New In Store

Groove Professional presents the Bio-Tox Orgânico — an ultra-moisturizing organic hair reconstruction treatment that restores even the most damag...

Born in Sao Paulo and trusted by salons across more than six countries, Groove Professional Bioplastia Orgânica is a new standard in formaldehyde-...

What was already brilliant has become even better. Introducing LL Supreme, the highly anticipated evolution of the globally acclaimed Liso Lambido...

Inspired by the majestic strength and untamed elegance of the Black Panther, the Pantera Negra kit by Ana Paula Carvalho is the pinnacle of luxury...

Experience the pinnacle of Brazilian professional hair care with the Liso Lambido Supreme Smoothing Mask by Ana Paula Carvalho. This high-performa...

Experience the ultimate evolution in hair realignment with the Liso Lambido Supreme Kit by Ana Paula Carvalho. This professional-grade system is m...

Smooth, nourish, and revive dry, fragile strands with the Zap All Time Organic, a Brazilian formaldehyde‑free smoothing mask designed for deepl...

The Portier Ciclos Violet Mask is a premium blonde‑care reconstruction treatment designed to neutralize unwanted yellow tones and restore...

The Portier Unique Matiz 1L Professional System was created exclusively for blonde hair, delivering a sophisticated combination of smoothing...

The Portier Cacao Free 1L One‑Step Organic Smoothing System brings together Brazilian cacao richness and advanced amino acid technology to c...

The Portier Unique Organic Alignment System delivers a sophisticated, one‑step smoothing experience specially developed for fine, sensitive, or...

Discover a modern, gentle approach to hair alignment with Leite Natural Therapy by Natureza Cosméticos, a one‑step professional formula crafted...

Elevate your hair‑care ritual with the Café Verde Hair System from Natureza Cosméticos, a Brazilian salon‑grade duo crafted to purify, smooth, a...

Discover a modern approach to volume reduction with the Ntox de Cenoura by Natureza Cosméticos, a professional Brazilian hair‑care formula design...

Discover radiant, aligned hair with Natureza Cosméticos Natural System Biotin Kit, a complete duo featuring gentle shampoo and potent aligning tre...

Designed for salons and beauty professionals seeking long‑lasting alignment and a glossy, polished finish, the Nuance Power Liss Brazilian Semi‑...

Nuance Power Liss is a high‑performance Brazilian thermal alignment system developed for salons seeking refined, long‑lasting straightening with ...

Crafted for professionals who value performance and refinement, the Nuance Liso Perfeito Brazilian Organic Smoothing System offers a modern approa...

Embrace sleek sophistication with Plancton Professional 3D Gloss Defrizante, a tridimensional sealant harnessing high-performance actives to envel...

Achieve the ultimate platinum standard with the Let Me Be Btx Blond Matiz Ultra Mask. This sophisticated, high-performance treatment is specificall...

Elevate your blonde to a new standard of excellence with the Let Me Be Protein Smoothing Blond Single Step. This sophisticated, high-performance fo...

Unlock the secret to flawlessly aligned hair with the Let Me Be Supreme Keratin Smoothing Kit. This advanced thermal realignment system is engineer...

Elevate your hair care ritual with the Let Me Be Supreme Keratin Step 2 Mask, a sophisticated smoothing treatment designed for those who seek the p...

Experience a revolutionary approach to hair restoration with the Let Me Be Pro Repair Ultra Mask. This sophisticated "Organic Btx" treatment is met...

Experience the pinnacle of Brazilian hair technology with the Let Me Be Protein Smoothing Single Step treatment. This sophisticated, high-performan...

Elevate your blonde care routine with Felps Professional Macadamia Ultimate Blonde, a sophisticated thermal sealing treatment specifically engineer...

The Ybera Paris Fashion Gold Premium Smoothing Treatment delivers an elevated Brazilian smoothing ritual for those who desire sleek, aligned, lumi...

Experience a complete Brazilian smoothing ritual crafted to support sleekness, shine, and movement while maintaining a wellness‑oriented approach t...

The Hidraliso Duo Smoothing Set combines two full-size units of the iconic Brazilian progressive shower smoother with a concentrated mini argan o...

The Hidraliso Smoothing Shower Set brings together two essential Brazilian hair‑care formulas designed to support smoothness, shine, and daily man...

Created for salons, international resellers, and elevated homecare routines, this Versatium complete kit brings together three essentials to suppo...

Bring the signature Brazilian “escova” look into a streamlined smoothing routine with this Versatium duo. Designed for salons, international resel...

Built for high-volume routines, the 1 L salon backbar size of Versatium Organic Progressive supports consistent professional smoothing services wi...

Versatium Organic Progressive is a Brazilian salon-grade smoothing cream designed for a refined, modern “glass hair” look—supporting straighter al...

Designed for the polished results clients expect from Brazilian salons, Felps Professional Quiabo XBTX Antifrizz Volume-Reducing Mask is a smoothin...

Experience the sleek, glossy finish that defines Brazilian salon culture with Felps Professional Okra Antifrizz Mask. Powered by Lisselini technolo...

Introduce a smoother, more refined finish to your service menu with Felps Professional XBTX Omega Zero Organic—a Brazilian salon staple created for...

Elevate your smoothing service with Felps Professional Omega Zero Nanoplastia Sensitive, a Brazilian salon essential created to refine texture, red...

Meet Felps Professional Omega Zero Resistance Nanoplastia, a Brazilian salon-grade smoothing service designed to refine texture, reduce volume, and...

The Borabella CauterGloss is a professional-grade cuticle sealer and gloss treatment designed to deliver immediate, visible transformation ...

The Borabella NeutraQuimic is an indispensable professional solution designed to be the final, critical step in any chemical hair transforma...

Deliver a refined, high-gloss, salon-sleek finish with a complete professional routine built for performance and versatility. The Borabella P...

The Borabella SOS Extreme is a professional-grade, fast-acting hair reconstructor designed to rescue hair that has reached its most critical s...

Borabella Brush is a lightweight, multifunctional finishing fluid created to elevate the blow-dry experience—whether in a professional salon o...

Borabella Bóratx 19 Amino is a salon-level hair botox mask created to refine the hair’s texture with a disciplined, luminous finish—while suppo...

Elevate your haircare routine with the ultimate salon secret for a complete hair schedule in a single step. The Borabella Pra Tudo Mask is an in...

Borabella Perfecta Bio Definitive is positioned as Borabella’s most advanced professional solution for refined hair alignment and long-wear disc...

Experience the pinnacle of hair alignment and luminosity with the Borabella Selagem 3D Brilho Gloss Sealant. This innovative professional treatm...