Boticário Cuide-se Bem Feira Raspberry Vinegar Micellar Shampoo – Balanced Cleansing, Lightweight Softness & Shine – 7.78 fl oz (230 ml)
- Cleanses the scalp and roots, lifting away excess oil, sweat and product buildup.
- Helps balance excess oiliness with raspberry vinegar and a micellar surfactant system.
- Helps cleanse without over-drying, so the lengths stay comfortable between washes.
- Leaves hair feeling lightweight and soft to the touch.
- Supports a smooth cuticle so hair appears naturally shiny.
Made for people whose roots get oily quickly, who wash often and want a gentle everyday shampoo rather than a harsh clarifying detox — especially anyone with an oily scalp and drier mid-lengths, and anyone who enjoys Brazilian beauty routines and a fruity fragrance. It also suits shoppers looking for vegan, cruelty-free formulas. It is less suited to people who avoid sulfates (it contains sodium laureth sulfate), to anyone trying to make vivid color last as long as possible, and to those sensitive to fragrance allergens such as limonene, linalool, geraniol or citral. It is not for use on an irritated or broken scalp, and it is not edible.
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- 7.78 fl oz (230 ml) bottle made with sugarcane-derived plant-based plastic.
- Key ingredients: raspberry vinegar and Rubus idaeus (raspberry) fruit extract, over a micellar surfactant blend.
- Made in Brazil by O Boticário, from the Cuide-se Bem Feira line inspired by the Brazilian street market.
- Pearly, creamy lather that rinses out light, without leaving a heavy residue on the lengths.
- 100% vegan and cruelty-free, with the line's signature juicy raspberry fragrance.
The label instruction is simple: apply the shampoo to wet hair, massage gently and rinse well. In practice, wet your hair thoroughly with warm — not hot — water, work the shampoo in with your fingertips concentrating on the scalp and roots, and let the lather glide down the lengths on its own instead of scrubbing the ends. Rinse until the water runs completely clear. If your hair is very oily or heavy with product, repeat the wash once, then follow with a conditioner or mask from mid-length to ends. For extra shine, finish the final rinse with cool water.
- Packaging is a 230 ml plant-based plastic bottle labeled in Portuguese, since this is an authentic Brazilian-market product; the English usage steps, ingredient list and warnings are on this page.
- The formula is tinted red, so rinse it promptly from skin, nails, tile and light-colored towels to avoid temporary staining.
- External use only and not edible: avoid contact with the eyes, do not apply to an irritated or broken scalp, discontinue use if sensitization occurs, and keep out of reach of children — the label sets no specific age limit, but children should use it under adult supervision.
The formula follows a simple two-stage logic: clean first, then leave the hair light. A micellar surfactant system — sodium laureth sulfate supported by milder coconut-derived cleansers such as cocamidopropyl betaine, decyl glucoside and lauryl glucoside — surrounds oil, sweat and product residue so they rinse away from the scalp, while raspberry vinegar and Rubus idaeus fruit extract help balance the very oiliness that made the wash necessary. Lactic acid and sodium hydroxide hold the finished shampoo at a hair-friendly acidic pH, which helps the cuticle lie flat, and glycerin together with the polyquaternium conditioning polymers adds back just enough softness and slip so the lengths feel silky rather than stripped. Glycol distearate gives the pearly, cushioned lather, and the fruit fragrance and red colorants carry the Cuide-se Bem Feira market theme. Within a routine this is the cleansing step: follow it with a conditioner or mask from mid-length to ends.
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Learn moreBoticário Cuide-se Bem Feira Raspberry Vinegar Micellar Shampoo (7.78 fl oz / 230 ml) is a fruit-inspired cleansing shampoo from Brazil's most beloved beauty house. Its micellar formula, boosted with raspberry vinegar, washes away oil, sweat and product buildup at the roots while helping the lengths stay soft instead of stripped.
Born in Curitiba, Brazil, the Cuide-se Bem Feira collection is a tribute to the Brazilian street market — the feira — with its abundance of fruit, color and texture. Every formula in the line is 100% vegan and cruelty-free, and this bottle is made with plant-based plastic, so an everyday shower feels a little more like a Brazilian ritual.
The result is the balanced, effortless hair Brazilian beauty is famous for: a clean, comfortable scalp and lengths that look light, feel silky and catch the light with a natural, healthy-looking shine.
Key Features:
- Micellar Cleansing Technology: micelles attract and lift excess oil, sweat and residue from the scalp, helping deliver a thorough yet gentle wash.
- Raspberry Vinegar & Rubus Idaeus Fruit Extract: real fruit vinegar helps balance excess oiliness and supports a smooth, light-reflecting cuticle.
