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Smoothing & Straightening (Keratin & Progressive)
Professional keratin smoothing, progressive brushes and thermal-alignment treatments used in Brazilian salons — including formaldehyde-free options. Tame frizz, reduce volume and deliver long-lasting shine and manageability. Available in salon 1L sizes and multi-packs for busy studios.
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Agilise Cosméticos Unika Ojon Brazilian Thermal Realignment Cream – Formaldehyde-Free Salon Smoothing Formula – 8.45 oz (250 g)
Agilise CosméticosOriginal price LE 4,335.00Original price LE 4,335.00 - Original price LE 4,335.00Original price LE 4,335.00Current price LE 3,511.00LE 3,511.00 - LE 3,511.00Current price LE 3,511.00Unlock the secret to flawlessly smooth, radiant hair with the Unika Ojon Thermal Realignment Cream by Agilise Cosméticos, now available in a versa...
View full detailsOriginal price LE 4,335.00Original price LE 4,335.00 - Original price LE 4,335.00Original price LE 4,335.00Current price LE 3,511.00LE 3,511.00 - LE 3,511.00Current price LE 3,511.00Save 19% -
Save 16%
Agilise Cosméticos Unika Ojon Hair Straightening Cream – Formaldehyde-Free Brazilian Smoothing Formula – 33.81 fl oz (1000 ml)
Agilise CosméticosOriginal price LE 9,986.00Original price LE 9,986.00 - Original price LE 9,986.00Original price LE 9,986.00Current price LE 8,339.00LE 8,339.00 - LE 8,339.00Current price LE 8,339.00Experience the pinnacle of professional Brazilian hair care with the Unika Ojon Hair Straightening Cream by Agilise Cosméticos. This advanced, for...
View full detailsOriginal price LE 9,986.00Original price LE 9,986.00 - Original price LE 9,986.00Original price LE 9,986.00Current price LE 8,339.00LE 8,339.00 - LE 8,339.00Current price LE 8,339.00Save 16% -
Save 16%
Eaê Cosméticos Ativo LissEver White – Formaldehyde-Free Intelligent Smoothing Treatment – 16.90 oz (500ml)
Eaê CosméticosOriginal price LE 6,639.00Original price LE 6,639.00 - Original price LE 6,639.00Original price LE 6,639.00Current price LE 5,596.00LE 5,596.00 - LE 5,596.00Current price LE 5,596.00Experience the pinnacle of professional hair realignment with Ativo LissEver White by Eaê Cosméticos. This advanced, formaldehyde-free formula is...
View full detailsOriginal price LE 6,639.00Original price LE 6,639.00 - Original price LE 6,639.00Original price LE 6,639.00Current price LE 5,596.00LE 5,596.00 - LE 5,596.00Current price LE 5,596.00Save 16% -
Save up to 14%
Borabella Perfeitox Bio Definitive System – Absolute Frizz Control & Intense Gloss with the Power of 12 Nutritive Oils – 10.58 oz / 35.27 oz (300 g / 1 kg)
BorabellaOriginal price LE 2,469.00 - Original price LE 5,487.00Original price LE 2,469.00 - Original price LE 5,487.00Original price LE 2,469.00LE 2,085.00 - LE 4,718.00LE 2,085.00 - LE 4,718.00Current price LE 2,085.00The Borabella Perfeitox Bio Definitive System is a complete professional hair treatment designed for absolute frizz control, deep nour...
View full detailsOriginal price LE 2,469.00 - Original price LE 5,487.00Original price LE 2,469.00 - Original price LE 5,487.00Original price LE 2,469.00LE 2,085.00 - LE 4,718.00LE 2,085.00 - LE 4,718.00Current price LE 2,085.00Save up to 14% -
Save 12%
Love Potion Grape Potion Improved Formula – Brazilian Formaldehyde-Free Grape Keratin Straightening Treatment with Grape Seed Oil, Vitamin Complex & B-Complex for Intense Shine and Cuticle Sealing, 33.81 fl oz (1 L)
Love PotionOriginal price LE 7,682.00Original price LE 7,682.00 - Original price LE 7,682.00Original price LE 7,682.00Current price LE 6,748.00LE 6,748.00 - LE 6,748.00Current price LE 6,748.00Experience the renewed power of the Love Potion Grape Potion Improved Formula — a professional-grade, formaldehyde-free keratin straightening treat...
