Premium Brazilian Beauty & Wellness. Ship Worldwide
New In Store
Check out the newly arrived products in the store
-
Save 0%
Save %
Love Potion Love Tox Blond Toning Hair Botox 1kg – Brazilian Keratin Treatment with Toning Effect for Blond and Lightened Hair, 35.27 oz (1 kg)
Love PotionNo reviewsOriginal price LE 3,688.00 - Original price LE 3,688.00Original price LE 3,688.00LE 3,807.00LE 3,807.00 - LE 3,807.00Current price LE 3,807.00Transform your blond hair with the specialized care of Love Tox Blond by Love Potion — a powerful molecular mass restorer developed to act directl...
View full detailsOriginal price LE 3,688.00 - Original price LE 3,688.00Original price LE 3,688.00LE 3,807.00LE 3,807.00 - LE 3,807.00Current price LE 3,807.00Save 0% Save % -
Save 18%
Save %
Skafe Natutrat BTX Blond Thermal Hair Realignment Treatment – 7.41 oz (210g) – Formaldehyde-Free Smoothing with Anti-Yellowing Toning Effect for Blonde & Highlighted Hair
SkafeNo reviewsOriginal price LE 1,963.00Original price LE 1,963.00 - Original price LE 1,963.00Original price LE 1,963.00Current price LE 1,606.00LE 1,606.00 - LE 1,606.00Current price LE 1,606.00Achieve naturally smooth, radiant blonde hair in a single, elegant step with Skafe Natutrat BTX Blond. This specialized formaldehyde-free thermal ...
View full detailsOriginal price LE 1,963.00Original price LE 1,963.00 - Original price LE 1,963.00Original price LE 1,963.00Current price LE 1,606.00LE 1,606.00 - LE 1,606.00Current price LE 1,606.00Save 18% Save % -
Save 21%
Save %
Portier Ciclos Violet Blonde‑Enhancing Reconstruction Mask – Anti‑Yellow Neutralization, Hydration, and Cuticle Repair – Available in 8.45 oz / 250g and 35.2 oz / 1kg
PortierNo reviewsOriginal price LE 2,499.00Original price LE 2,499.00 - Original price LE 5,354.00Original price LE 2,499.00Current price LE 2,022.00LE 2,022.00 - LE 4,223.00Current price LE 2,022.00The Portier Ciclos Violet Mask is a premium blonde‑care reconstruction treatment designed to neutralize unwanted yellow tones and restore...
View full detailsOriginal price LE 2,499.00Original price LE 2,499.00 - Original price LE 5,354.00Original price LE 2,499.00Current price LE 2,022.00LE 2,022.00 - LE 4,223.00Current price LE 2,022.00Save 21% Save % -
Save 16%
Save %
Portier Unique Matiz Professional Blonde‑Care Smoothing System – One‑Step Matizing, Fiber Revitalization, and Cuticle Restoration (Progressive Formula) 33.8 oz / 1L
PortierNo reviewsOriginal price LE 9,518.00Original price LE 9,518.00 - Original price LE 9,518.00Original price LE 9,518.00Current price LE 8,030.00LE 8,030.00 - LE 8,030.00Current price LE 8,030.00The Portier Unique Matiz 1L Professional System was created exclusively for blonde hair, delivering a sophisticated combination of smoothing...
View full detailsOriginal price LE 9,518.00Original price LE 9,518.00 - Original price LE 9,518.00Original price LE 9,518.00Current price LE 8,030.00LE 8,030.00 - LE 8,030.00Current price LE 8,030.00Save 16% Save % -
Save 73%
Save %
Plancton Professional BTX Orghanic Blond Revitalizing Mask for Blonde Hair - Choose Your Size, Home Care to Professional Use
Plancton ProfessionalNo reviewsOriginal price LE 3,569.00Original price LE 3,569.00 - Original price LE 3,569.00Original price LE 3,569.00Current price LE 952.00LE 952.00 - LE 2,796.00Current price LE 952.00Unlock radiant vitality for your blonde locks with Plancton Professional BTX Orghanic Blond, a formaldehyde-free revitalizing mask engineered for ...
