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Braé

Braé

Founded 2015 Miami roots • São Paulo HQ Salon-grade performance

Braé hair care, curated for premium results

Welcome to the Braé hair care collection—premium formulas inspired by global beauty standards and refined with Brazilian passion. From professional treatments to home care essentials and signature perfumes, discover a complete routine designed to elevate shine, hydration, and overall hair appearance.

Tip: Use the “Shop the collection” button to jump to the product list right below this description.

Braé Premium hair rituals Repair • Hydration • Shine
Global standard, Brazilian refinement
A brand built on international inspiration and elevated by Brazil’s beauty culture.
100+ products, one routine
Treatments, shampoos, masks, finishing, and perfumes—mix and match by goal.
Professional-level performance
Created with input from international professionals and built for consistent use.

Why you’ll love it

Salon-grade repair
Ideal for routines that can help improve the look of damage, softness, and manageability.
Revitalizing hydration
Supports a hydrated feel and a smoother appearance without weighing hair down.
Unparalleled shine
Finishing-friendly textures designed to enhance natural glow and polish.
Ritual-worthy sensorials
From hair perfumes to premium finishes, elevate your routine with signature fragrance.

The Braé hair care lineup includes professional treatments and home-care essentials created to fit different hair goals. Results vary by hair type, routine, and frequency of use.

How to use the Braé routine

1) Cleanse
Choose a shampoo that matches your goal (repair, hydration, color care, volume, or anti-frizz).
2) Treat
Apply mask or treatment as directed, focusing on mid-lengths to ends. Adjust frequency to your hair needs.
3) Protect
Use leave-in, spray, or thermal protector before styling to support a smoother, healthier-looking finish.
4) Finish
Add oil/serum for shine and frizz control, then complete with hair perfume if desired.
Routine tip
Start with the basics (shampoo + mask + finish) and then layer targeted care such as color support, anti-frizz, or bond-style treatments depending on your hair goals.

Ingredients & formula highlights

With a wide portfolio, each Braé product has a targeted purpose. Below are common formula themes across the collection (check each product page for the exact INCI list and directions).

Repair-focused treatments Hydration & softness support Color-care & toning options Anti-frizz smoothing routines Oils & serums for shine Thermal protection & styling support Hair perfumes & sensorial finishes

Authenticity & trust

How to verify you’re buying the right items
Check the product name, size, and variant before checkout. For best reference, keep a clear photo of the label and batch/lot details after delivery.
Professional-grade expectations
Braé hair care is designed for routine use. You may notice improvements in shine, softness, and manageability over consistent application, but results vary by hair type and habits.
Sensitive scalp or color-treated hair
Always follow the instructions on each product. If you have sensitivities, perform a patch test and discontinue use if irritation occurs.

Shipping & returns

Taxes & duties
Import taxes and duties are calculated and collected at checkout. Rates vary by country and there is no additional cost due on delivery—check at checkout.
Processing & delivery
Delivery timeframes are estimates and may be impacted by customs clearance. We monitor shipments and provide tracking updates throughout the route.
Returns
Return eligibility depends on item condition and local restrictions. Review the return terms on this store before placing your order.

Need help choosing your routine?

Jump to instructions, authenticity tips, shipping details, or quick answers.

FAQ

Which Braé line should I start with?
Start with your main goal: repair, hydration, color care/toning, volume, or frizz control. If you’re unsure, begin with a shampoo + mask + oil/serum routine and refine from there.
Are Braé products suitable for color-treated hair?
Many routines are designed to support the look and feel of color-treated hair. Always check the specific product’s label and directions for best compatibility with your hair color and services.
How often should I use masks or intensive treatments?
Frequency depends on hair condition. Some routines fit weekly use, while others can be used more often. Follow the directions on each product and adjust based on how your hair responds.
Can I combine products from different Braé lines?
Yes. Many customers mix and match (for example: a cleansing line + a repair mask + a finishing serum). Keep your routine simple at first, then layer based on your results.
Do hair perfumes replace regular fragrance?
Hair perfumes are designed as a finishing touch for your routine. Use them as you prefer—some wear them alone, others layer with their usual fragrance.
Will I see immediate results?
Some people notice changes in softness and shine quickly, while others need more consistent use. Results vary by hair type, prior damage, and routine.
How are import taxes handled?
Import taxes and duties are calculated and collected at checkout. Rates vary by country and there is no additional cost due on delivery—check at checkout.
What if I need help after ordering?
Use your order confirmation and tracking details to follow the shipment. If you need support with a product choice or delivery update, contact the store team with your order number.
Disclaimer
For cosmetic use only. Always follow label directions. Discontinue use if irritation occurs. Results vary by hair type and routine.

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