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Salon Line Meu Liso Red Toning Mask - High‑Coverage Red Toning, Strength & Salon‑Like Color Care – 300 g
Salon LineOriginal price 131.00 NISOriginal price 131.00 NIS - Original price 131.00 NISOriginal price 131.00 NISCurrent price 93.00 NIS93.00 NIS - 93.00 NISCurrent price 93.00 NISThe Salon Line Meu Liso Red Toning Mask is ideal for natural redheads and color‑treated red hair that needs high‑covera...
View full detailsOriginal price 131.00 NISOriginal price 131.00 NIS - Original price 131.00 NISOriginal price 131.00 NISCurrent price 93.00 NIS93.00 NIS - 93.00 NISCurrent price 93.00 NISSave 29% -
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Salon Line Meu Liso Chocolate Toning Mask - Nutritive Chocolate Tone & Vibrant Shine, 300 g
Salon LineOriginal price 131.00 NISOriginal price 131.00 NIS - Original price 131.00 NISOriginal price 131.00 NISCurrent price 114.00 NIS114.00 NIS - 114.00 NISCurrent price 114.00 NISThe Salon Line Meu Liso Chocolate Toning Mask enhances and maintains rich chocolate‑brown tones while delivering deep no...
View full detailsOriginal price 131.00 NISOriginal price 131.00 NIS - Original price 131.00 NISOriginal price 131.00 NISCurrent price 114.00 NIS114.00 NIS - 114.00 NISCurrent price 114.00 NISSave 13% -
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Salon Line Meu Liso Brown Toning Mask - Rich Brown Tone Revival, Restores Shine to Dyed & Natural Browns – 300 g
Salon LineOriginal price 131.00 NISOriginal price 131.00 NIS - Original price 131.00 NISOriginal price 131.00 NISCurrent price 105.00 NIS105.00 NIS - 105.00 NISCurrent price 105.00 NISThe Salon Line Meu Liso Brown Toning Mask revives and intensifies brown tones while delivering deep nourishment, hydratio...
View full detailsOriginal price 131.00 NISOriginal price 131.00 NIS - Original price 131.00 NISOriginal price 131.00 NISCurrent price 105.00 NIS105.00 NIS - 105.00 NISCurrent price 105.00 NISSave 20% -
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Salon Line Meu Liso Platinum Toning Mask - Pearl‑Platinum, Cool‑Tone Blonde Care – 300 g
Salon LineOriginal price 105.00 NISOriginal price 105.00 NIS - Original price 105.00 NISOriginal price 105.00 NISCurrent price 84.00 NIS84.00 NIS - 84.00 NISCurrent price 84.00 NISThe Salon Line Meu Liso Platinum Toning Mask is ideal for maintaining pearl‑platinum tones in natural, bleached, or light ...
View full detailsOriginal price 105.00 NISOriginal price 105.00 NIS - Original price 105.00 NISOriginal price 105.00 NISCurrent price 84.00 NIS84.00 NIS - 84.00 NISCurrent price 84.00 NISSave 20% -
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Salon Line Meu Liso Silver Toning Mask - Blonde & Grey Neutralization, Hydration + Nourishment, 300 g (10.58 oz)
Salon LineOriginal price 93.00 NISOriginal price 93.00 NIS - Original price 93.00 NISOriginal price 93.00 NISCurrent price 72.00 NIS72.00 NIS - 72.00 NISCurrent price 72.00 NISThe Salon Line Meu Liso Silver Toning Mask neutralizes yellow tones in white, grey, platinum, and ash‑blonde hair—whether n...
View full detailsOriginal price 93.00 NISOriginal price 93.00 NIS - Original price 93.00 NISOriginal price 93.00 NISCurrent price 72.00 NIS72.00 NIS - 72.00 NISCurrent price 72.00 NISSave 23% -
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Salon Line Meu Liso Blond Toning Mask - Professional Blonde Tone Maintenance and Intense Hydration
Salon LineOriginal price 93.00 NISOriginal price 93.00 NIS - Original price 93.00 NISOriginal price 93.00 NISCurrent price 72.00 NIS72.00 NIS - 72.00 NISCurrent price 72.00 NISThe Salon Line Meu Liso Blond Toning Mask is ideal for natural or bleached blonde hair that needs to neutralize yellow and o...
