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Hair
Unveil the secret to vibrant, healthy hair with Hair collection, where the excellence and innovation of renowned Brazilian brands converge. Brazil is globally recognized for its effective hair solutions, which utilize a rich tapestry of natural ingredients and advanced technologies to meet all hair needs and types.
Explore a comprehensive range of products designed to transform your strands, from daily maintenance to intensive treatments.
Find shampoos and conditioners formulated to gently cleanse and hydratation.
Combat frizz and intensify shine with hair masks, creams, and oils that offer deep nourishment and superior protection against environmental aggressors.
For those seeking hair styling products for ultimate hair look, ensuring your hair is not only beautiful but truly healthy and modeled from root to tip.
We also considered professional hairdressing care, bringing products that meet the demands of the most renowned salons.
Embrace diversity with solutions for all hair types: from straight, curly to coily, from damaged to colored.
Take the opportunity to discover a new head of hair with the power of authentic Brazilian hair care. Explore the full collection below and find your perfect regimen.
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Braé Wanna Be Blond Oxidizing Emulsion: Unlock Your Perfect Blonde – Available in 10, 20, 30, 40 Volumes
BraéOriginal price 171.00 NISOriginal price 171.00 NIS - Original price 171.00 NISOriginal price 171.00 NISCurrent price 142.00 NIS142.00 NIS - 142.00 NISCurrent price 142.00 NISUnleash the full potential of your hair lightening and coloring services with the Braé Wanna Be Blond Oxidizing Emulsion. This professional-grade h...
View full detailsOriginal price 171.00 NISOriginal price 171.00 NIS - Original price 171.00 NISOriginal price 171.00 NISCurrent price 142.00 NIS142.00 NIS - 142.00 NISCurrent price 142.00 NISSave 17% -
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Inoar Cicatrifios Blonde Perfection Shampoo & Conditioner Set, 27.1 fl oz (800 ml) Each
INOAROriginal price 192.00 NISOriginal price 192.00 NIS - Original price 192.00 NISOriginal price 192.00 NISCurrent price 159.00 NIS159.00 NIS - 159.00 NISCurrent price 159.00 NISProduct Overview: The INOAR Cicatrifios Blonde Perfection Kit includes a shampoo and conditioner duo specially designed for blonde, grey, or highli...
View full detailsOriginal price 192.00 NISOriginal price 192.00 NIS - Original price 192.00 NISOriginal price 192.00 NISCurrent price 159.00 NIS159.00 NIS - 159.00 NISCurrent price 159.00 NISSave 17% -
Save 15%
Braé Bond Angel Plex Effect Treatment Kit for Bleaching and Coloring Protection & Transformations – 3x 100ml (Step 1, 2, 2)
BraéOriginal price 362.00 NISOriginal price 362.00 NIS - Original price 362.00 NISOriginal price 362.00 NISCurrent price 308.00 NIS308.00 NIS - 308.00 NISCurrent price 308.00 NISDare to achieve your most ambitious blonde dreams or any chemical transformation with unparalleled confidence and protection using the Braé Bond An...
View full detailsOriginal price 362.00 NISOriginal price 362.00 NIS - Original price 362.00 NISOriginal price 362.00 NISCurrent price 308.00 NIS308.00 NIS - 308.00 NISCurrent price 308.00 NISSave 15% -
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Salon Line Meu Liso Platinum Toning Mask - Pearl‑Platinum, Cool‑Tone Blonde Care – 300 g
Salon LineOriginal price 105.00 NISOriginal price 105.00 NIS - Original price 105.00 NISOriginal price 105.00 NISCurrent price 84.00 NIS84.00 NIS - 84.00 NISCurrent price 84.00 NISThe Salon Line Meu Liso Platinum Toning Mask is ideal for maintaining pearl‑platinum tones in natural, bleached, or light ...
