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Borabella
Borabella True Professional is a Brazilian haircare brand built for high-performance smoothing and treatment results—trusted by salon professionals and chosen by customers who want long-lasting, polished hair at home. Known for “intelligent” formulas developed to deliver alignment, shine, and frizz control, Borabella focuses on modern straightening systems designed to perform without formaldehyde, while supporting hair that has been previously treated with other chemical services.
It’s also an excellent choice for anyone looking to achieve a Brazilian blowout–style finish: sleek, glossy hair with controlled volume and reduced frizz.
At the heart of the brand is the iconic Não Chore Mais line—famous for a more comfortable application experience and a results-driven approach to hair alignment and volume reduction. For clients who want a naturally straight finish with a silky touch, Silk 3D (Selagem 3D) helps seal the cuticle, enhance gloss, and keep frizz under control. Looking for a pro-level system designed for durability? Perfecta (BioDefinitive System) is a formaldehyde-free smoothing option developed for long-wear results with a refined finish. And for hair that needs nutrition plus disciplined softness, Bóratx (hair botox) targets conditioning and manageability while helping reduce excess volume.
In Brazil, Borabella is widely associated with professional credibility, including ANVISA registration for regulated compliance and added confidence for international buyers seeking authentic Brazilian hair straightening and treatment systems.
Explore the full Borabella True Professional collection below and choose the smoothing or treatment routine that matches your hair goals.
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Borabella Bóratx 19 Amino Professional Hair Botox Mask – Alignment, Deep Hydration & Mass Replenishment – 10.58 oz / 17.64 oz / 35.27 oz (300 g / 500 g / 1 kg)
BorabellaNo reviewsOriginal price $35.31 - Original price $78.11Original price $35.31 - Original price $78.11Original price $35.31$29.95 - $69.54$29.95 - $69.54Current price $29.95Borabella Bóratx 19 Amino is a salon-level hair botox mask created to refine the hair’s texture with a disciplined, luminous finish—while suppo...
View full detailsOriginal price $35.31 - Original price $78.11Original price $35.31 - Original price $78.11Original price $35.31$29.95 - $69.54$29.95 - $69.54Current price $29.95Save up to 19% Save % -
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Borabella NeutraQuimic Professional pH Neutralizer & Bond Rebuilder – Post-Chemical Recovery & Odor Eliminator – 16.9 fl oz (500 ml)
BorabellaNo reviewsOriginal price $55.64Original price $55.64 - Original price $55.64Original price $55.64Current price $44.93$44.93 - $44.93Current price $44.93The Borabella NeutraQuimic is an indispensable professional solution designed to be the final, critical step in any chemical hair transforma...
View full detailsOriginal price $55.64Original price $55.64 - Original price $55.64Original price $55.64Current price $44.93$44.93 - $44.93Current price $44.93Save 19% Save % -
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Borabella DayUSE Post-Chemical Daily Home Care Kit – Shampoo + Mask – Daily Maintenance, Hydration & Strength – 300 ml + 300 g
BorabellaNo reviewsOriginal price $55.64Original price $55.64 - Original price $55.64Original price $55.64Current price $40.65$40.65 - $40.65Current price $40.65The Borabella DayUSE Post-Chemical Daily Home Care Kit is a professional 2-step system developed specifically for the daily maintenanc...
View full detailsOriginal price $55.64Original price $55.64 - Original price $55.64Original price $55.64Current price $40.65$40.65 - $40.65Current price $40.65Save 27% Save % -
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Borabella Day Use Super Complete Mask Trio – Hydration + Nutrition + Repair – 3 Intensive Treatments for Every Hair Need – 200 g each
BorabellaNo reviewsOriginal price $78.11Original price $78.11 - Original price $78.11Original price $78.11Current price $68.47$68.47 - $68.47Current price $68.47The Borabella Day Use Super Complete Mask Trio brings together all three intensive treatments from the Day Use Super line in o...
View full detailsOriginal price $78.11Original price $78.11 - Original price $78.11Original price $78.11Current price $68.47$68.47 - $68.47Current price $68.47Save 12% Save % -
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Borabella Day Use Super Repair Hair Mask – Intense Reconstruction, Strength & Breakage Prevention – Keratin, Silk Protein, Amino Acids & Shea Butter – 7.05 oz (200 g)
BorabellaNo reviewsOriginal price $36.38Original price $36.38 - Original price $36.38Original price $36.38Current price $28.88$28.88 - $28.88Current price $28.88The Borabella Day Use Super Repair Hair Mask is an intensive restorative treatment enriched with hydrolyzed keratin, silk prote...
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Borabella Day Use Super Nutrition Hair Mask – Intense Nourishment, Frizz Control & Color Protection – Precious Oils, Biomimetic Lipids & Panthenol – 7.05 oz (200 g)
BorabellaNo reviewsOriginal price $36.38Original price $36.38 - Original price $36.38Original price $36.38Current price $28.88$28.88 - $28.88Current price $28.88The Borabella Day Use Super Nutrition Hair Mask is an intensive nourishing treatment enriched with a precious blend of Macadamia...