View full detailsOriginal price 93.00 NISOriginal price 93.00 NIS - Original price 93.00 NISOriginal price 93.00 NISCurrent price 72.00 NIS72.00 NIS - 72.00 NISCurrent price 72.00 NISSave 23% -
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Salon Line Meu Liso Black Toning Mask - Professional‑Effect Black Toning, Hydration & Softness 300 g
Salon LineOriginal price 131.00 NISOriginal price 131.00 NIS - Original price 131.00 NISOriginal price 131.00 NISCurrent price 110.00 NIS110.00 NIS - 110.00 NISCurrent price 110.00 NISThe Salon Line Meu Liso Black Toning Mask intensifies black tones while delivering deep hydration, fiber regeneration, and vi...
View full detailsOriginal price 131.00 NISOriginal price 131.00 NIS - Original price 131.00 NISOriginal price 131.00 NISCurrent price 110.00 NIS110.00 NIS - 110.00 NISCurrent price 110.00 NISSave 16% -
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Salon Line #todecacho Blond Toning Hydration Mask - Blonde Tone Care, Frizz Control & Softness, 300 g (10.58 oz) & 500 g (17.6 oz)
Salon LineOriginal price 97.00 NIS - Original price 135.00 NISOriginal price 97.00 NIS - Original price 135.00 NISOriginal price 97.00 NIS76.00 NIS - 114.00 NIS76.00 NIS - 114.00 NISCurrent price 76.00 NISThe Salon Line #todecacho Blond Toning Hydration Mask maintains blonde tones while delivering deep hydration for waves, curls,...
View full detailsOriginal price 97.00 NIS - Original price 135.00 NISOriginal price 97.00 NIS - Original price 135.00 NISOriginal price 97.00 NIS76.00 NIS - 114.00 NIS76.00 NIS - 114.00 NISCurrent price 76.00 NISSave up to 22% -
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Salon Line #todecacho Black Toning Mask - Deep Black Tone and High Shine, 300 g & 500 g
Salon LineOriginal price 160.00 NIS - Original price 231.00 NISOriginal price 160.00 NIS - Original price 231.00 NISOriginal price 160.00 NIS122.00 NIS - 181.00 NIS122.00 NIS - 181.00 NISCurrent price 122.00 NISThe Salon Line #todecacho Black Toning Mask enhances and revitalizes black and dark hair tones, delivering a rich, intense blac...
View full detailsOriginal price 160.00 NIS - Original price 231.00 NISOriginal price 160.00 NIS - Original price 231.00 NISOriginal price 160.00 NIS122.00 NIS - 181.00 NIS122.00 NIS - 181.00 NISCurrent price 122.00 NISSave up to 22% -
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Salon Line #todecacho Red Toning Mask - Curl‑Safe Red Tone Reviver and Deep Red Tone Maintenance, 300 g & 500 g
Salon LineOriginal price 97.00 NIS - Original price 139.00 NISOriginal price 97.00 NIS - Original price 139.00 NISOriginal price 97.00 NIS76.00 NIS - 114.00 NIS76.00 NIS - 114.00 NISCurrent price 76.00 NISThe Salon Line #todecacho Red Toning Hydration Mask revives and intensifies red hair tones while deeply moisturizing curls, wave...
View full detailsOriginal price 97.00 NIS - Original price 139.00 NISOriginal price 97.00 NIS - Original price 139.00 NISOriginal price 97.00 NIS76.00 NIS - 114.00 NIS76.00 NIS - 114.00 NISCurrent price 76.00 NISSave up to 18% -
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Salon Line #todecacho Chocolate Toning Mask - Enhances Chocolate‑Brown Tones with a Warm Red Nuance, 10.58 oz (300 g)
Salon LineOriginal price 164.00 NISOriginal price 164.00 NIS - Original price 164.00 NISOriginal price 164.00 NISCurrent price 126.00 NIS126.00 NIS - 126.00 NISCurrent price 126.00 NISThe Salon Line #todecacho Chocolate Toning Mask revives and enhances warm chocolate‑brown tones with a subtle red nuance, while d...