View full detailsOriginal price LE 7,682.00Original price LE 7,682.00 - Original price LE 7,682.00Original price LE 7,682.00Current price LE 6,748.00LE 6,748.00 - LE 6,748.00Current price LE 6,748.00Save 12% -
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Love Potion Semi Definitiva Marshmallow Kit – Brazilian Deep Cleansing Shampoo & Mirror Gloss Treatment for Smooth, Frizz-Free Hair
Love PotionOriginal price LE 9,327.00Original price LE 9,327.00 - Original price LE 9,327.00Original price LE 9,327.00Current price LE 7,791.00LE 7,791.00 - LE 7,791.00Current price LE 7,791.00Elevate your hair transformation ritual with the Love Potion Semi Definitiva Marshmallow Kit — a professional two-step system designed to deep-clea...
View full detailsOriginal price LE 9,327.00Original price LE 9,327.00 - Original price LE 9,327.00Original price LE 9,327.00Current price LE 7,791.00LE 7,791.00 - LE 7,791.00Current price LE 7,791.00Save 16% -
Save 15%
Groove Professional Bio-Tox Orgânico 17.64 oz (500 g) – Formaldehyde-Free Organic Hair Reconstruction Treatment
Groove ProfessionalOriginal price LE 3,018.00Original price LE 3,018.00 - Original price LE 3,018.00Original price LE 3,018.00Current price LE 2,579.00LE 2,579.00 - LE 2,579.00Current price LE 2,579.00Groove Professional presents the Bio-Tox Orgânico — an ultra-moisturizing organic hair reconstruction treatment that restores even the most damag...
View full detailsOriginal price LE 3,018.00Original price LE 3,018.00 - Original price LE 3,018.00Original price LE 3,018.00Current price LE 2,579.00LE 2,579.00 - LE 2,579.00Current price LE 2,579.00Save 15% -
Save 14%
Groove Professional Bioplastia Orgânica 33.81 oz (1 L) – Formaldehyde-Free Organic Hair Straightening Treatment
Groove ProfessionalOriginal price LE 8,779.00Original price LE 8,779.00 - Original price LE 8,779.00Original price LE 8,779.00Current price LE 7,516.00LE 7,516.00 - LE 7,516.00Current price LE 7,516.00Born in Sao Paulo and trusted by salons across more than six countries, Groove Professional Bioplastia Orgânica is a new standard in formaldehyde-...
View full detailsOriginal price LE 8,779.00Original price LE 8,779.00 - Original price LE 8,779.00Original price LE 8,779.00Current price LE 7,516.00LE 7,516.00 - LE 7,516.00Current price LE 7,516.00Save 14% -
Save 18%
Ana Paula Carvalho Liso Lambido Supreme Capillary Realignment Smoothing Mask – 33.81 oz (1 L)
Ana Paula CarvalhoOriginal price LE 9,053.00Original price LE 9,053.00 - Original price LE 9,053.00Original price LE 9,053.00Current price LE 7,407.00LE 7,407.00 - LE 7,407.00Current price LE 7,407.00Experience the pinnacle of Brazilian professional hair care with the Liso Lambido Supreme Smoothing Mask by Ana Paula Carvalho. This high-performa...
View full detailsOriginal price LE 9,053.00Original price LE 9,053.00 - Original price LE 9,053.00Original price LE 9,053.00Current price LE 7,407.00LE 7,407.00 - LE 7,407.00Current price LE 7,407.00Save 18% -
Save 24%
Zap All Time Organic – Ultra‑Smooth Formaldehyde‑Free Brazilian Smoothing Mask (33.8 oz / 1L)
Zap CosméticosOriginal price LE 2,469.00Original price LE 2,469.00 - Original price LE 2,469.00Original price LE 2,469.00Current price LE 1,865.00LE 1,865.00 - LE 1,865.00Current price LE 1,865.00Smooth, nourish, and revive dry, fragile strands with the Zap All Time Organic, a Brazilian formaldehyde‑free smoothing mask designed for deepl...
View full detailsOriginal price LE 2,469.00Original price LE 2,469.00 - Original price LE 2,469.00Original price LE 2,469.00Current price LE 1,865.00LE 1,865.00 - LE 1,865.00Current price LE 1,865.00Save 24% -
Save 19%
Zap Me Leva Black Smoothing Mask – Shine, Softness, and Alignment, Brazilian Conditioning Formula (33.8 oz / 1L)
Zap CosméticosOriginal price LE 2,963.00Original price LE 2,963.00 - Original price LE 2,963.00Original price LE 2,963.00Current price LE 2,414.00LE 2,414.00 - LE 2,414.00Current price LE 2,414.00Refine your smoothing ritual with the Zap Me Leva Black Smoothing Mask, a Brazilian ultra-conditioning formula developed to help restore shine, s...
