Boticário Cuide-se Bem Feira Pasta de Abacate Avocado Hair Mask – Nourishes and Repairs from Root to Tip, 4x More Strength – 8.45 fl oz (250 ml)
- Nourishes hair from root to tip in a 3-minute in-shower treatment.
- Helps dry, porous or rough-feeling lengths feel softer and easier to comb.
- Helps hair feel stronger and more resistant to daily brushing and styling.
- Helps reduce the appearance of frizz for a smoother, more disciplined finish.
- Covers the nourishment step of the Brazilian cronograma capilar (hair schedule).
Made for all hair types, and especially appreciated by anyone with dry, porous, frizz-prone or chemically processed hair that needs a nourishment step. It suits people who want an authentic Brazilian hair ritual without a long routine, since it works in 3 minutes in the shower, and anyone looking for a vegan, cruelty-free mask. It is less suitable for those who prefer silicone-free or fragrance-free hair care, for anyone sensitive to fragrance ingredients or cosmetic colorants, and it is not meant for an irritated or damaged scalp, since the mask is applied along the lengths rather than on the scalp.
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- Generous 250 ml (8.45 fl oz) tube, enough for a weekly 3-minute treatment.
- Key ingredients: real Persea Gratissima (Avocado) Oil, Panthenol (Pro-Vitamin B5) and Glycerin.
- Formulated and manufactured in Brazil by O Boticario, from the Cuide-se Bem Feira line.
- Rich, creamy mask texture with fast-rinsing slip that does not weigh hair down.
- Vegan and cruelty-free formula carrying the line's market-fresh avocado fragrance.
On damp hair, after shampooing and gently squeezing out the excess water, apply the mask along the lengths of the hair, working from mid-shaft to ends and avoiding the scalp. Comb it through with your fingers or a wide-tooth comb so every strand is evenly coated, leave it on for 3 minutes, then rinse thoroughly with plenty of water and style as usual. Brazilians use it about once a week as the nourishment step of the cronograma capilar, alternating it with hydration and reconstruction treatments.
- It comes in a 250 ml squeeze tube labelled in Portuguese, because this is an authentic Brazilian-market product; the English instructions and full ingredient list are provided on this page.
- The cream is tinted with cosmetic colorants (CI 19140 and CI 42090), so rinse it out fully and keep it away from light-coloured towels and clothing.
- External use only and not edible: avoid contact with the eyes, do not apply to an irritated or damaged scalp, discontinue use if sensitization occurs, store it tightly closed away from light and heat, and keep it out of the reach of children. The label states no specific minimum age.
The formula is built as a classic nourishment mask. Conditioning agents such as Behentrimonium Chloride and Cetrimonium Chloride give the cream its grip on the hair fiber so it detangles as you comb it through, while Persea Gratissima (Avocado) Oil and the emollient base deliver the richness that dry lengths are missing. Panthenol and Glycerin act as the moisture-holding duo, helping hair feel supple rather than brittle, and Amodimethicone and Dimethicone finish the job by smoothing the cuticle so strands look glossier and appear less frizzy. Vitamin E (Tocopheryl Acetate and Tocopherol) supports the conditioning system and helps keep the formula stable. In a routine, this is the nourishment step of the Brazilian cronograma capilar: used about once a week and alternated with hydration and reconstruction treatments so hair stays balanced instead of being pushed in one direction only.
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Learn moreBoticário Cuide-se Bem Feira Pasta de Abacate Avocado Hair Mask – 8.45 fl oz (250 ml) brings one of Brazil's most-loved kitchen beauty rituals into a modern, salon-inspired formula. Inspired by the homemade avocado "receitinhas" that Brazilian families have passed down for generations, this vegan mask wraps every strand in avocado oil, Panthenol and Glycerin for hair that feels nourished, soft and noticeably stronger.
Formulated and manufactured in Brazil by O Boticário, the country's largest beauty franchise, the Cuide-se Bem Feira line is built around fresh-market ingredients and the fragrances Brazilians grow up with. This mask delivers the nourishment step of the famous Brazilian cronograma capilar (hair schedule) — the routine that alternates nourishment, hydration and reconstruction to keep hair balanced all month long.
Suitable for all hair types and especially loved by anyone with dry, porous or frizz-prone hair, it works in just 3 minutes in the shower, so a genuine Brazilian deep-conditioning treatment fits into even the busiest morning.
Key Features:
- Nourishes and repairs from root to tip: avocado-rich cream coats the fiber to help restore softness, movement and shine along the entire length.
- 4x more strength: the brand's signature claim for this formula — hair is left feeling stronger and more resistant to daily styling and brushing.
- Real avocado oil (Persea Gratissima): a naturally rich, fatty-acid-loaded oil traditionally used in Brazilian homemade hair masks.