View full detailsOriginal price 164.00 NISOriginal price 164.00 NIS - Original price 164.00 NISOriginal price 164.00 NISCurrent price 126.00 NIS126.00 NIS - 126.00 NISCurrent price 126.00 NISSave 23% -
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Salon Line #todecacho Natural Red Toning Mask - Revives Natural Red Tones and Hydrates Deeply, 10.58 oz (300 g)
Salon LineOriginal price 105.00 NISOriginal price 105.00 NIS - Original price 105.00 NISOriginal price 105.00 NISCurrent price 84.00 NIS84.00 NIS - 84.00 NISCurrent price 84.00 NISThe Salon Line #todecacho Natural Red Toning Mask boosts and revives warm red, copper, and natural ginger hues while delivering de...
View full detailsOriginal price 105.00 NISOriginal price 105.00 NIS - Original price 105.00 NISOriginal price 105.00 NISCurrent price 84.00 NIS84.00 NIS - 84.00 NISCurrent price 84.00 NISSave 20% -
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Salon Line #todecacho Cherry Red Toning Mask - Deep Hydration & Curl‑Safe Conditioning, 300 g (10.58 oz)
Salon LineOriginal price 101.00 NISOriginal price 101.00 NIS - Original price 101.00 NISOriginal price 101.00 NISCurrent price 76.00 NIS76.00 NIS - 76.00 NISCurrent price 76.00 NISThe Salon Line #todecacho Cherry Red Toning Mask revives and intensifies vibrant cherry‑red hues while deeply hydrating curls, wave...
View full detailsOriginal price 101.00 NISOriginal price 101.00 NIS - Original price 101.00 NISOriginal price 101.00 NISCurrent price 76.00 NIS76.00 NIS - 76.00 NISCurrent price 76.00 NISSave 25% -
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Salon Line #todecacho Purple Marsala Toning Mask - Hydrating Curl‑Safe Toning Mask to Intensify Marsala, Red & Violet‑Purple Hues, 17.6 oz (500 g)
Salon LineOriginal price 135.00 NISOriginal price 135.00 NIS - Original price 135.00 NISOriginal price 135.00 NISCurrent price 105.00 NIS105.00 NIS - 105.00 NISCurrent price 105.00 NISThe Salon Line #todecacho Purple Marsala Toning Mask revives and intensifies purple, marsala, red, and violet hair tones. Whether yo...
View full detailsOriginal price 135.00 NISOriginal price 135.00 NIS - Original price 135.00 NISOriginal price 135.00 NISCurrent price 105.00 NIS105.00 NIS - 105.00 NISCurrent price 105.00 NISSave 22% -
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Prohall Brown Gloss Caramel Illuminated Brunette Mask – Vibrant Brown Tones and Antioxidant Shine – 17.64 oz (500 g)
Prohall ProfessionalOriginal price 244.00 NISOriginal price 244.00 NIS - Original price 244.00 NISOriginal price 244.00 NISCurrent price 198.00 NIS198.00 NIS - 198.00 NISCurrent price 198.00 NISRevitalize your brunette locks with the Prohall Brown Gloss Toning Mask, the ultimate treatment for the trending "Morena Iluminada" look. Speci...
View full detailsOriginal price 244.00 NISOriginal price 244.00 NIS - Original price 244.00 NISOriginal price 244.00 NISCurrent price 198.00 NIS198.00 NIS - 198.00 NISCurrent price 198.00 NISSave 19% -
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Prohall Silver Gloss White Blonde Toning Mask – Ice White Nuances and Fiber Rejuvenation – 17.64 oz (500 g)
Prohall ProfessionalOriginal price 244.00 NISOriginal price 244.00 NIS - Original price 244.00 NISOriginal price 244.00 NISCurrent price 198.00 NIS198.00 NIS - 198.00 NISCurrent price 198.00 NISAchieve the purest, most crystalline blonde with the Prohall Silver Gloss Toning Mask. Designed for those seeking an "Ice White" or ultra-light...
View full detailsOriginal price 244.00 NISOriginal price 244.00 NIS - Original price 244.00 NISOriginal price 244.00 NISCurrent price 198.00 NIS198.00 NIS - 198.00 NISCurrent price 198.00 NISSave 19% -
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Prohall Black Gloss Platinum Grey Toning Mask – Cool Ash Tones and Intensive Repair – 17.64 oz (500 g)
Prohall ProfessionalOriginal price 244.00 NISOriginal price 244.00 NIS - Original price 244.00 NISOriginal price 244.00 NISCurrent price 198.00 NIS198.00 NIS - 198.00 NISCurrent price 198.00 NISElevate your blonde to a bold, modern dimension with the Prohall Black Gloss Toning Mask. Specifically formulated to achieve high-impact platin...