View full detailsOriginal price LE 2,963.00Original price LE 2,963.00 - Original price LE 2,963.00Original price LE 2,963.00Current price LE 2,414.00LE 2,414.00 - LE 2,414.00Current price LE 2,414.00Save 19% -
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Zap Me Leva Progressive Hair Treatment Kit – Ultra‑Smooth Brazilian Smoothing Duo – Detox Shampoo & Smoothing Mask (2 x 33.8 oz)
Zap CosméticosOriginal price LE 3,731.00Original price LE 3,731.00 - Original price LE 3,731.00Original price LE 3,731.00Current price LE 3,072.00LE 3,072.00 - LE 3,072.00Current price LE 3,072.00Experience the elevated Brazilian smoothing ritual trusted by professionals worldwide. The Zap Me Leva Progressive Hair Treatment Kit pairs a deep...
View full detailsOriginal price LE 3,731.00Original price LE 3,731.00 - Original price LE 3,731.00Original price LE 3,731.00Current price LE 3,072.00LE 3,072.00 - LE 3,072.00Current price LE 3,072.00Save 18% -
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Portier Unique Professional Organic Alignment – One‑Step Smoothing, High‑Definition Softness, and Fiber Revitalization (Progressive Formula)
PortierOriginal price LE 3,512.00Original price LE 3,512.00 - Original price LE 8,779.00Original price LE 3,512.00Current price LE 2,579.00LE 2,579.00 - LE 7,407.00Current price LE 2,579.00The Portier Unique Organic Alignment System delivers a sophisticated, one‑step smoothing experience specially developed for fine, sensitive, or...
View full detailsOriginal price LE 3,512.00Original price LE 3,512.00 - Original price LE 8,779.00Original price LE 3,512.00Current price LE 2,579.00LE 2,579.00 - LE 7,407.00Current price LE 2,579.00Save 16% -
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Portier Exclusive Professional Smoothing Kit – Deep Hydration, Frizz Management, and Sleek Finish (Shampoo + Mask) 16.9 oz / 500ml Each
PortierOriginal price LE 4,774.00Original price LE 4,774.00 - Original price LE 4,774.00Original price LE 4,774.00Current price LE 4,060.00LE 4,060.00 - LE 4,060.00Current price LE 4,060.00The Portier Exclusive 500ml Professional Smoothing Kit offers a balanced combination of volume, performance, and longevity for frequent users and...
View full detailsOriginal price LE 4,774.00Original price LE 4,774.00 - Original price LE 4,774.00Original price LE 4,774.00Current price LE 4,060.00LE 4,060.00 - LE 4,060.00Current price LE 4,060.00Save 15% -
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Portier Exclusive Progressive Hair Care Kit – Advanced Smoothing, Deep Hydration, and Fiber Reconstruction (Shampoo + Progressive Mask) 8.45 oz / 250ml Each
PortierOriginal price LE 2,744.00Original price LE 2,744.00 - Original price LE 2,744.00Original price LE 2,744.00Current price LE 2,249.00LE 2,249.00 - LE 2,249.00Current price LE 2,249.00The Portier Exclusive Progressive Hair Care Kit 250ml delivers a refined Brazilian hair‑smoothing ritual tailored for home use. This compact, trav...
View full detailsOriginal price LE 2,744.00Original price LE 2,744.00 - Original price LE 2,744.00Original price LE 2,744.00Current price LE 2,249.00LE 2,249.00 - LE 2,249.00Current price LE 2,249.00Save 18% -
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Let Me Be Semi-Definitive Single Step Hair Sealant – Formaldehyde-Free Smoothing & Thermal Protection – 33.8 oz (1000 g)
Let Me BeOriginal price LE 4,280.00Original price LE 4,280.00 - Original price LE 4,280.00Original price LE 4,280.00Current price LE 3,566.00LE 3,566.00 - LE 3,566.00Current price LE 3,566.00Elevate your hair care ritual with the Let Me Be Semi-Definitive Single Step Sealant, a sophisticated formula designed to deliver professional-grad...
View full detailsOriginal price LE 4,280.00Original price LE 4,280.00 - Original price LE 4,280.00Original price LE 4,280.00Current price LE 3,566.00LE 3,566.00 - LE 3,566.00Current price LE 3,566.00Save 17% -
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Hidraliso Duo Smoothing Set – Brazilian Smoothing Ritual for Shine, Softness, and Long‑lasting Frizz Control. Two Progressive Hair Smoothers 6.76 oz (200 ml each) + Mini Argan Oil 0.33 oz (10 ml)
HidralisoOriginal price LE 5,377.00Original price LE 5,377.00 - Original price LE 5,377.00Original price LE 5,377.00Current price LE 4,828.00LE 4,828.00 - LE 4,828.00Current price LE 4,828.00The Hidraliso Duo Smoothing Set combines two full-size units of the iconic Brazilian progressive shower smoother with a concentrated mini argan o...
