow side of the colour wheel and visually cancels brassiness on blonde, highlighted, grey and silver hair. Alongside the pigment, the line adds açaí fruit extract (Euterpe oleracea), coconut oil and palm oil to condition lengths that bleach has left porous.
Toning and repairing in the same three steps: cleanse, condition, then a 5–10 minute mask whenever the blonde needs a stronger correction.
Included in This Kit
- Sou Loira Repairing Purple Shampoo – 8.45 fl oz / 250 ml: Violet-pigmented cleanser that helps lift the yellow cast while it washes; gentle enough for frequent use.
- Sou Loira Repair Conditioner – 8.45 fl oz / 250 ml: Tone-correcting rinse-out that detangles bleached lengths and helps restore softness and slip.
- Sou Loira Toning Mask – 10.6 oz / 300 g: The strongest pigment step, a 5–10 minute treatment that helps neutralize yellow tones while deeply hydrating.
Key Features:
- Complete Three-Step Toning Routine: Cleanse, condition and treat, all pigmented, all from one line.
- Violet Pigment Correction: Helps visually neutralize yellow and brassy tones on blonde, grey and silver hair.
- Açaí Fruit Extract: Brazilian Amazonian extract that helps condition and soften the fibre.
- Coconut & Palm Oils: Emollients that help restore suppleness to porous, bleached lengths.
- Adjustable Intensity: Use the shampoo and conditioner for maintenance, the mask when the blonde needs more.
- Salon-Grade Brazilian Formulas: Developed for professional blonde services and home upkeep alike.
How To Use
Professional Use Recommended.
- Strand test first: On very porous or freshly bleached hair, test a small section to gauge how quickly the pigment takes.
- Cleanse: Apply the Sou Loira Shampoo to damp hair, emulsify through the lengths and rinse.
- Condition: Work the Sou Loira Conditioner through the mid-lengths and ends, massaging gently, then rinse.
- Tone: On clean, towel-dried hair, glove the Sou Loira Toning Mask over the lengths. Leave on for 5 to 10 minutes and rinse thoroughly.
- Protect your hands: Wear gloves — violet pigment can temporarily stain skin, nails and light towels.
Expert Tip: On weeks when blonde hair feels dry rather than brassy, alternate with the Felps Professional Marula Hypernutrition Treatment Mask (10.58 oz / 300 g) to rebuild softness before returning to the pigment.
Ingredients (Highlights)
- Acid Violet 43: The violet cosmetic dye that does the tone-correcting work across all three steps.
- Euterpe Oleracea (Açaí) Fruit Extract: Brazilian fruit extract used to help condition and soften.
- Cocos Nucifera (Coconut) Oil: Emollient that helps improve suppleness and slip.
- Elaeis Guineensis (Palm) Oil: Rich emollient that helps smooth porous lengths.
- Behentrimonium Chloride: Conditioning agent that helps detangle and reduce static.
- Lactic Acid: Helps keep the formulas at a hair-friendly pH so the cuticle lies flat.
Full Ingredient List (INCI) – Sou Loira Repairing Purple Shampoo 250 ml: Aqua, Sodium Laureth Sulfate, Cocamide DEA, Cocamidopropyl Betaine, Disodium Cocoyl Glutamate, Parfum, Laureth-2, Acetamide MEA, Dimethiconol, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Propylene Glycol, Acid Violet 43, Betaine, Disodium EDTA, Trehalose, Citric Acid, Disodium Distyrylbiphenyl Disulfonate, Polyquaternium-7, Sodium Benzoate, TEA-Dodecylbenzenesulfonate, Euterpe Oleracea Fruit Extract, Phenoxyethanol, Magnesium Nitrate, Methylchloroisothiazolinone and Methylisothiazolinone, Magnesium Chloride, Iodopropynyl Butylcarbamate, Tetramethyl Acetyloctahydronaphthalenes, Alpha-Isomethyl Ionone, Benzyl Salicylate, Linalyl Acetate, Limonene, Linalool.