View full detailsOriginal price 244.00 NISOriginal price 244.00 NIS - Original price 244.00 NISOriginal price 244.00 NISCurrent price 198.00 NIS198.00 NIS - 198.00 NISCurrent price 198.00 NISSave 19% -
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Prohall Blond Gloss Pearlescent Blonde Toning Mask – Yellow Neutralizer and Radiant Shine – 17.64 oz (500 g)
Prohall ProfessionalOriginal price 244.00 NISOriginal price 244.00 NIS - Original price 244.00 NISOriginal price 244.00 NISCurrent price 198.00 NIS198.00 NIS - 198.00 NISCurrent price 198.00 NISAchieve the ultimate luminous finish with the Prohall Blond Gloss Toning Mask, a professional-grade treatment designed to transform dull, yello...
View full detailsOriginal price 244.00 NISOriginal price 244.00 NIS - Original price 244.00 NISOriginal price 244.00 NISCurrent price 198.00 NIS198.00 NIS - 198.00 NISCurrent price 198.00 NISSave 19% -
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Prohall Select Blond Organic Toning & Anti-Frizz Smoothing Treatment for Blonde and Color-Treated Hair – 4.06 oz (120 ml) / 33.81 oz (1 L)
Prohall ProfessionalOriginal price 152.00 NIS - Original price 588.00 NISOriginal price 152.00 NIS - Original price 588.00 NISOriginal price 152.00 NIS118.00 NIS - 521.00 NIS118.00 NIS - 521.00 NISCurrent price 118.00 NISProhall Select Blond is a professional-grade anti-frizz treatment specifically engineered for blonde, highlighted, and color-treated hair. This ...
View full detailsOriginal price 152.00 NIS - Original price 588.00 NISOriginal price 152.00 NIS - Original price 588.00 NISOriginal price 152.00 NIS118.00 NIS - 521.00 NIS118.00 NIS - 521.00 NISCurrent price 118.00 NISSave up to 11% -
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Let Me Be Semi-Definitive Single Step Hair Sealant – Formaldehyde-Free Smoothing & Thermal Protection – 33.8 oz (1000 g)
Let Me BeOriginal price 328.00 NISOriginal price 328.00 NIS - Original price 328.00 NISOriginal price 328.00 NISCurrent price 273.00 NIS273.00 NIS - 273.00 NISCurrent price 273.00 NISElevate your hair care ritual with the Let Me Be Semi-Definitive Single Step Sealant, a sophisticated formula designed to deliver professional-grad...
View full detailsOriginal price 328.00 NISOriginal price 328.00 NIS - Original price 328.00 NISOriginal price 328.00 NISCurrent price 273.00 NIS273.00 NIS - 273.00 NISCurrent price 273.00 NISSave 17% -
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Let Me Be Black Blond Up Expert Toning Mask – Ash Platinum Effect & Intense Neutralization – 17.64 oz (500 g)
Let Me BeOriginal price 210.00 NISOriginal price 210.00 NIS - Original price 210.00 NISOriginal price 210.00 NISCurrent price 177.00 NIS177.00 NIS - 177.00 NISCurrent price 177.00 NISElevate your blonde to a new level of sophistication with the Let Me Be Black Blond Up Expert Toning Mask. Specially formulated for those who desir...
View full detailsOriginal price 210.00 NISOriginal price 210.00 NIS - Original price 210.00 NISOriginal price 210.00 NISCurrent price 177.00 NIS177.00 NIS - 177.00 NISCurrent price 177.00 NISSave 16% -
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Let Me Be Champagne Blond Expert Toning Mask – Pearly Effect & Anti-Yellow Hydration – 17.64 oz (500 g)
Let Me BeOriginal price 210.00 NISOriginal price 210.00 NIS - Original price 210.00 NISOriginal price 210.00 NISCurrent price 177.00 NIS177.00 NIS - 177.00 NISCurrent price 177.00 NISElevate your blonde to a new standard of elegance with the Let Me Be Champagne Blond Expert Toning Mask. This sophisticated formula was meticulousl...