View full detailsOriginal price LE 3,569.00Original price LE 3,569.00 - Original price LE 3,569.00Original price LE 3,569.00Current price LE 952.00LE 952.00 - LE 2,796.00Current price LE 952.00Save 73% Save % -
Save 20%
Save %
Salon Line Meu Liso Platinum Toning Mask - Pearl‑Platinum, Cool‑Tone Blonde Care – 300 g
Salon LineNo reviewsOriginal price LE 1,488.00Original price LE 1,488.00 - Original price LE 1,488.00Original price LE 1,488.00Current price LE 1,190.00LE 1,190.00 - LE 1,190.00Current price LE 1,190.00The Salon Line Meu Liso Platinum Toning Mask is ideal for maintaining pearl‑platinum tones in natural, bleached, or light ...
View full detailsOriginal price LE 1,488.00Original price LE 1,488.00 - Original price LE 1,488.00Original price LE 1,488.00Current price LE 1,190.00LE 1,190.00 - LE 1,190.00Current price LE 1,190.00Save 20% Save % -
Save 23%
Save %
Salon Line Meu Liso Silver Toning Mask - Blonde & Grey Neutralization, Hydration + Nourishment, 300 g (10.58 oz)
Salon LineNo reviewsOriginal price LE 1,309.00Original price LE 1,309.00 - Original price LE 1,309.00Original price LE 1,309.00Current price LE 1,011.00LE 1,011.00 - LE 1,011.00Current price LE 1,011.00The Salon Line Meu Liso Silver Toning Mask neutralizes yellow tones in white, grey, platinum, and ash‑blonde hair—whether n...
View full detailsOriginal price LE 1,309.00Original price LE 1,309.00 - Original price LE 1,309.00Original price LE 1,309.00Current price LE 1,011.00LE 1,011.00 - LE 1,011.00Current price LE 1,011.00Save 23% Save % -
Save 23%
Save %
Salon Line Meu Liso Blond Toning Mask - Professional Blonde Tone Maintenance and Intense Hydration
Salon LineNo reviewsOriginal price LE 1,309.00Original price LE 1,309.00 - Original price LE 1,309.00Original price LE 1,309.00Current price LE 1,011.00LE 1,011.00 - LE 1,011.00Current price LE 1,011.00The Salon Line Meu Liso Blond Toning Mask is ideal for natural or bleached blonde hair that needs to neutralize yellow and o...
View full detailsOriginal price LE 1,309.00Original price LE 1,309.00 - Original price LE 1,309.00Original price LE 1,309.00Current price LE 1,011.00LE 1,011.00 - LE 1,011.00Current price LE 1,011.00Save 23% Save % -
Save up to 22%
Save %
Salon Line #todecacho Blond Toning Hydration Mask - Blonde Tone Care, Frizz Control & Softness, 300 g (10.58 oz) & 500 g (17.6 oz)
Salon LineNo reviewsOriginal price LE 1,369.00 - Original price LE 1,904.00Original price LE 1,369.00 - Original price LE 1,904.00Original price LE 1,369.00LE 1,071.00 - LE 1,606.00LE 1,071.00 - LE 1,606.00Current price LE 1,071.00The Salon Line #todecacho Blond Toning Hydration Mask maintains blonde tones while delivering deep hydration for waves, curls,...
View full detailsOriginal price LE 1,369.00 - Original price LE 1,904.00Original price LE 1,369.00 - Original price LE 1,904.00Original price LE 1,369.00LE 1,071.00 - LE 1,606.00LE 1,071.00 - LE 1,606.00Current price LE 1,071.00Save up to 22% Save % -
Save 19%
Save %
Prohall Brown Gloss Caramel Illuminated Brunette Mask – Vibrant Brown Tones and Antioxidant Shine – 17.64 oz (500 g)
Prohall ProfessionalNo reviewsOriginal price LE 3,450.00Original price LE 3,450.00 - Original price LE 3,450.00Original price LE 3,450.00Current price LE 2,796.00LE 2,796.00 - LE 2,796.00Current price LE 2,796.00Revitalize your brunette locks with the Prohall Brown Gloss Toning Mask, the ultimate treatment for the trending "Morena Iluminada" look. Speci...