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Borabella Day Use Super Hydration Hair Mask – Intense Moisture, Silkiness & Revitalization – Panthenol, Hyaluronic Acid & Biomimetic Lipids – 7.05 oz (200 g)
BorabellaNo reviewsOriginal price $36.38Original price $36.38 - Original price $36.38Original price $36.38Current price $28.88$28.88 - $28.88Current price $28.88The Borabella Day Use Super Hydration Hair Mask is an intensive hydrating treatment formulated to restore moisture, softness, and...
View full detailsOriginal price $36.38Original price $36.38 - Original price $36.38Original price $36.38Current price $28.88$28.88 - $28.88Current price $28.88Save 21% Save % -
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Borabella Day Use Super Repair Kit – Intense Reconstruction, Strengthening & Protection – Shampoo + Conditioner + Mask – 3-Piece Set (250ml + 250ml + 200g)
BorabellaNo reviewsOriginal price $85.60Original price $85.60 - Original price $85.60Original price $85.60Current price $73.82$73.82 - $73.82Current price $73.82The Borabella Day Use Super Repair Kit is a complete daily care system developed to reconstruct and strengthen fragile, brittle, o...
View full detailsOriginal price $85.60Original price $85.60 - Original price $85.60Original price $85.60Current price $73.82$73.82 - $73.82Current price $73.82Save 14% Save % -
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Borabella Day Use Super Nutrition Kit – Intense Nutrition, Frizz Control & Revitalization – Shampoo + Conditioner + Mask – 3-Piece Set (250ml + 250ml + 200g)
BorabellaNo reviewsOriginal price $85.60Original price $85.60 - Original price $85.60Original price $85.60Current price $73.82$73.82 - $73.82Current price $73.82The Borabella Day Use Super Nutrition Kit is a complete daily care system designed to deeply nourish the hair, restore natural vita...
View full detailsOriginal price $85.60Original price $85.60 - Original price $85.60Original price $85.60Current price $73.82$73.82 - $73.82Current price $73.82Save 14% Save % -
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Borabella Day Use Super Hydration Kit – Intense Hydration, Softness & Revitalization – Shampoo + Conditioner + Mask – 3-Piece Set (250ml + 250ml + 200g)
BorabellaNo reviewsOriginal price $85.60Original price $85.60 - Original price $85.60Original price $85.60Current price $73.82$73.82 - $73.82Current price $73.82The Borabella Day Use Super Hydration Kit delivers a luxurious, intensive hydration experience that restores softness, manageability...
View full detailsOriginal price $85.60Original price $85.60 - Original price $85.60Original price $85.60Current price $73.82$73.82 - $73.82Current price $73.82Save 14% Save % -
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Borabella DayUSE Post-Chemical Hair Mask – Daily Restoration, Vitality & Strength – 10.58 oz (300 g)
BorabellaNo reviewsOriginal price $26.75Original price $26.75 - Original price $26.75Original price $26.75Current price $21.39$21.39 - $21.39Current price $21.39The Borabella DayUSE Post-Chemical Hair Mask is a professional restorative treatment developed for the daily maintenance of chemicall...
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Borabella Perfeitox Bio Definitive System – Absolute Frizz Control & Intense Gloss with the Power of 12 Nutritive Oils – 10.58 oz / 35.27 oz (300 g / 1 kg)
BorabellaNo reviewsOriginal price $48.15 - Original price $107.00Original price $48.15 - Original price $107.00Original price $48.15$40.65 - $92.01$40.65 - $92.01Current price $40.65The Borabella Perfeitox Bio Definitive System is a complete professional hair treatment designed for absolute frizz control, deep nour...
View full detailsOriginal price $48.15 - Original price $107.00Original price $48.15 - Original price $107.00Original price $48.15$40.65 - $92.01$40.65 - $92.01Current price $40.65Save up to 14% Save % -
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Borabella Professional Brazilian Blowout Kit – Não Chore Mais Shampoo + Smoothing Treatment + Selagem 3D Brilho Gloss Sealant – 1 L + 1 L + 1 L (3 L Total)
BorabellaNo reviewsOriginal price $224.70Original price $224.70 - Original price $224.70Original price $224.70Current price $193.66$193.66 - $193.66Current price $193.66Deliver a refined, high-gloss, salon-sleek finish with a complete professional routine built for performance and versatility. The Borabella P...
View full detailsOriginal price $224.70Original price $224.70 - Original price $224.70Original price $224.70Current price $193.66$193.66 - $193.66Current price $193.66Save 14% Save % -
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Borabella SOS Extreme Professional Hair Reconstructor – Anti-Breakage & Fiber Recovery – 8.11 fl oz (240 ml)
BorabellaNo reviewsOriginal price $35.31Original price $35.31 - Original price $35.31Original price $35.31Current price $31.02$31.02 - $31.02Current price $31.02The Borabella SOS Extreme is a professional-grade, fast-acting hair reconstructor designed to rescue hair that has reached its most critical s...
View full detailsOriginal price $35.31Original price $35.31 - Original price $35.31Original price $35.31Current price $31.02$31.02 - $31.02Current price $31.02Save 12% Save %