New In Store

When hair reaches a breaking point, Felps Professional SOS Reconstruction Treatment Mask delivers the intensive, targeted repair needed to restore ...

Created for salons, international resellers, and elevated homecare routines, this Versatium complete kit brings together three essentials to suppo...

Bring the signature Brazilian “escova” look into a streamlined smoothing routine with this Versatium duo. Designed for salons, international resel...

Built for high-volume routines, the 1 L salon backbar size of Versatium Organic Progressive supports consistent professional smoothing services wi...

Versatium Organic Progressive is a Brazilian salon-grade smoothing cream designed for a refined, modern “glass hair” look—supporting straighter al...

Designed for the polished results clients expect from Brazilian salons, Felps Professional Quiabo XBTX Antifrizz Volume-Reducing Mask is a smoothin...

Experience the sleek, glossy finish that defines Brazilian salon culture with Felps Professional Okra Antifrizz Mask. Powered by Lisselini technolo...

Introduce a smoother, more refined finish to your service menu with Felps Professional XBTX Omega Zero Organic—a Brazilian salon staple created for...

Elevate your smoothing service with Felps Professional Omega Zero Nanoplastia Sensitive, a Brazilian salon essential created to refine texture, red...

Meet Felps Professional Omega Zero Resistance Nanoplastia, a Brazilian salon-grade smoothing service designed to refine texture, reduce volume, and...

Wrap your skin in the bold sensuality of Boticário Nativa SPA Ameixa Negra—a body splash that feels both intense and fresh, designed to elevate yo...

The BT Multicover is a high-performance, multifunctional liquid concealer designed to provide medium-to-high buildable coverage with a sophisticate...

The BT Lips Matte Liquid Lipstick is a professional-grade formula designed to deliver intense, opaque color with a sophisticated velvety finish. En...

The Bruna Tavares x Coca-Cola Refresh Your Lips Cream Balm is a high-performance lip treatment designed to provide immediate comfort and long-lasti...

The Bruna Tavares x Coca-Cola Gloss Sérum is a high-performance lip treatment that redefines the gloss experience by combining a sophisticated lumi...

The Bruna Tavares x Coca-Cola Oil Tint is a high-performance lip treatment that combines the lightweight sensory feel of a premium oil with a lumin...

The BT Powder is a high-performance pressed facial powder designed to deliver a sophisticated, velvety finish with a completely natural effect. Eng...

The BT Skinpowder is a high-performance loose setting powder engineered with the lightest micronized technology on the market. Designed to set, sea...

Create effortless, modern waves with Cadiveu Professional Essentials Maxi Ondas, a refined leave-in finisher designed to define and prolong...

Revitalize the natural glow of your hair with the Cadiveu Essentials Quartzo Shine Home Care Kit, a daily cleansing and conditioning duo spe...

Restore the natural brilliance of your hair with Cadiveu Essentials Quartzo Shine Liquid Quartz, a sophisticated conditioning oil designed fo...

Maintain the polished, disciplined look of a professional salon treatment at home with the Cadiveu Professional Plástica dos Fios Shampoo and ...

The Borabella CauterGloss is a professional-grade cuticle sealer and gloss treatment designed to deliver immediate, visible transformation ...

Elevate salon-grade smoothness with Cadiveu Professional Plástica dos Fios—a Brazilian-inspired thermal sealing routine created to help align t...

Designed for high-performance salon lightening with refined control, Cadiveu Professional Buriti Mechas is a dust-free bleaching powder created f...

Bring a polished, salon-smooth finish to everyday hair with Cadiveu Essentials Açaí Oil—a lightweight leave-in hair treatment oil designed to supp...

Dear readers, there are choices that reveal more than they conceal. Even behind a mask, a fragrance always delivers who you are. The Paixão & ...

Fortify weak, brittle hair and support healthier-looking growth with DaBelle SOS Crescimento Oil in Cream, a multifunctional treatment made fo...

Support a healthier scalp environment and stronger-looking hair with the DaBelle Tônico Fortificante SOS Crescimento. Designed for weak, britt...

Build stronger-looking hair from wash day onward with the DaBelle SOS Crescimento Shampoo + Conditioner Kit. Designed for hair that feels weak...

Support stronger-looking hair and reduce breakage with the DaBelle Máscara SOS Crescimento, a deep-treatment mask created for weak, fragile, an...

Restore luminosity and vitality to dull, lifeless hair with the DaBelle Máscara Explosão de Brilho, a deep-treatment mask designed to revive sh...

Wake up dull, lifeless hair with DaBelle Óleo em Creme Explosão de Brilho, a multifunctional oil-in-cream designed to revitalize strands from r...

Bring dull, lifeless hair back to glow with the DaBelle Explosão de Brilho Shampoo + Conditioner Kit. This Brazilian shine-boosting duo removes ...

When hair feels rough, porous, and severely damaged, the DaBelle Máscara Resgata Fios is the deep-treatment step that brings the “shock of softn...

Rescue and rebuild damaged, porous hair with the DaBelle Resgata Fios Shampoo & Conditioner Kit. This duo is specifically formulated to gent...

For hair that feels extremely damaged, porous, or weakened by heat and chemical processes, DaBelle Tratamento Obrigatório Resgata Fios is a high-...

For hair that feels extremely damaged, porous, or weakened by chemical processes and heat, DaBelle Queratina Líquida Resgata Fios delivers a high...

Rescue and rebuild damaged, porous, and weakened hair with DaBelle Óleo em Creme Resgata Fios (Rescue Strands). This advanced reconstruction oil-...

The Borabella NeutraQuimic is an indispensable professional solution designed to be the final, critical step in any chemical hair transforma...

Deliver a refined, high-gloss, salon-sleek finish with a complete professional routine built for performance and versatility. The Borabella P...

The Borabella SOS Extreme is a professional-grade, fast-acting hair reconstructor designed to rescue hair that has reached its most critical s...

Borabella Brush is a lightweight, multifunctional finishing fluid created to elevate the blow-dry experience—whether in a professional salon o...

Borabella Bóratx 19 Amino is a salon-level hair botox mask created to refine the hair’s texture with a disciplined, luminous finish—while suppo...

Elevate your haircare routine with the ultimate salon secret for a complete hair schedule in a single step. The Borabella Pra Tudo Mask is an in...

Borabella Perfecta Bio Definitive is positioned as Borabella’s most advanced professional solution for refined hair alignment and long-wear disc...

Experience the pinnacle of hair alignment and luminosity with the Borabella Selagem 3D Brilho Gloss Sealant. This innovative professional treatm...

For salons and experienced professionals, consistent results start with a complete protocol. The Borabella Não Chore Mais Professional Smoothing ...