View full detailsOriginal price LE 3,450.00Original price LE 3,450.00 - Original price LE 3,450.00Original price LE 3,450.00Current price LE 2,796.00LE 2,796.00 - LE 2,796.00Current price LE 2,796.00Save 19% Save % -
Save 19%
Save %
Prohall Silver Gloss White Blonde Toning Mask – Ice White Nuances and Fiber Rejuvenation – 17.64 oz (500 g)
Prohall ProfessionalNo reviewsOriginal price LE 3,450.00Original price LE 3,450.00 - Original price LE 3,450.00Original price LE 3,450.00Current price LE 2,796.00LE 2,796.00 - LE 2,796.00Current price LE 2,796.00Achieve the purest, most crystalline blonde with the Prohall Silver Gloss Toning Mask. Designed for those seeking an "Ice White" or ultra-light...
View full detailsOriginal price LE 3,450.00Original price LE 3,450.00 - Original price LE 3,450.00Original price LE 3,450.00Current price LE 2,796.00LE 2,796.00 - LE 2,796.00Current price LE 2,796.00Save 19% Save % -
Save 19%
Save %
Prohall Black Gloss Platinum Grey Toning Mask – Cool Ash Tones and Intensive Repair – 17.64 oz (500 g)
Prohall ProfessionalNo reviewsOriginal price LE 3,450.00Original price LE 3,450.00 - Original price LE 3,450.00Original price LE 3,450.00Current price LE 2,796.00LE 2,796.00 - LE 2,796.00Current price LE 2,796.00Elevate your blonde to a bold, modern dimension with the Prohall Black Gloss Toning Mask. Specifically formulated to achieve high-impact platin...
View full detailsOriginal price LE 3,450.00Original price LE 3,450.00 - Original price LE 3,450.00Original price LE 3,450.00Current price LE 2,796.00LE 2,796.00 - LE 2,796.00Current price LE 2,796.00Save 19% Save % -
Save 19%
Save %
Prohall Blond Gloss Pearlescent Blonde Toning Mask – Yellow Neutralizer and Radiant Shine – 17.64 oz (500 g)
Prohall ProfessionalNo reviewsOriginal price LE 3,450.00Original price LE 3,450.00 - Original price LE 3,450.00Original price LE 3,450.00Current price LE 2,796.00LE 2,796.00 - LE 2,796.00Current price LE 2,796.00Achieve the ultimate luminous finish with the Prohall Blond Gloss Toning Mask, a professional-grade treatment designed to transform dull, yello...
View full detailsOriginal price LE 3,450.00Original price LE 3,450.00 - Original price LE 3,450.00Original price LE 3,450.00Current price LE 2,796.00LE 2,796.00 - LE 2,796.00Current price LE 2,796.00Save 19% Save % -
Save up to 14%
Save %
Prohall Blend Repair Organic Hair Btx Treatment for Frizz Control and Fiber Reconstruction – 10.58 oz (300 g) or 35.27 oz (1 kg)
Prohall ProfessionalNo reviewsOriginal price LE 3,094.00 - Original price LE 5,949.00Original price LE 3,094.00 - Original price LE 5,949.00Original price LE 3,094.00LE 2,379.00 - LE 5,115.00LE 2,379.00 - LE 5,115.00Current price LE 2,379.00Prohall Select Blond is a professional-grade anti-frizz treatment specifically engineered for blonde, highlighted, and color-treated hair. This ...
View full detailsOriginal price LE 3,094.00 - Original price LE 5,949.00Original price LE 3,094.00 - Original price LE 5,949.00Original price LE 3,094.00LE 2,379.00 - LE 5,115.00LE 2,379.00 - LE 5,115.00Current price LE 2,379.00Save up to 14% Save % -
Save up to 11%
Save %
Prohall Select Blond Organic Toning & Anti-Frizz Smoothing Treatment for Blonde and Color-Treated Hair – 4.06 oz (120 ml) / 33.81 oz (1 L)
Prohall ProfessionalNo reviewsOriginal price LE 2,142.00 - Original price LE 8,328.00Original price LE 2,142.00 - Original price LE 8,328.00Original price LE 2,142.00LE 1,665.00 - LE 7,376.00LE 1,665.00 - LE 7,376.00Current price LE 1,665.00Prohall Select Blond is a professional-grade anti-frizz treatment specifically engineered for blonde, highlighted, and color-treated hair. This ...