View full detailsOriginal price 105.00 NISOriginal price 105.00 NIS - Original price 105.00 NISOriginal price 105.00 NISCurrent price 84.00 NIS84.00 NIS - 84.00 NISCurrent price 84.00 NISSave 20% -
Save 23%
Salon Line Meu Liso Silver Toning Mask - Blonde & Grey Neutralization, Hydration + Nourishment, 300 g (10.58 oz)
Salon LineOriginal price 92.00 NISOriginal price 92.00 NIS - Original price 92.00 NISOriginal price 92.00 NISCurrent price 71.00 NIS71.00 NIS - 71.00 NISCurrent price 71.00 NISThe Salon Line Meu Liso Silver Toning Mask neutralizes yellow tones in white, grey, platinum, and ash‑blonde hair—whether n...
View full detailsOriginal price 92.00 NISOriginal price 92.00 NIS - Original price 92.00 NISOriginal price 92.00 NISCurrent price 71.00 NIS71.00 NIS - 71.00 NISCurrent price 71.00 NISSave 23% -
Save 19%
Prohall Silver Gloss White Blonde Toning Mask – Ice White Nuances and Fiber Rejuvenation – 17.64 oz (500 g)
Prohall ProfessionalOriginal price 242.00 NISOriginal price 242.00 NIS - Original price 242.00 NISOriginal price 242.00 NISCurrent price 196.00 NIS196.00 NIS - 196.00 NISCurrent price 196.00 NISAchieve the purest, most crystalline blonde with the Prohall Silver Gloss Toning Mask. Designed for those seeking an "Ice White" or ultra-light...
View full detailsOriginal price 242.00 NISOriginal price 242.00 NIS - Original price 242.00 NISOriginal price 242.00 NISCurrent price 196.00 NIS196.00 NIS - 196.00 NISCurrent price 196.00 NISSave 19% -
Save up to 14%
Prohall Blend Repair Organic Hair Btx Treatment for Frizz Control and Fiber Reconstruction – 10.58 oz (300 g) or 35.27 oz (1 kg)
Prohall ProfessionalOriginal price 217.00 NIS - Original price 417.00 NISOriginal price 217.00 NIS - Original price 417.00 NISOriginal price 217.00 NIS167.00 NIS - 358.00 NIS167.00 NIS - 358.00 NISCurrent price 167.00 NISProhall Select Blond is a professional-grade anti-frizz treatment specifically engineered for blonde, highlighted, and color-treated hair. This ...
View full detailsOriginal price 217.00 NIS - Original price 417.00 NISOriginal price 217.00 NIS - Original price 417.00 NISOriginal price 217.00 NIS167.00 NIS - 358.00 NIS167.00 NIS - 358.00 NISCurrent price 167.00 NISSave up to 14% -
Save up to 11%
Prohall Select Blond Organic Toning & Anti-Frizz Smoothing Treatment for Blonde and Color-Treated Hair – 4.06 oz (120 ml) / 33.81 oz (1 L)
Prohall ProfessionalOriginal price 150.00 NIS - Original price 583.00 NISOriginal price 150.00 NIS - Original price 583.00 NISOriginal price 150.00 NIS117.00 NIS - 516.00 NIS117.00 NIS - 516.00 NISCurrent price 117.00 NISProhall Select Blond is a professional-grade anti-frizz treatment specifically engineered for blonde, highlighted, and color-treated hair. This ...
View full detailsOriginal price 150.00 NIS - Original price 583.00 NISOriginal price 150.00 NIS - Original price 583.00 NISOriginal price 150.00 NIS117.00 NIS - 516.00 NIS117.00 NIS - 516.00 NISCurrent price 117.00 NISSave up to 11% -
Save 16%
Let Me Be Black Blond Up Expert Toning Mask – Ash Platinum Effect & Intense Neutralization – 17.64 oz (500 g)
Let Me BeOriginal price 209.00 NISOriginal price 209.00 NIS - Original price 209.00 NISOriginal price 209.00 NISCurrent price 175.00 NIS175.00 NIS - 175.00 NISCurrent price 175.00 NISElevate your blonde to a new level of sophistication with the Let Me Be Black Blond Up Expert Toning Mask. Specially formulated for those who desir...
