Boticário Cuide-se Bem Feira Óleo de Coco Coconut Oil Shampoo – Reconstructive Cleansing for Brittle, Frizzy Hair – 7.78 fl oz (230 ml)
- Cleanses hair thoroughly, lifting away oil, sweat and product buildup.
- Supports weakened, breakage-prone strands with a moisturizing, coconut oil-infused base.
- Helps reduce the appearance of frizz so hair looks more aligned in humid weather.
- Helps hair feel soft and easy to comb instead of stiff or squeaky after washing.
- Leaves the fresh, sweet coconut scent of the Cuide-se Bem Feira line.
This shampoo is made for people whose hair feels brittle, dry or prone to frizz — including hair weakened by heat styling, chemical services or humidity — and who want an everyday wash that cleans properly without that squeaky, stripped feeling afterwards. It also works as a gentle routine option for color-treated or chemically processed hair. It is not the right pick if you follow a strictly sulfate-free routine, since the cleansing base uses Sodium Laureth Sulfate, or if you avoid perfumed products, as the formula is fragranced and declares Benzyl Salicylate and Linalool. Anyone with an irritated or broken scalp should wait until the skin has recovered before using it.
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- 7.78 fl oz (230 ml) bottle, sourced in Brazil and shipped worldwide by MKPBR.
- Key ingredients: Cocos Nucifera (Coconut) Oil, Glycerin, Guar Hydroxypropyltrimonium Chloride and Polyquaternium-7.
- From O Boticário's Cuide-se Bem Feira line, inspired by the Brazilian street markets known as feiras.
- Vegan and cruelty-free, made with 95% naturally derived ingredients.
- Creamy, rich lather that rinses clean, with a fresh sweet coconut scent.
In the shower, wet your hair thoroughly with warm water. Apply the shampoo to damp hair, distributing it from roots to lengths, and massage gently with your fingertips until a rich lather forms. Rinse completely with water, and repeat the wash if your hair is very oily or heavily product-laden. Follow with your usual conditioner or hair mask for extra slip and detangling.
- Comes as a 230 ml bottle; because this is an authentic Brazilian product, the packaging and label text are printed in Portuguese.
- It is a rinse-off product with no CI colorants in the formula, so it is not expected to stain towels or light hair — still, rinse thoroughly.
- External use only and not edible; avoid contact with the eyes, do not apply to an irritated or broken scalp, discontinue use if sensitization occurs, and keep out of the reach of children. The label sets no specific minimum age.
The formula pairs a strong primary surfactant, Sodium Laureth Sulfate, with the milder Cocamidopropyl Betaine, so a single wash removes buildup without being as harsh as the sulfate would be on its own. Coconut oil, glycerin and tocopheryl acetate work on the comfort side, helping the fiber feel nourished rather than stripped, while the cationic conditioners — Guar Hydroxypropyltrimonium Chloride and Polyquaternium-7 — survive the rinse and leave a light film that keeps strands aligned and easier to comb. Dimethiconol and glycol distearate give the shampoo its creamy body and slip in the hand. In practice this is the cleansing step of the routine, designed to be followed by a conditioner or mask, which is where most of the detangling and sealing happens.
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Learn moreBoticário Cuide-se Bem Feira Óleo de Coco Coconut Oil Shampoo (7.78 fl oz / 230 ml) is a Brazilian coconut-oil cleansing shampoo created for hair that feels brittle, dry and prone to frizz. Its moisturizing formula washes hair thoroughly without stripping it or leaving strands stiff, so your hair stays soft, aligned and easy to manage from the very first wash.
Made in Brazil by O Boticário, one of the country's most loved beauty houses, this shampoo belongs to the beloved Cuide-se Bem Feira line — inspired by the fresh produce markets (feiras) found on every Brazilian street corner. The formula is vegan, cruelty-free and made with 95% naturally derived ingredients, and it carries the warm, sweet coconut scent Brazilians associate with sunny days on the coast.
Whether your hair is weakened by heat styling, chemical services or humidity, this reconstructive cleansing shampoo helps restore the feeling of softness and body while it cleans. Bring an authentic piece of Brazilian hair care into your routine — shipped worldwide from MKPBR.
Key Features:
- Coconut oil-infused cleansing: Cocos Nucifera (Coconut) Oil helps nourish the hair fiber while the shampoo lifts away oil, sweat and product buildup.
- Reconstructive-style wash for brittle hair: formulated for weakened, breakage-prone strands that need cleansing without extra dryness.
- Anti-frizz feel: conditioning agents help hair stay aligned, smoother and easier to comb in humid weather.