- Panthenol + Glycerin duo: Pro-Vitamin B5 and a classic humectant work together to help hair hold on to moisture and feel supple instead of straw-like.
- Anti-frizz nourishment from the first use: the label's "Nutrição no 1º uso" promise — smoother, more disciplined strands and less dryness right away.
- Vegan and cruelty-free: certified vegan formula from a brand that does not test on animals, with 95% naturally derived ingredients.
- Generous 250 ml tube: a 3-minute treatment you can use weekly as the nourishment step of your hair schedule, with fast-rinsing, non-heavy slip.
How To Use
- Shampoo as usual and gently squeeze out excess water — hair should be damp, not dripping.
- Apply the mask along the lengths of the hair, working from mid-shaft to ends and avoiding the scalp.
- Comb through with your fingers or a wide-tooth comb so every strand is evenly coated.
- Leave on for 3 minutes.
- Rinse thoroughly with plenty of water and style as usual.
Expert Tip: Brazilians use this as the "nutrição" step of the cronograma capilar — alternate it weekly with a hydration mask and a protein/reconstruction treatment. For extra-thirsty or very porous ends, twist hair into a bun and cover with a warm towel for the 3 minutes to help the avocado oil settle in before rinsing.
Ingredients (Highlights)
- Persea Gratissima (Avocado) Oil: the star of the formula — a naturally emollient oil that helps soften, nourish and add slip to dry, rough-feeling hair.
- Panthenol (Pro-Vitamin B5): a well-known conditioning agent that helps hair retain moisture and supports a smoother, more flexible strand.
- Glycerin: a classic humectant that helps draw and hold water in the hair fiber, so lengths feel hydrated rather than brittle.
- Behentrimonium Chloride & Cetrimonium Chloride: conditioning agents that help detangle, reduce static and make combing noticeably easier.
- Amodimethicone & Dimethicone: smoothing silicones that help seal the cuticle, tame frizz and add a soft, glossy finish.
- Tocopheryl Acetate & Tocopherol (Vitamin E): antioxidant vitamin E that supports the conditioning system and helps keep the formula stable.
Full ingredient list (INCI): Aqua (Water); Cetearyl Alcohol; Dimethicone; C12-15 Alkyl Benzoate; Behentrimonium Chloride; Panthenol; Glycerin; Bis-(Isostearoyl/Oleoyl Isopropyl) Dimonium Methosulfate; Amodimethicone; Parfum (Fragrance); Phenoxyethanol; Isopropyl Alcohol; Benzyl Alcohol; Sodium Gluconate; Hydroxyethylcellulose; Polyurethane-39; Tocopheryl Acetate; Trideceth-12; Cetrimonium Chloride; Citric Acid; Sodium Hydroxide; Persea Gratissima (Avocado) Oil; Sodium Benzoate; CI 19140 (Yellow 5); Phenylpropanol; Propanediol; Caprylyl Glycol; Disodium Phosphate; Polysorbate 60; CI 42090 (Blue 1); Sodium Phosphate; Tocopherol; Coumarin.
Warnings: External use only. Cosmetic product. Not edible. Avoid contact with the eyes. Do not apply to an irritated or damaged scalp. Discontinue use if sensitization occurs. Keep the product tightly closed, away from light and excessive heat. Keep out of the reach of children.
O Boticário was born in 1977 as a small compounding pharmacy in Curitiba, Paraná, in southern Brazil, and grew into the largest beauty franchise in the country — with thousands of stores across Brazil and a place in almost every Brazilian household. The brand is known for translating Brazil's biodiversity and everyday rituals into accessible, high-performance beauty, and it is certified cruelty-free, with a growing portfolio of vegan formulas like this one. The Cuide-se Bem Feira line takes that heritage to the street market ("feira"), turning fresh fruits such as avocado into the self-care moments Brazilians love.
FAQ
Is this hair mask vegan and cruelty-free?
Yes. The formula carries O Boticário's "Vegano / Vegan" seal and the brand is certified cruelty-free, so no animal-derived ingredients and no animal testing.
What hair types is it for?
It is made for all hair types and is especially helpful for dry, porous, frizz-prone or chemically processed hair that needs the nourishment step of a routine.
How often should I use it?
Once a week is a good rhythm for most people, or as the nourishment step whenever your hair feels dry. It only needs 3 minutes, so it fits into a normal shower.
Will the packaging be in Portuguese?
Yes. This is an authentic Brazilian-market product, so the tube is labeled in Portuguese. The full English usage instructions and ingredient list are provided above.
Do you ship internationally?
Yes — MKPBR ships Brazilian beauty worldwide, so you can get this avocado mask delivered wherever you are.
Discover more Brazilian beauty favorites at O Boticário Collection.