New In Store

Bring softness, definition, and fluid movement to your styling routine with Ápice Nutri Waves Conditioning Leave-In Cream. Created for daily use, t...

Reclaim the vitality of your hair with the Gold Spell Co. Vibrant Growth and Strength Ritual. This sophisticated duo is meticulously crafted ...

The Ybera Paris Fashion Gold Premium Smoothing Treatment delivers an elevated Brazilian smoothing ritual for those who desire sleek, aligned, lumi...

Experience a complete Brazilian smoothing ritual crafted to support sleekness, shine, and movement while maintaining a wellness‑oriented approach t...

The Richée Soul Blond BTX Toning Mass Replenisher is a professional thermoactivated repair treatment formulated to restore strength, soft...

The Richée Clinic Repair System Revitalizing Conditioning Treatment is a high‑performance mask created for weak, dull, frizzy, or chemical...

The Richée Clinic Repair System Reconstructive Fluid is an advanced treatment designed to restore strength, softness, hydration, and shine ...

The Richée Clinic Repair System Professional Shampoo & Conditioner Kit offers a complete revitalizing treatment for damaged, chemically ...

The Richée Bioplástica Professional Shampoo & Conditioner Kit delivers a complete daily hair‑care system designed to purify, hydrate, str...

Richée Bioplástica Bio Mass Replenishing Hair Mask is a deeply restorative Brazilian treatment developed for all hair types, especially those...

The Richée Bioplástica Dual‑Step Discipline Kit is a professional Brazilian hair‑care system designed to deeply purify, discipline, and enhanc...

Richée Bioplástica Hair Texturizing Cream is a Brazilian salon‑grade formula created to deliver disciplined, smooth, and naturally radiant hair....

Richée Cacau Organic X Hair Renewal Booster is a luxurious deep‑care mask inspired by Brazil’s rich cacao heritage. Designed for all hair types, ...

Richée Professional Nano BTX Repair Hair Mask is a deep‑care hair mask inspired by the refinement of Brazilian salon rituals. Designed for all hai...

The Hidraliso Duo Smoothing Set combines two full-size units of the iconic Brazilian progressive shower smoother with a concentrated mini argan o...

The Hidraliso Smoothing Shower Set brings together two essential Brazilian hair‑care formulas designed to support smoothness, shine, and daily man...

Created for salons, international resellers, and elevated homecare routines, this Versatium complete kit brings together three essentials to suppo...

Bring the signature Brazilian “escova” look into a streamlined smoothing routine with this Versatium duo. Designed for salons, international resel...

Built for high-volume routines, the 1 L salon backbar size of Versatium Organic Progressive supports consistent professional smoothing services wi...

Versatium Organic Progressive is a Brazilian salon-grade smoothing cream designed for a refined, modern “glass hair” look—supporting straighter al...

Designed as a premium surprise-ready bundle, the Gold Spell Co. Laranja Poderoso Complete Ritual Kit brings together a full, sensorial hair-c...

Create effortless, modern waves with Cadiveu Professional Essentials Maxi Ondas, a refined leave-in finisher designed to define and prolong...

Revitalize the natural glow of your hair with the Cadiveu Essentials Quartzo Shine Home Care Kit, a daily cleansing and conditioning duo spe...

Restore the natural brilliance of your hair with Cadiveu Essentials Quartzo Shine Liquid Quartz, a sophisticated conditioning oil designed fo...

Maintain the polished, disciplined look of a professional salon treatment at home with the Cadiveu Professional Plástica dos Fios Shampoo and ...

The Borabella CauterGloss is a professional-grade cuticle sealer and gloss treatment designed to deliver immediate, visible transformation ...

Elevate salon-grade smoothness with Cadiveu Professional Plástica dos Fios—a Brazilian-inspired thermal sealing routine created to help align t...

Designed for high-performance salon lightening with refined control, Cadiveu Professional Buriti Mechas is a dust-free bleaching powder created f...

Bring a polished, salon-smooth finish to everyday hair with Cadiveu Essentials Açaí Oil—a lightweight leave-in hair treatment oil designed to supp...

Fortify weak, brittle hair and support healthier-looking growth with DaBelle SOS Crescimento Oil in Cream, a multifunctional treatment made fo...

Support a healthier scalp environment and stronger-looking hair with the DaBelle Tônico Fortificante SOS Crescimento. Designed for weak, britt...

Build stronger-looking hair from wash day onward with the DaBelle SOS Crescimento Shampoo + Conditioner Kit. Designed for hair that feels weak...

Support stronger-looking hair and reduce breakage with the DaBelle Máscara SOS Crescimento, a deep-treatment mask created for weak, fragile, an...

Restore luminosity and vitality to dull, lifeless hair with the DaBelle Máscara Explosão de Brilho, a deep-treatment mask designed to revive sh...

Wake up dull, lifeless hair with DaBelle Óleo em Creme Explosão de Brilho, a multifunctional oil-in-cream designed to revitalize strands from r...

Bring dull, lifeless hair back to glow with the DaBelle Explosão de Brilho Shampoo + Conditioner Kit. This Brazilian shine-boosting duo removes ...

When hair feels rough, porous, and severely damaged, the DaBelle Máscara Resgata Fios is the deep-treatment step that brings the “shock of softn...

Rescue and rebuild damaged, porous hair with the DaBelle Resgata Fios Shampoo & Conditioner Kit. This duo is specifically formulated to gent...

For hair that feels extremely damaged, porous, or weakened by heat and chemical processes, DaBelle Tratamento Obrigatório Resgata Fios is a high-...

For hair that feels extremely damaged, porous, or weakened by chemical processes and heat, DaBelle Queratina Líquida Resgata Fios delivers a high...

Rescue and rebuild damaged, porous, and weakened hair with DaBelle Óleo em Creme Resgata Fios (Rescue Strands). This advanced reconstruction oil-...

The Borabella NeutraQuimic is an indispensable professional solution designed to be the final, critical step in any chemical hair transforma...

Deliver a refined, high-gloss, salon-sleek finish with a complete professional routine built for performance and versatility. The Borabella P...

The Borabella SOS Extreme is a professional-grade, fast-acting hair reconstructor designed to rescue hair that has reached its most critical s...

Borabella Brush is a lightweight, multifunctional finishing fluid created to elevate the blow-dry experience—whether in a professional salon o...

Borabella Bóratx 19 Amino is a salon-level hair botox mask created to refine the hair’s texture with a disciplined, luminous finish—while suppo...

Elevate your haircare routine with the ultimate salon secret for a complete hair schedule in a single step. The Borabella Pra Tudo Mask is an in...

Borabella Perfecta Bio Definitive is positioned as Borabella’s most advanced professional solution for refined hair alignment and long-wear disc...