- Cleans without stripping: a moisturizing base that supports the hair's natural softness instead of leaving it stiff or squeaky.
- Vegan and cruelty-free: no animal-derived ingredients and no animal testing, with 95% naturally derived ingredients.
- Signature Brazilian coconut scent: a fresh, sweet coconut fragrance inspired by the Cuide-se Bem Feira line.
- Authentic Brazilian formula: 230 ml (7.78 fl oz) bottle sourced in Brazil and shipped worldwide by MKPBR.
How To Use
- In the shower, thoroughly wet your hair with warm water.
- Apply the shampoo to damp hair, distributing it from roots to lengths.
- Massage gently with your fingertips until a rich lather forms.
- Rinse completely with water. Repeat if your hair is very oily or heavily product-laden.
- Follow with your favorite conditioner or hair mask for extra slip and detangling.
Expert Tip: For hair that feels especially brittle, do a quick first wash to remove buildup, then a second, slower massage of 60 seconds so the coconut-oil formula has time to work along the lengths before rinsing.
Ingredients (Highlights)
- Cocos Nucifera (Coconut) Oil: the star of the line — a classic Brazilian emollient that helps soften and nourish dry, brittle-feeling hair.
- Glycerin: a humectant that helps attract and hold moisture in the hair fiber, supporting suppleness after cleansing.
- Cocamidopropyl Betaine: a gentle co-surfactant that helps create a creamy lather while balancing the cleansing system.
- Guar Hydroxypropyltrimonium Chloride: a conditioning agent that helps reduce the appearance of frizz and improves wet detangling.
- Polyquaternium-7: helps deposit a light conditioning film so hair feels smoother and combs more easily.
- Tocopheryl Acetate (Vitamin E): an antioxidant-derived ingredient that supports the softness and condition of the hair.
Full ingredient list (INCI): Aqua/Water; Sodium Laureth Sulfate; Cocamidopropyl Betaine; Potassium Chloride; Glycerin; Phenoxyethanol; Sodium Benzoate; Parfum; Dimethiconol; Glycol Distearate; PEG-18 Glyceryl Oleate/Cocoate; Acrylates/C10-30 Alkyl Acrylate Crosspolymer; Sodium Gluconate; Guar Hydroxypropyltrimonium Chloride; Polyquaternium-7; Lactic Acid; Laureth-4; Tocopheryl Acetate; Sodium Hydroxide; TEA-Dodecylbenzenesulfonate; Cocos Nucifera (Coconut) Oil; Benzoic Acid; Benzyl Alcohol; Polysorbate 20; Iodopropynyl Butylcarbamate; Benzyl Salicylate; Linalool; Hexamethylindanopyran; Tetramethyl Acetyloctahydronaphthalenes.
Warnings: External use only. Cosmetic product. Not edible. Avoid contact with the eyes. Do not apply to an irritated or broken scalp. Discontinue use in case of sensitization. Keep out of the reach of children.
O Boticário was founded in 1977 as a small compounding pharmacy in Curitiba, Paraná, in southern Brazil, and grew into the largest beauty franchise network in the country and one of the most recognized cosmetics brands in Latin America. Known for its perfumery heritage and for formulas built around Brazilian botanical ingredients, O Boticário is certified cruelty-free and has become a household name in millions of Brazilian homes — from body care classics like Cuide-se Bem to iconic fragrances sold in thousands of stores nationwide.
FAQ
Is this shampoo suitable for color-treated or chemically processed hair?
Yes. It is a moisturizing cleansing shampoo designed for brittle, weakened hair, which makes it a good everyday option after coloring or chemical services. As always, follow the guidance of your stylist for your specific service.
Does it contain sulfates?
Yes. The formula uses Sodium Laureth Sulfate together with the gentler Cocamidopropyl Betaine for a balanced, non-stripping wash. If you follow a strictly sulfate-free routine, this is not a sulfate-free shampoo.
Is it vegan and cruelty-free?
Yes. The formula is vegan and cruelty-free, and O Boticário is a certified cruelty-free brand. It is also made with 95% naturally derived ingredients.
Will the label be in Portuguese?
Yes. This is an authentic Brazilian product sourced in Brazil, so packaging and label text are printed in Portuguese. The full English usage instructions, ingredient list and warnings are provided on this page.
How long does one 230 ml bottle last?
For most people washing three to four times a week with shoulder-length hair, a 7.78 fl oz (230 ml) bottle lasts roughly four to six weeks. Longer or thicker hair will use it faster.
Discover more Brazilian beauty favorites at O Boticário Collection.