Full Ingredient List (INCI) – Sou Loira Repair Conditioner 250 ml: Aqua, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Cetrimonium Chloride, Parfum, Glycerin, Elaeis Guineensis Oil, Stearamidopropyl Dimethylamine, Lactic Acid, Cocos Nucifera Oil, Dimethiconol, Isopropyl Alcohol, Alcohol, Acid Violet 43, Behenyl/Stearyl Aminopropanediol Esters, Betaine, Disodium EDTA, Guar Hydroxypropyltrimonium Chloride, Propylene Glycol, Amodimethicone, Disodium Distyrylbiphenyl Disulfonate, Polyquaternium-7, Euterpe Oleracea Fruit Extract, C11-15 Pareth-7, TEA-Dodecylbenzenesulfonate, Laureth-9, Trideceth-12, Phenoxyethanol, Sodium Benzoate, Magnesium Nitrate, Methylchloroisothiazolinone and Methylisothiazolinone, Magnesium Chloride, Iodopropynyl Butylcarbamate, Tetramethyl Acetyloctahydronaphthalenes, Alpha-Isomethyl Ionone, Benzyl Salicylate, Linalyl Acetate, Limonene, Linalool.
Full Ingredient List (INCI) – Sou Loira Toning Mask 300 g: Aqua; Cetearyl Alcohol; Cetyl Alcohol; Stearamidopropyl Dimethylamine; Behentrimonium Chloride; Cetrimonium Chloride; Parfum; Glycerin; Elaeis Guineensis Oil; Hydroxypropyl Starch Phosphate; Lactic Acid; Elaeis Guineensis Kernel Oil; Dimethiconol; Isopropyl Alcohol; Alcohol; Dimethyl Palmitamine; Acid Violet 43; Behenyl/Stearyl Aminopropanediol Esters; Betaine; Cocos Nucifera Oil; Disodium EDTA; Euterpe Oleracea Fruit Extract; Guar Hydroxypropyltrimonium Chloride; Amodimethicone; Polyquaternium-7; C11-15 Pareth-7; Laureth-9; Tea-Dodecylbenzenesulfonate; alpha-Isomethyl Ionone; Benzyl Salicylate; Trideceth-12; d-Limonene; Linalool; Acetic Acid; Coumarin; Magnesium Nitrate; Sodium Benzoate; Citronellol; Diazolidinyl Urea; Methylchloroisothiazolinone and Methylisothiazolinone; Magnesium Chloride; Benzyl Benzoate; Citral.
Allergen warnings / usage cautions: For external use only. Avoid contact with the eyes. Wear gloves — violet pigment may temporarily stain skin, nails, towels and porous surfaces. Contains fragrance allergens (limonene, linalool, benzyl salicylate, alpha-isomethyl ionone, linalyl acetate, coumarin, citronellol, benzyl benzoate, citral). Contains preservatives that may be sensitizing for some individuals (methylchloroisothiazolinone, methylisothiazolinone, iodopropynyl butylcarbamate, diazolidinyl urea in the mask). Always perform a strand test on freshly bleached or highly porous hair before full application. Discontinue use if irritation occurs.
Welcome to the world of Felps Professional, where Brazilian salon craft meets everyday routines. Headquartered in Cascavel, in the state of Paraná, Felps Professional is known for its smoothing and volume-reduction treatments and for home-care lines sold through salons across Brazil and exported to customers worldwide.
FAQ
How often should I use the toning routine?
Use the shampoo and conditioner once or twice a week for maintenance, alternating with a non-pigmented wash. Add the mask when the blonde starts looking warm again.
Is this kit authentic Felps Professional?
Yes. Every item is genuine Felps Professional, sourced in Brazil. Packaging may be labelled in Portuguese.
Do you ship internationally, and what if I change my mind?
Yes, we ship worldwide. Unopened items may be returned according to the return policy shown at checkout.
Which hair types is it suited to?
Blonde, highlighted, bleached, grey and silver hair. It is not designed to lighten hair — it corrects the tone of hair that is already light.
Can violet pigment turn my hair purple?
Very porous or platinum hair can grab pigment quickly. Start with the shortest recommended time, strand test first, and rinse as soon as the tone looks right.
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