- Balanced Clean, Never Squeaky: helps cleanse the roots without over-drying the lengths, so hair stays comfortable between washes.
- Lightweight Softness & Shine: leaves hair feeling weightless and touchably soft, with visible gloss from mid-length to ends.
- 100% Vegan & Cruelty-Free: no animal-derived ingredients, and O Boticário is certified cruelty-free.
- Plant-Based Plastic Bottle: packaged in sugarcane-derived plastic as part of O Boticário's sustainability commitment.
- Signature Brazilian Fragrance: a juicy, unmistakable raspberry accord in a generous 7.78 fl oz (230 ml) bottle.
How To Use
- Wet your hair thoroughly with warm — not hot — water.
- Apply the shampoo to wet hair and massage gently with your fingertips, concentrating on the scalp and roots.
- Let the lather glide down the lengths on its own; there is no need to scrub mid-lengths and ends.
- Rinse well until the water runs completely clear.
- If your hair is very oily or heavy with product, repeat the wash once, then follow with your favorite conditioner or mask from mid-length to ends.
Expert Tip: For extra shine, finish your final rinse with cool water — it helps the cuticle lie flat so hair reflects more light. On busy weeks, alternate this micellar wash with a richer moisturizing shampoo to keep oil balanced without dulling the lengths.
Ingredients (Highlights)
- Vinegar & Rubus Idaeus (Raspberry) Fruit Extract: the signature duo of the formula; fruit vinegar helps balance excess oiliness at the root and supports a smooth, glossy-looking surface.
- Micellar Surfactant Blend (Decyl Glucoside, Lauryl Glucoside, Cocamidopropyl Betaine): gentle, coconut-derived cleansers that lift buildup while keeping the wash mild.
- Lactic Acid: helps keep the formula at a hair-friendly pH so the cuticle stays smooth after cleansing.
- Glycerin: a classic humectant that helps hair hold on to moisture, supporting softness and flexibility.
- Polyquaternium-10 & Polyquaternium-7: conditioning polymers that help reduce the appearance of frizz and make detangling easier.
- Glycol Distearate: gives the shampoo its pearly finish and a creamy, cushioned lather.
Full ingredient list (INCI): Aqua/Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Potassium Chloride, Decyl Glucoside, Parfum, Phenoxyethanol, Sodium Benzoate, Lauryl Glucoside, Lactic Acid, Sodium Gluconate, Polyquaternium-10, Glycol Distearate, Vinegar, Polyquaternium-7, Laureth-9 (Lauromacrogol 400), Sodium Hydroxide, Benzoic Acid, Rubus Idaeus (Raspberry) Fruit Extract, Red 33, Scarlet Red 125, Polysorbate 20, Sodium Sulfate, Sodium Chloride, Benzyl Benzoate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamal, Limonene, Linalool, Benzyl Alcohol.
Warnings: External use only. Cosmetic product. Not edible. Avoid contact with the eyes. Do not apply to an irritated or broken scalp. Discontinue use if sensitization occurs. Keep out of reach of children.
O Boticário was founded in 1977 as a small compounding pharmacy in Curitiba, Paraná, and grew into the largest beauty franchise network in Brazil and one of the largest in the world. For nearly five decades the brand has translated Brazil's biodiversity — its fruits, flowers and native botanicals — into fragrances and skin, body and hair care sold in thousands of stores across the country. O Boticário is certified cruelty-free and has never tested its finished products on animals, and the brand continues to invest in vegan formulas, refill programs and plant-based packaging.
FAQ
Is this shampoo suitable for oily hair and daily washing?
Yes. The micellar formula was designed to balance excess oiliness at the roots while staying gentle enough for frequent use. If your scalp is oily but your ends are dry, simply keep the massage focused on the scalp and let the lather rinse through the lengths.
Is it safe for color-treated or chemically straightened hair?
The formula is an everyday cleansing shampoo rather than a clarifying detox, so it is generally well tolerated by colored and chemically treated hair. Because it does contain sulfates, we recommend alternating with a sulfate-free wash if you want to extend vivid color, and always patch testing first.
Is the product vegan and cruelty-free?
Yes. The entire Cuide-se Bem Feira line is 100% vegan, and O Boticário is a certified cruelty-free brand.
Will the packaging and instructions be in Portuguese?
Yes. This is an authentic Brazilian-market product, so the bottle is labeled in Portuguese. The full English usage steps, ingredient list and warnings are provided on this page for your reference.
How long does one 230 ml bottle last?
For shoulder-length hair washed three to four times a week, a 7.78 fl oz (230 ml) bottle typically lasts around one to two months. Longer or thicker hair that needs a double wash will naturally go through it faster.
Discover more Brazilian beauty favorites at O Boticário Collection.