View full detailsOriginal price LE 5,377.00Original price LE 5,377.00 - Original price LE 5,377.00Original price LE 5,377.00Current price LE 4,828.00LE 4,828.00 - LE 4,828.00Current price LE 4,828.00Save 10% -
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Hidraliso Progressive Hair Smoother + Mini Argan Oil - Brazilian Smoothing Duo for Shine, Softness, Alignment, And More Resilient Hair
HidralisoOriginal price LE 4,390.00Original price LE 4,390.00 - Original price LE 4,390.00Original price LE 4,390.00Current price LE 3,566.00LE 3,566.00 - LE 3,566.00Current price LE 3,566.00The Hidraliso Smoothing Shower Set brings together two essential Brazilian hair‑care formulas designed to support smoothness, shine, and daily man...
View full detailsOriginal price LE 4,390.00Original price LE 4,390.00 - Original price LE 4,390.00Original price LE 4,390.00Current price LE 3,566.00LE 3,566.00 - LE 3,566.00Current price LE 3,566.00Save 19% -
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Versatium Organic Progressive Smoothing Cream, Formaldehyde-Free Anti-Frizz Shine System 10.14 oz (300 ml)
VersatiumOriginal price LE 3,238.00Original price LE 3,238.00 - Original price LE 3,238.00Original price LE 3,238.00Current price LE 2,688.00LE 2,688.00 - LE 2,688.00Current price LE 2,688.00Versatium Organic Progressive is a Brazilian salon-grade smoothing cream designed for a refined, modern “glass hair” look—supporting straighter al...
View full detailsOriginal price LE 3,238.00Original price LE 3,238.00 - Original price LE 3,238.00Original price LE 3,238.00Current price LE 2,688.00LE 2,688.00 - LE 2,688.00Current price LE 2,688.00Save 17% -
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Cadiveu Professional Plástica dos Fios Shampoo & Conditioner Duo for Frizz Control + Shine 33.81 oz + 33.81 oz (1 L + 1 L)
CadiveuOriginal price LE 3,841.00Original price LE 3,841.00 - Original price LE 3,841.00Original price LE 3,841.00Current price LE 2,524.00LE 2,524.00 - LE 2,524.00Current price LE 2,524.00Maintain the polished, disciplined look of a professional salon treatment at home with the Cadiveu Professional Plástica dos Fios Shampoo and ...
View full detailsOriginal price LE 3,841.00Original price LE 3,841.00 - Original price LE 3,841.00Original price LE 3,841.00Current price LE 2,524.00LE 2,524.00 - LE 2,524.00Current price LE 2,524.00Save 34% -
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Coiffer Magia Lisa Liso Temporário Mask: 10x Longer Straight Effect, Anti-Frizz & Thermal Protection - 17.64 oz (500g)
CoifferOriginal price LE 3,238.00Original price LE 3,238.00 - Original price LE 3,238.00Original price LE 3,238.00Current price LE 2,359.00LE 2,359.00 - LE 2,359.00Current price LE 2,359.00Experience the ultimate "Magic Smooth" transformation with the Coiffer Magia Lisa Liso Temporario 500g. This professional-grade multi-benefit tre...
View full detailsOriginal price LE 3,238.00Original price LE 3,238.00 - Original price LE 3,238.00Original price LE 3,238.00Current price LE 2,359.00LE 2,359.00 - LE 2,359.00Current price LE 2,359.00Save 27% -
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Brazilian Straight, Smooth & Shine Hair Gift Basket - Frizz Control & Aligment, 5-Piece Kit
Gold SpellOriginal price LE 9,766.00Original price LE 9,766.00 - Original price LE 9,766.00Original price LE 9,766.00Current price LE 8,120.00LE 8,120.00 - LE 8,120.00Current price LE 8,120.00Unlock the secret to impeccably smooth, brilliantly shiny, and beautifully disciplined hair with the MKPBR Brazilian Smooth & Shine Hair Kit. T...
View full detailsOriginal price LE 9,766.00Original price LE 9,766.00 - Original price LE 9,766.00Original price LE 9,766.00Current price LE 8,120.00LE 8,120.00 - LE 8,120.00Current price LE 8,120.00Save 17%