View full detailsOriginal price 210.00 NISOriginal price 210.00 NIS - Original price 210.00 NISOriginal price 210.00 NISCurrent price 177.00 NIS177.00 NIS - 177.00 NISCurrent price 177.00 NISSave 16% -
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Let Me Be Btx Blond Matiz Matifying Ultra Mask – Toning & Volume Reducing Hair Mask – 35.2 oz (1kg) / 8.8 oz (250g)
Let Me BeOriginal price 118.00 NIS - Original price 252.00 NISOriginal price 118.00 NIS - Original price 252.00 NISOriginal price 118.00 NIS101.00 NIS - 215.00 NIS101.00 NIS - 215.00 NISCurrent price 101.00 NISAchieve the ultimate platinum standard with the Let Me Be Btx Blond Matiz Ultra Mask. This sophisticated, high-performance treatment is specificall...
View full detailsOriginal price 118.00 NIS - Original price 252.00 NISOriginal price 118.00 NIS - Original price 252.00 NISOriginal price 118.00 NIS101.00 NIS - 215.00 NIS101.00 NIS - 215.00 NISCurrent price 101.00 NISSave up to 15% -
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Let Me Be Protein Smoothing Blond Single Step – Toning Keratin for Blonde & Gray Hair – 33.8 oz (1000 g) / 16.9 oz (500 g)
Let Me BeOriginal price 265.00 NIS - Original price 466.00 NISOriginal price 265.00 NIS - Original price 466.00 NISOriginal price 265.00 NIS223.00 NIS - 408.00 NIS223.00 NIS - 408.00 NISCurrent price 223.00 NISElevate your blonde to a new standard of excellence with the Let Me Be Protein Smoothing Blond Single Step. This sophisticated, high-performance fo...
View full detailsOriginal price 265.00 NIS - Original price 466.00 NISOriginal price 265.00 NIS - Original price 466.00 NISOriginal price 265.00 NIS223.00 NIS - 408.00 NIS223.00 NIS - 408.00 NISCurrent price 223.00 NISSave up to 12% -
Kamaleão Color Corujinha Medium Brown Hair Pigmenting Mask – Available in 3.38 oz (100 g) and 5.07 oz (150 g)
Kamaleão ColorOriginal price 118.00 NIS - Original price 147.00 NISOriginal price118.00 NIS118.00 NIS - 147.00 NISCurrent price 118.00 NISRediscover the timeless elegance of a rich, natural-looking brunette with Kamaleão Color Corujinha. This premium pigmenting mask is designed for th...
View full detailsOriginal price 118.00 NIS - Original price 147.00 NISOriginal price118.00 NIS118.00 NIS - 147.00 NISCurrent price 118.00 NIS -
Kamaleão Color Pônei Magenta Pink Hair Pigmenting Mask – Available in 3.38 oz (100 ml) and 5.07 oz (150 ml)
Kamaleão ColorOriginal price 114.00 NIS - Original price 143.00 NISOriginal price114.00 NIS114.00 NIS - 143.00 NISCurrent price 114.00 NISStep into a world of fearless self-expression with Kamaleão Color Pônei, a high-performance pigmenting mask that delivers a striking magenta pink t...
View full detailsOriginal price 114.00 NIS - Original price 143.00 NISOriginal price114.00 NIS114.00 NIS - 143.00 NISCurrent price 114.00 NIS -
Kamaleão Color Raposinha Copper Red Hair Pigmenting Mask – Available in 3 Sizes
Kamaleão ColorOriginal price 118.00 NIS - Original price 194.00 NISOriginal price118.00 NIS - 194.00 NIS118.00 NIS - 194.00 NISCurrent price 118.00 NISUnveil the warmth of a Brazilian sunset with Kamaleão Color Raposinha, a premium pigmenting mask designed for those who demand both vibrant color a...
View full detailsOriginal price 118.00 NIS - Original price 194.00 NISOriginal price118.00 NIS - 194.00 NIS118.00 NIS - 194.00 NISCurrent price 118.00 NIS -
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Braé Wanna Be Blond Bleaching Powder 500g: Achieve Up to 9 Tones of Stunning Blonde
BraéOriginal price 336.00 NISOriginal price 336.00 NIS - Original price 336.00 NISOriginal price 336.00 NISCurrent price 273.00 NIS273.00 NIS - 273.00 NISCurrent price 273.00 NISUnlock the secret to a flawless, radiant blonde with the Braé Wanna Be Blond Bleaching Powder 500g. This professional-grade decolorizing powder is ...