View full detailsOriginal price 209.00 NISOriginal price 209.00 NIS - Original price 209.00 NISOriginal price 209.00 NISCurrent price 175.00 NIS175.00 NIS - 175.00 NISCurrent price 175.00 NISSave 16% -
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Let Me Be Champagne Blond Expert Toning Mask – Pearly Effect & Anti-Yellow Hydration – 17.64 oz (500 g)
Let Me BeOriginal price 209.00 NISOriginal price 209.00 NIS - Original price 209.00 NISOriginal price 209.00 NISCurrent price 175.00 NIS175.00 NIS - 175.00 NISCurrent price 175.00 NISElevate your blonde to a new standard of elegance with the Let Me Be Champagne Blond Expert Toning Mask. This sophisticated formula was meticulousl...
View full detailsOriginal price 209.00 NISOriginal price 209.00 NIS - Original price 209.00 NISOriginal price 209.00 NISCurrent price 175.00 NIS175.00 NIS - 175.00 NISCurrent price 175.00 NISSave 16% -
Let Me Be Btx Blond Matiz Matifying Ultra Mask – Toning & Volume Reducing Hair Mask – 35.2 oz (1kg) / 8.8 oz (250g)
Let Me BeOriginal price 94.00 NIS - Original price 165.00 NISOriginal price94.00 NIS - 165.00 NIS94.00 NIS - 165.00 NISCurrent price 94.00 NISAchieve the ultimate platinum standard with the Let Me Be Btx Blond Matiz Ultra Mask. This sophisticated, high-performance treatment is specificall...
View full detailsOriginal price 94.00 NIS - Original price 165.00 NISOriginal price94.00 NIS - 165.00 NIS94.00 NIS - 165.00 NISCurrent price 94.00 NIS -
Save up to 13%
Let Me Be Protein Smoothing Blond Single Step – Toning Keratin for Blonde & Gray Hair – 33.8 oz (1000 g) / 16.9 oz (500 g)
Let Me BeOriginal price 263.00 NIS - Original price 462.00 NISOriginal price 263.00 NIS - Original price 462.00 NISOriginal price 263.00 NIS221.00 NIS - 404.00 NIS221.00 NIS - 404.00 NISCurrent price 221.00 NISElevate your blonde to a new standard of excellence with the Let Me Be Protein Smoothing Blond Single Step. This sophisticated, high-performance fo...
View full detailsOriginal price 263.00 NIS - Original price 462.00 NISOriginal price 263.00 NIS - Original price 462.00 NISOriginal price 263.00 NIS221.00 NIS - 404.00 NIS221.00 NIS - 404.00 NISCurrent price 221.00 NISSave up to 13% -
Save 12%
Amend Expertize Specialist Blonde Toning "Matizador" Mask for Radiant Platinum Hair, 10.58 oz (300 g)
AmendOriginal price 105.00 NISOriginal price 105.00 NIS - Original price 105.00 NISOriginal price 105.00 NISCurrent price 92.00 NIS92.00 NIS - 92.00 NISCurrent price 92.00 NISCrafted for those who cherish their blonde, the Amend Specialist Blonde Toning Mask is a premium solution to maintain vibrant, salon-fresh hair...
View full detailsOriginal price 105.00 NISOriginal price 105.00 NIS - Original price 105.00 NISOriginal price 105.00 NISCurrent price 92.00 NIS92.00 NIS - 92.00 NISCurrent price 92.00 NISSave 12% -
Love Potion Love Tox Blond Toning Hair Botox 1kg – Brazilian Keratin Treatment with Toning Effect for Blond and Lightened Hair, 35.27 oz (1 kg)
Love PotionOriginal price 258.00 NIS - Original price 258.00 NISOriginal price 258.00 NIS267.00 NIS267.00 NIS - 267.00 NISCurrent price 267.00 NISTransform your blond hair with the specialized care of Love Tox Blond by Love Potion — a powerful molecular mass restorer developed to act directl...
