New In Store

The Salon Line #todecacho Purple Marsala Toning Mask revives and intensifies purple, marsala, red, and violet hair tones. Whether yo...

Salon Line Sodium Hydroxide Lanolin Relaxer Super is a professional‑grade relaxing cream designed to smooth, loosen, and reduce the v...

The Salon Line Xêrosa Kit is crafted to elevate curl styling with powerful definition, satin‑soft touch, and long‑lasting fragrance. E...

Salon Line Guanidina Óleo de Semente de Manga is a professional straightening and relaxing system formulated to help loosen curls, redu...

The Salon Line Guanidina Tradicional Alisa & Relaxa Professional Kit is a structured Brazilian relaxing system designed for controll...

Revitalize your brunette locks with the Prohall Brown Gloss Toning Mask, the ultimate treatment for the trending "Morena Iluminada" look. Speci...

Achieve the purest, most crystalline blonde with the Prohall Silver Gloss Toning Mask. Designed for those seeking an "Ice White" or ultra-light...

Elevate your blonde to a bold, modern dimension with the Prohall Black Gloss Toning Mask. Specifically formulated to achieve high-impact platin...

Achieve the ultimate luminous finish with the Prohall Blond Gloss Toning Mask, a professional-grade treatment designed to transform dull, yello...

Discover the ultimate multifunctional finishing solution with Prohall Absolut One, a professional-grade spray mask engineered to deliver 12 com...

Restore strength, softness, and visible shine in one elegant step with Let Me Be Cauter One. Developed for fragile, dry, and porous hair, this adva...

Elevate your hair care ritual with the Let Me Be Semi-Definitive Single Step Sealant, a sophisticated formula designed to deliver professional-grad...

Elevate your blonde to a new level of sophistication with the Let Me Be Black Blond Up Expert Toning Mask. Specially formulated for those who desir...

Elevate your blonde to a new standard of elegance with the Let Me Be Champagne Blond Expert Toning Mask. This sophisticated formula was meticulousl...

Achieve the ultimate platinum standard with the Let Me Be Btx Blond Matiz Ultra Mask. This sophisticated, high-performance treatment is specificall...

Experience a revolutionary approach to hair restoration with the Let Me Be Pro Repair Ultra Mask. This sophisticated "Organic Btx" treatment is met...

Reclaim the vitality of your hair with the Gold Spell Co. Vibrant Growth and Strength Ritual. This sophisticated duo is meticulously crafted ...

The Richée Soul Blond BTX Toning Mass Replenisher is a professional thermoactivated repair treatment formulated to restore strength, soft...

The Richée Clinic Repair System Revitalizing Conditioning Treatment is a high‑performance mask created for weak, dull, frizzy, or chemical...

Richée Bioplástica Bio Mass Replenishing Hair Mask is a deeply restorative Brazilian treatment developed for all hair types, especially those...

The Richée Bioplástica Dual‑Step Discipline Kit is a professional Brazilian hair‑care system designed to deeply purify, discipline, and enhanc...

Richée Bioplástica Hair Texturizing Cream is a Brazilian salon‑grade formula created to deliver disciplined, smooth, and naturally radiant hair....

Richée Cacau Organic X Hair Renewal Booster is a luxurious deep‑care mask inspired by Brazil’s rich cacao heritage. Designed for all hair types, ...

Richée Professional Nano BTX Repair Hair Mask is a deep‑care hair mask inspired by the refinement of Brazilian salon rituals. Designed for all hai...

Created for salons, international resellers, and elevated homecare routines, this Versatium complete kit brings together three essentials to suppo...

Designed as a premium surprise-ready bundle, the Gold Spell Co. Laranja Poderoso Complete Ritual Kit brings together a full, sensorial hair-c...

Support stronger-looking hair and reduce breakage with the DaBelle Máscara SOS Crescimento, a deep-treatment mask created for weak, fragile, an...

Restore luminosity and vitality to dull, lifeless hair with the DaBelle Máscara Explosão de Brilho, a deep-treatment mask designed to revive sh...

When hair feels rough, porous, and severely damaged, the DaBelle Máscara Resgata Fios is the deep-treatment step that brings the “shock of softn...

The Borabella NeutraQuimic is an indispensable professional solution designed to be the final, critical step in any chemical hair transforma...

Deliver a refined, high-gloss, salon-sleek finish with a complete professional routine built for performance and versatility. The Borabella P...

The Borabella SOS Extreme is a professional-grade, fast-acting hair reconstructor designed to rescue hair that has reached its most critical s...

Borabella Bóratx 19 Amino is a salon-level hair botox mask created to refine the hair’s texture with a disciplined, luminous finish—while suppo...

Experience the ultimate "Magic Smooth" transformation with the Coiffer Magia Lisa Liso Temporario 500g. This professional-grade multi-benefit tre...

Crown your curls with the royal treatment they deserve. The Coiffer Kit Rei e Rainha dos Crespos e Cacheados is a professional 3-step system meti...

Rescue brittle and weakened hair with the Coiffer Kit Manga Rosa e Bourbon, a professional-grade 3-step system designed to stop breakage in its t...

Revitalize your curls from root to tip with Coiffer Mascara Nutruindo Meus Caracois Com Frutas Da Feirinha 500g, a professional-grade mask design...

Give your curls the targeted care they need with Mascara Vitaminando E Restruturando Meus Caracois 500g, a professional-style treatment created t...

When hair feels elastic, “rubbery,” or breaks easily after bleaching, color, or smoothing services, rebuilding the fiber from the inside becomes e...

Bring curls back to life with the DaBelle Máscara Capilar Cachos da Onda, a deep treatment designed for curly, coily, and wavy hair that feels dr...

Embrace the ultimate Brazilian hair wellness ritual with the DaBelle Meu Cronograma Perfeito (My Perfect Schedule) Kit. This curated three-mask s...

Designed for the hydration stage of a modern Brazilian hair ritual, the DaBelle Máscara de Hidratação Cereja Mania delivers a concentrated, creamy...

Discover the next generation of Brazilian hair hydration with the DaBelle Máscara Líquida Lamelar Cereja Mania. This high-performance liquid treat...

Designed for dry, dull, or rough-feeling hair, the DaBelle Abacate Nutritivo Hydration + Nutrition Kit is a complete Brazilian-style routine that l...

Brazilian hair rituals are built around nourishing masks that feel indulgent yet effective—and DaBelle Máscara Abacate Nutritivo brings that tradit...

Rebuild strength with elegance using the Super Cacheada Tratamento Super Reconstrutor, a concentrated reconstructive treatment mask designed to sup...

Refine your curl care with the Super Cacheada Tratamento Super Acidificante, a periodic pH-balancing treatment mask created to help regulate and su...

Discover the intelligence of Brazilian curl care with the Super Cacheada Máscara Super Inteligente, a high-performance treatment mask powered by na...