View full detailsOriginal price LE 2,142.00 - Original price LE 8,328.00Original price LE 2,142.00 - Original price LE 8,328.00Original price LE 2,142.00LE 1,665.00 - LE 7,376.00LE 1,665.00 - LE 7,376.00Current price LE 1,665.00Save up to 11% Save % -
Save 16%
Save %
Let Me Be Black Blond Up Expert Toning Mask – Ash Platinum Effect & Intense Neutralization – 17.64 oz (500 g)
Let Me BeNo reviewsOriginal price LE 2,975.00Original price LE 2,975.00 - Original price LE 2,975.00Original price LE 2,975.00Current price LE 2,498.00LE 2,498.00 - LE 2,498.00Current price LE 2,498.00Elevate your blonde to a new level of sophistication with the Let Me Be Black Blond Up Expert Toning Mask. Specially formulated for those who desir...
View full detailsOriginal price LE 2,975.00Original price LE 2,975.00 - Original price LE 2,975.00Original price LE 2,975.00Current price LE 2,498.00LE 2,498.00 - LE 2,498.00Current price LE 2,498.00Save 16% Save % -
Save 16%
Save %
Let Me Be Champagne Blond Expert Toning Mask – Pearly Effect & Anti-Yellow Hydration – 17.64 oz (500 g)
Let Me BeNo reviewsOriginal price LE 2,975.00Original price LE 2,975.00 - Original price LE 2,975.00Original price LE 2,975.00Current price LE 2,498.00LE 2,498.00 - LE 2,498.00Current price LE 2,498.00Elevate your blonde to a new standard of elegance with the Let Me Be Champagne Blond Expert Toning Mask. This sophisticated formula was meticulousl...
View full detailsOriginal price LE 2,975.00Original price LE 2,975.00 - Original price LE 2,975.00Original price LE 2,975.00Current price LE 2,498.00LE 2,498.00 - LE 2,498.00Current price LE 2,498.00Save 16% Save % -
Save up to 15%
Save %
Let Me Be Btx Blond Matiz Matifying Ultra Mask – Toning & Volume Reducing Hair Mask – 35.2 oz (1kg) / 8.8 oz (250g)
Let Me BeNo reviewsOriginal price LE 1,666.00 - Original price LE 3,569.00Original price LE 1,666.00 - Original price LE 3,569.00Original price LE 1,666.00LE 1,428.00 - LE 3,034.00LE 1,428.00 - LE 3,034.00Current price LE 1,428.00Achieve the ultimate platinum standard with the Let Me Be Btx Blond Matiz Ultra Mask. This sophisticated, high-performance treatment is specificall...
View full detailsOriginal price LE 1,666.00 - Original price LE 3,569.00Original price LE 1,666.00 - Original price LE 3,569.00Original price LE 1,666.00LE 1,428.00 - LE 3,034.00LE 1,428.00 - LE 3,034.00Current price LE 1,428.00Save up to 15% Save % -
Save up to 13%
Save %
Let Me Be Protein Smoothing Blond Single Step – Toning Keratin for Blonde & Gray Hair – 33.8 oz (1000 g) / 16.9 oz (500 g)
Let Me BeNo reviewsOriginal price LE 3,748.00 - Original price LE 6,603.00Original price LE 3,748.00 - Original price LE 6,603.00Original price LE 3,748.00LE 3,152.00 - LE 5,770.00LE 3,152.00 - LE 5,770.00Current price LE 3,152.00Elevate your blonde to a new standard of excellence with the Let Me Be Protein Smoothing Blond Single Step. This sophisticated, high-performance fo...
View full detailsOriginal price LE 3,748.00 - Original price LE 6,603.00Original price LE 3,748.00 - Original price LE 6,603.00Original price LE 3,748.00LE 3,152.00 - LE 5,770.00LE 3,152.00 - LE 5,770.00Current price LE 3,152.00Save up to 13% Save % -
Save up to 14%
Save %
Felps Professional Macadamia Ultimate Blonde Hair Smoothing Treatment – Blonde Toning, Fiber Restoration & Alignment – 10.14 oz (300 ml) or 33.8 oz (1 L)
Felps ProfessionalNo reviewsOriginal price LE 1,904.00 - Original price LE 4,759.00Original price LE 1,904.00 - Original price LE 4,759.00Original price LE 1,904.00LE 1,546.00 - LE 4,104.00LE 1,546.00 - LE 4,104.00Current price LE 1,546.00Elevate your blonde care routine with Felps Professional Macadamia Ultimate Blonde, a sophisticated thermal sealing treatment specifically engineer...