View full detailsOriginal price 336.00 NISOriginal price 336.00 NIS - Original price 336.00 NISOriginal price 336.00 NISCurrent price 273.00 NIS273.00 NIS - 273.00 NISCurrent price 273.00 NISSave 19% -
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Braé Wanna Be Blond Professional Kit: Unveil Your Dream Blonde – Bleaching Powder 500g & 20 Vol Oxidizing Emulsion 900ml for Professional Hair Care Use
BraéOriginal price 345.00 NISOriginal price 345.00 NIS - Original price 345.00 NISOriginal price 345.00 NISCurrent price 315.00 NIS315.00 NIS - 315.00 NISCurrent price 315.00 NISThe Braé Wanna Be Blond Kit is the ultimate professional solution for achieving stunning, healthy blonde hair with confidence and quality. This com...
View full detailsOriginal price 345.00 NISOriginal price 345.00 NIS - Original price 345.00 NISOriginal price 345.00 NISCurrent price 315.00 NIS315.00 NIS - 315.00 NISCurrent price 315.00 NISSave 9% -
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Inoar Speed Blond Kit Duo: Violet Toning Shampoo & Conditioner for Blonde & Gray Hair - 2 x 8.45 fl oz (2 x 250ml)
INOAROriginal price 135.00 NISOriginal price 135.00 NIS - Original price 135.00 NISOriginal price 135.00 NISCurrent price 105.00 NIS105.00 NIS - 105.00 NISCurrent price 105.00 NISElevate your blonde and gray hair care regimen with the Inoar Speed Blond Kit Duo, a meticulously crafted system designed to neutralize unwanted ye...
View full detailsOriginal price 135.00 NISOriginal price 135.00 NIS - Original price 135.00 NISOriginal price 135.00 NISCurrent price 105.00 NIS105.00 NIS - 105.00 NISCurrent price 105.00 NISSave 22% -
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Amend Expertize Specialist Matizador Blonde Toning Hair Care Kit: Shampoo, Conditioner & Mask for Anti-Brass Platinum Hair
AmendOriginal price 328.00 NISOriginal price 328.00 NIS - Original price 328.00 NISOriginal price 328.00 NISCurrent price 269.00 NIS269.00 NIS - 269.00 NISCurrent price 269.00 NISEmbrace the ultimate regimen for your blonde with the Amend Specialist Blonde Toning Hair Care Kit. This comprehensive three-step system, cheri...
View full detailsOriginal price 328.00 NISOriginal price 328.00 NIS - Original price 328.00 NISOriginal price 328.00 NISCurrent price 269.00 NIS269.00 NIS - 269.00 NISCurrent price 269.00 NISSave 18% -
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Amend Expertize Specialist Blonde Toning "Matizador" Mask for Radiant Platinum Hair, 10.58 oz (300 g)
AmendOriginal price 105.00 NISOriginal price 105.00 NIS - Original price 105.00 NISOriginal price 105.00 NISCurrent price 93.00 NIS93.00 NIS - 93.00 NISCurrent price 93.00 NISCrafted for those who cherish their blonde, the Amend Specialist Blonde Toning Mask is a premium solution to maintain vibrant, salon-fresh hair...
View full detailsOriginal price 105.00 NISOriginal price 105.00 NIS - Original price 105.00 NISOriginal price 105.00 NISCurrent price 93.00 NIS93.00 NIS - 93.00 NISCurrent price 93.00 NISSave 11% -
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Inoar Cicatrifios Blonde Perfection Shampoo & Conditioner Set, 27.1 fl oz (800 ml) Each
INOAROriginal price 194.00 NISOriginal price 194.00 NIS - Original price 194.00 NISOriginal price 194.00 NISCurrent price 160.00 NIS160.00 NIS - 160.00 NISCurrent price 160.00 NISProduct Overview: The INOAR Cicatrifios Blonde Perfection Kit includes a shampoo and conditioner duo specially designed for blonde, grey, or highli...
View full detailsOriginal price 194.00 NISOriginal price 194.00 NIS - Original price 194.00 NISOriginal price 194.00 NISCurrent price 160.00 NIS160.00 NIS - 160.00 NISCurrent price 160.00 NISSave 18%