View full detailsOriginal price 258.00 NIS - Original price 258.00 NISOriginal price 258.00 NIS267.00 NIS267.00 NIS - 267.00 NISCurrent price 267.00 NIS -
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Skafe Natutrat BTX Blond Thermal Hair Realignment Treatment – 7.41 oz (210g) – Formaldehyde-Free Smoothing with Anti-Yellowing Toning Effect for Blonde & Highlighted Hair
SkafeOriginal price 138.00 NISOriginal price 138.00 NIS - Original price 138.00 NISOriginal price 138.00 NISCurrent price 113.00 NIS113.00 NIS - 113.00 NISCurrent price 113.00 NISAchieve naturally smooth, radiant blonde hair in a single, elegant step with Skafe Natutrat BTX Blond. This specialized formaldehyde-free thermal ...
View full detailsOriginal price 138.00 NISOriginal price 138.00 NIS - Original price 138.00 NISOriginal price 138.00 NISCurrent price 113.00 NIS113.00 NIS - 113.00 NISCurrent price 113.00 NISSave 18% -
Save 21%
Portier Ciclos Violet Blonde‑Enhancing Reconstruction Mask – Anti‑Yellow Neutralization, Hydration, and Cuticle Repair – Available in 8.45 oz / 250g and 35.2 oz / 1kg
PortierOriginal price 175.00 NISOriginal price 175.00 NIS - Original price 375.00 NISOriginal price 175.00 NISCurrent price 142.00 NIS142.00 NIS - 296.00 NISCurrent price 142.00 NISThe Portier Ciclos Violet Mask is a premium blonde‑care reconstruction treatment designed to neutralize unwanted yellow tones and restore...
View full detailsOriginal price 175.00 NISOriginal price 175.00 NIS - Original price 375.00 NISOriginal price 175.00 NISCurrent price 142.00 NIS142.00 NIS - 296.00 NISCurrent price 142.00 NISSave 21% -
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Portier Unique Matiz Professional Blonde‑Care Smoothing System – One‑Step Matizing, Fiber Revitalization, and Cuticle Restoration (Progressive Formula) 33.8 oz / 1L
PortierOriginal price 666.00 NISOriginal price 666.00 NIS - Original price 666.00 NISOriginal price 666.00 NISCurrent price 562.00 NIS562.00 NIS - 562.00 NISCurrent price 562.00 NISThe Portier Unique Matiz 1L Professional System was created exclusively for blonde hair, delivering a sophisticated combination of smoothing...
View full detailsOriginal price 666.00 NISOriginal price 666.00 NIS - Original price 666.00 NISOriginal price 666.00 NISCurrent price 562.00 NIS562.00 NIS - 562.00 NISCurrent price 562.00 NISSave 16% -
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Plancton Professional BTX Orghanic Blond Revitalizing Mask for Blonde Hair - Choose Your Size, Home Care to Professional Use
Plancton ProfessionalOriginal price 105.00 NISOriginal price 105.00 NIS - Original price 313.00 NISOriginal price 105.00 NISCurrent price 84.00 NIS84.00 NIS - 267.00 NISCurrent price 84.00 NISUnlock radiant vitality for your blonde locks with Plancton Professional BTX Orghanic Blond, a formaldehyde-free revitalizing mask engineered for ...
View full detailsOriginal price 105.00 NISOriginal price 105.00 NIS - Original price 313.00 NISOriginal price 105.00 NISCurrent price 84.00 NIS84.00 NIS - 267.00 NISCurrent price 84.00 NISSave 15% -
Save 23%
Salon Line Meu Liso Blond Toning Mask - Professional Blonde Tone Maintenance and Intense Hydration
Salon LineOriginal price 92.00 NISOriginal price 92.00 NIS - Original price 92.00 NISOriginal price 92.00 NISCurrent price 71.00 NIS71.00 NIS - 71.00 NISCurrent price 71.00 NISThe Salon Line Meu Liso Blond Toning Mask is ideal for natural or bleached blonde hair that needs to neutralize yellow and o...
