New In Store

Polished hair is often about the final touch—the one that transforms texture, elevates shine, and makes ends look visibly healthier. Amend G...

Bring your hair back to a healthier equilibrium with the Amend Essencial Acidifying pH Balance Mask, a refined Brazilian treatment created fo...

Humidity can undo a beautiful blowout in minutes—unless your styling routine includes a true shield. Amend Blindagem Essencial Anti-Humidity F...

Step into effortless, heat-free styling with Amend Essencial Seca Sem Frizz Leave-In, a modern Brazilian essential created for hair that wants...

Nourish and smooth heat-styled hair with the Amend Expertise Marula Fabulous Nutrition Hair Mask, a premium Brazilian treatment created to help...

Color-treated hair needs more than moisture—it needs protection that keeps the shade looking fresh. BRAÉ Soul Color Hair Treatment Mask is an inte...

When hair looks flat or feels too soft to hold a style, the right finisher changes everything. BRAÉ Gorgeous Volume Texturizing Spray is designed ...

Build a smarter weekly routine with two treatments designed to target different hair needs. The BRAÉ Stages Nutrition + Hydration Hair Treatment...

When hair looks dull, feels fragile, or loses softness easily, a true treatment step makes all the difference. BRAÉ Essential Hydration & Rep...

Humidity and dryness can quickly disrupt a smooth, glossy finish—especially on hair that feels rough or looks frizz-prone. BRAÉ Divine Deep Cosmet...

Turn nightly rest into a refined hair ritual. BRAÉ Beauty Sleep Night Hair Serum is a fast-absorbing cream-gel leave-in created to help hair feel s...

Humidity can instantly change the look of dry hair—unless your routine is built to defend it. The BRAÉ Divine Kit is a refined two-step ritual desi...

For hair that looks dull, feels stressed, or needs a more polished everyday finish, the BRAÉ Essential Kit offers a refined routine focused on pro...

For hair that looks dull, feels dry, or loses softness easily, hydration is the difference between “clean” and truly polished. The BRAÉ Stages Hydr...

When hair feels dry, porous, or stressed, a routine centered on nourishment can change the entire look and feel of your lengths. The BRAÉ Stages Nu...

Created for the unique needs of coily and kinky textures, the BRAÉ Go Curly Crespos Kit offers a refined, salon-level routine that cleanses gently...

A refined curl routine doesn’t end after wash day. The BRAÉ Go Curly Cachos e Crespos Day After is a leave-in conditioning spray created to refres...

When curls and waves need more than everyday conditioning, this is the elevated step that brings the routine back into balance. BRAÉ Go Curly Cach...

A polished curl routine starts in the shower. The BRAÉ Go Curly Duo pairs a gentle, Low Poo-friendly cleanse with high-performance conditioning to...

Get soft, defined, frizz-free curls and waves—without weighing hair down—with the Braé Go Curly Cachos Leave-In. This curl-activating leave-in cre...

Bring salon-scale performance into your weekly routine with the Novex Recharge Mass Replacement Hydration Mask, now in a 35.27 oz (1,000 g) profes...

Turn bath time into a moment of love and comfort with the Natura Mamãe e Bebê Hair Care Kit, a complete, baby-safe routine for cleansing a...

Embark on a journey to revitalized hair with the Eudora Siàge Cica Therapy Capillary Mask, an intensive treatment meticulously crafted to provide i...

Transform your hair with the Eudora Siàge Hair-Plastia Capillary Mask, an intensive treatment designed to perform a true "hair plastia" on rough, p...

Experience the future of hair care with the Eudora Siàge Hair-Plastia Promopack, an innovative duo designed to deliver a true "hair plastia" effect...

Unveil the secret to healthier, more resilient hair with the Eudora Siàge Nutri Rosé Promopack, an exquisite duo designed to cleanse, condition, an...

Unveil the secret to radiant, mirror-like hair with the Eudora Siàge Glow Expert Promopack, an exquisite duo designed to transform dull, unruly str...

Elevate your hair care ritual with the Eudora Siàge Liso Intenso Promopack, a sophisticated duo designed to cleanse, condition, and transform your ...

Embark on a journey to healthier, more radiant hair with the Hidratei Essential Hydration Kit, a comprehensive four-piece regimen designed to deliv...

Achieve an effortlessly polished "Clean Girl Look" with the Hidratei Anti-Frizz Styling Wax Stick, your essential tool for impeccable hair alignmen...

Elevate your daily hair care ritual with the Hidratei Multifunctional Shampoo & Conditioner Kit, a dynamic duo designed to deeply cleanse, hydr...

Unlock the secret to resilient, vibrant hair with Hidratei SHRP Super Concentrated Vegan Protein Cream, an advanced leave-in treatment meticulously...

Experience the transformative power of Brazilian hair care with the Hidratei Multifunctional Leave-in Spray, a premium solution designed to infuse ...

Unleash the full potential of your natural curls with the Arvensis Cachos Naturais High Hold Activating Jelly. This 8.8 oz (250g) styling essential...

Elevate your hair care ritual with the Wepink Booster Repair Hair Oil, a revolutionary formula designed to transform the health and appearance of y...

Unlock the secret to instantly revitalized, targeted hair care with the Braé Intense Treatment Ampoules Collection. Each 13ml (0.44 fl oz) ampoule ...

Unlock the secret to lasting salon results and maintain your hair's impeccable health between chemical services with Braé Bond Angel Plex Effect St...

Dare to achieve your most ambitious blonde dreams or any chemical transformation with unparalleled confidence and protection using the Braé Bond An...

Unlock the secret to a flawless, radiant blonde with the Braé Wanna Be Blond Bleaching Powder 500g. This professional-grade decolorizing powder is ...

Unleash the full potential of your hair lightening and coloring services with the Braé Wanna Be Blond Oxidizing Emulsion. This professional-grade h...

The Braé Wanna Be Blond Kit is the ultimate professional solution for achieving stunning, healthy blonde hair with confidence and quality. This com...

Elevate your natural curl definition with the Negra Rosa Curl Activating Gel, a celebrated innovation from Brazil, designed specifically for textu...

Experience the sensation of weightless hydration and perfect smoothness with the Braé Divine Serum Plume Sensation. This ultra-light hair oil is th...

Experience the perfect balance of hydration and protection with the BRAÉ Stages Treatment Multi Leave-In. This lightweight, versatile, and highly e...