View full detailsOriginal price 92.00 NISOriginal price 92.00 NIS - Original price 92.00 NISOriginal price 92.00 NISCurrent price 71.00 NIS71.00 NIS - 71.00 NISCurrent price 71.00 NISSave 23% -
Save up to 22%
Salon Line #todecacho Blond Toning Hydration Mask - Blonde Tone Care, Frizz Control & Softness, 300 g (10.58 oz) & 500 g (17.6 oz)
Salon LineOriginal price 96.00 NIS - Original price 134.00 NISOriginal price 96.00 NIS - Original price 134.00 NISOriginal price 96.00 NIS75.00 NIS - 113.00 NIS75.00 NIS - 113.00 NISCurrent price 75.00 NISThe Salon Line #todecacho Blond Toning Hydration Mask maintains blonde tones while delivering deep hydration for waves, curls,...
View full detailsOriginal price 96.00 NIS - Original price 134.00 NISOriginal price 96.00 NIS - Original price 134.00 NISOriginal price 96.00 NIS75.00 NIS - 113.00 NIS75.00 NIS - 113.00 NISCurrent price 75.00 NISSave up to 22% -
Save 19%
Prohall Brown Gloss Caramel Illuminated Brunette Mask – Vibrant Brown Tones and Antioxidant Shine – 17.64 oz (500 g)
Prohall ProfessionalOriginal price 242.00 NISOriginal price 242.00 NIS - Original price 242.00 NISOriginal price 242.00 NISCurrent price 196.00 NIS196.00 NIS - 196.00 NISCurrent price 196.00 NISRevitalize your brunette locks with the Prohall Brown Gloss Toning Mask, the ultimate treatment for the trending "Morena Iluminada" look. Speci...
View full detailsOriginal price 242.00 NISOriginal price 242.00 NIS - Original price 242.00 NISOriginal price 242.00 NISCurrent price 196.00 NIS196.00 NIS - 196.00 NISCurrent price 196.00 NISSave 19% -
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Prohall Black Gloss Platinum Grey Toning Mask – Cool Ash Tones and Intensive Repair – 17.64 oz (500 g)
Prohall ProfessionalOriginal price 242.00 NISOriginal price 242.00 NIS - Original price 242.00 NISOriginal price 242.00 NISCurrent price 196.00 NIS196.00 NIS - 196.00 NISCurrent price 196.00 NISElevate your blonde to a bold, modern dimension with the Prohall Black Gloss Toning Mask. Specifically formulated to achieve high-impact platin...
View full detailsOriginal price 242.00 NISOriginal price 242.00 NIS - Original price 242.00 NISOriginal price 242.00 NISCurrent price 196.00 NIS196.00 NIS - 196.00 NISCurrent price 196.00 NISSave 19% -
Save 19%
Prohall Blond Gloss Pearlescent Blonde Toning Mask – Yellow Neutralizer and Radiant Shine – 17.64 oz (500 g)
Prohall ProfessionalOriginal price 242.00 NISOriginal price 242.00 NIS - Original price 242.00 NISOriginal price 242.00 NISCurrent price 196.00 NIS196.00 NIS - 196.00 NISCurrent price 196.00 NISAchieve the ultimate luminous finish with the Prohall Blond Gloss Toning Mask, a professional-grade treatment designed to transform dull, yello...
View full detailsOriginal price 242.00 NISOriginal price 242.00 NIS - Original price 242.00 NISOriginal price 242.00 NISCurrent price 196.00 NIS196.00 NIS - 196.00 NISCurrent price 196.00 NISSave 19% -
Save up to 22%
Richée Soul Blond BTX Toning Mass Replenisher – Thermoactivated Anti‑Frizz Treatment For Blondes, Silver Hair & All Hair Types – 300g / 1kg
Richée ProfessionalOriginal price 100.00 NIS - Original price 288.00 NISOriginal price 100.00 NIS - Original price 288.00 NISOriginal price 100.00 NIS88.00 NIS - 225.00 NIS88.00 NIS - 225.00 NISCurrent price 88.00 NISThe Richée Soul Blond BTX Toning Mass Replenisher is a professional thermoactivated repair treatment formulated to restore strength, soft...
View full detailsOriginal price 100.00 NIS - Original price 288.00 NISOriginal price 100.00 NIS - Original price 288.00 NISOriginal price 100.00 NIS88.00 NIS - 225.00 NIS88.00 NIS - 225.00 NISCurrent price 88.00 NISSave up to 22% -
Save 18%
Cadiveu Professional Buriti Mechas Dust-Free Bleaching Powder for Cool Blonde Lift 17.64 oz (500 g)
CadiveuOriginal price 188.00 NISOriginal price 188.00 NIS - Original price 188.00 NISOriginal price 188.00 NISCurrent price 154.00 NIS154.00 NIS - 154.00 NISCurrent price 154.00 NISDesigned for high-performance salon lightening with refined control, Cadiveu Professional Buriti Mechas is a dust-free bleaching powder created f...
View full detailsOriginal price 188.00 NISOriginal price 188.00 NIS - Original price 188.00 NISOriginal price 188.00 NISCurrent price 154.00 NIS154.00 NIS - 154.00 NISCurrent price 154.00 NISSave 18% -
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Giovanna Baby Summer Brightening Hair Mist: Luminous Hair Lightening & Hydrating Spray - 4.73 fl oz (140ml)
Giovanna BabyOriginal price 96.00 NISOriginal price 96.00 NIS - Original price 96.00 NISOriginal price 96.00 NISCurrent price 84.00 NIS84.00 NIS - 84.00 NISCurrent price 84.00 NISDiscover the secret to effortlessly luminous hair with Giovanna Baby Summer Brightening Hair Mist, a remarkable hair lightening and hydrating mist ...
View full detailsOriginal price 96.00 NISOriginal price 96.00 NIS - Original price 96.00 NISOriginal price 96.00 NISCurrent price 84.00 NIS84.00 NIS - 84.00 NISCurrent price 84.00 NISSave 13% -
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Inoar Speed Blond Kit Duo: Violet Toning Shampoo & Conditioner for Blonde & Gray Hair - 2 x 8.45 fl oz (2 x 250ml)
INOAROriginal price 134.00 NISOriginal price 134.00 NIS - Original price 134.00 NISOriginal price 134.00 NISCurrent price 104.00 NIS104.00 NIS - 104.00 NISCurrent price 104.00 NISElevate your blonde and gray hair care regimen with the Inoar Speed Blond Kit Duo, a meticulously crafted system designed to neutralize unwanted ye...
View full detailsOriginal price 134.00 NISOriginal price 134.00 NIS - Original price 134.00 NISOriginal price 134.00 NISCurrent price 104.00 NIS104.00 NIS - 104.00 NISCurrent price 104.00 NISSave 22% -
Save 18%
Amend Expertize Specialist Matizador Blonde Toning Hair Care Kit: Shampoo, Conditioner & Mask for Anti-Brass Platinum Hair
AmendOriginal price 325.00 NISOriginal price 325.00 NIS - Original price 325.00 NISOriginal price 325.00 NISCurrent price 267.00 NIS267.00 NIS - 267.00 NISCurrent price 267.00 NISEmbrace the ultimate regimen for your blonde with the Amend Specialist Blonde Toning Hair Care Kit. This comprehensive three-step system, cheri...
View full detailsOriginal price 325.00 NISOriginal price 325.00 NIS - Original price 325.00 NISOriginal price 325.00 NISCurrent price 267.00 NIS267.00 NIS - 267.00 NISCurrent price 267.00 NISSave 18%