View full detailsOriginal price LE 1,904.00 - Original price LE 4,759.00Original price LE 1,904.00 - Original price LE 4,759.00Original price LE 1,904.00LE 1,546.00 - LE 4,104.00LE 1,546.00 - LE 4,104.00Current price LE 1,546.00Save up to 14% Save % -
Save up to 22%
Save %
Richée Soul Blond BTX Toning Mass Replenisher – Thermoactivated Anti‑Frizz Treatment For Blondes, Silver Hair & All Hair Types – 300g / 1kg
Richée ProfessionalNo reviewsOriginal price LE 1,428.00 - Original price LE 4,105.00Original price LE 1,428.00 - Original price LE 4,105.00Original price LE 1,428.00LE 1,249.00 - LE 3,212.00LE 1,249.00 - LE 3,212.00Current price LE 1,249.00The Richée Soul Blond BTX Toning Mass Replenisher is a professional thermoactivated repair treatment formulated to restore strength, soft...
View full detailsOriginal price LE 1,428.00 - Original price LE 4,105.00Original price LE 1,428.00 - Original price LE 4,105.00Original price LE 1,428.00LE 1,249.00 - LE 3,212.00LE 1,249.00 - LE 3,212.00Current price LE 1,249.00Save up to 22% Save % -
Save 18%
Save %
Cadiveu Professional Buriti Mechas Dust-Free Bleaching Powder for Cool Blonde Lift 17.64 oz (500 g)
CadiveuNo reviewsOriginal price LE 2,677.00Original price LE 2,677.00 - Original price LE 2,677.00Original price LE 2,677.00Current price LE 2,201.00LE 2,201.00 - LE 2,201.00Current price LE 2,201.00Designed for high-performance salon lightening with refined control, Cadiveu Professional Buriti Mechas is a dust-free bleaching powder created f...
View full detailsOriginal price LE 2,677.00Original price LE 2,677.00 - Original price LE 2,677.00Original price LE 2,677.00Current price LE 2,201.00LE 2,201.00 - LE 2,201.00Current price LE 2,201.00Save 18% Save % -
Save 15%
Save %
Braé Bond Angel Plex Effect Treatment Kit for Bleaching and Coloring Protection & Transformations – 3x 100ml (Step 1, 2, 2)
BraéNo reviewsOriginal price LE 5,175.00Original price LE 5,175.00 - Original price LE 5,175.00Original price LE 5,175.00Current price LE 4,402.00LE 4,402.00 - LE 4,402.00Current price LE 4,402.00Dare to achieve your most ambitious blonde dreams or any chemical transformation with unparalleled confidence and protection using the Braé Bond An...
View full detailsOriginal price LE 5,175.00Original price LE 5,175.00 - Original price LE 5,175.00Original price LE 5,175.00Current price LE 4,402.00LE 4,402.00 - LE 4,402.00Current price LE 4,402.00Save 15% Save % -
Save 17%
Save %
Braé Wanna Be Blond Oxidizing Emulsion: Unlock Your Perfect Blonde – Available in 10, 20, 30, 40 Volumes
BraéNo reviewsOriginal price LE 2,439.00Original price LE 2,439.00 - Original price LE 2,439.00Original price LE 2,439.00Current price LE 2,022.00LE 2,022.00 - LE 2,022.00Current price LE 2,022.00Unleash the full potential of your hair lightening and coloring services with the Braé Wanna Be Blond Oxidizing Emulsion. This professional-grade h...
View full detailsOriginal price LE 2,439.00Original price LE 2,439.00 - Original price LE 2,439.00Original price LE 2,439.00Current price LE 2,022.00LE 2,022.00 - LE 2,022.00Current price LE 2,022.00Save 17% Save % -
Save 13%
Save %
Giovanna Baby Summer Brightening Hair Mist: Luminous Hair Lightening & Hydrating Spray - 4.73 fl oz (140ml)
Giovanna BabyNo reviewsOriginal price LE 1,369.00Original price LE 1,369.00 - Original price LE 1,369.00Original price LE 1,369.00Current price LE 1,190.00LE 1,190.00 - LE 1,190.00Current price LE 1,190.00Discover the secret to effortlessly luminous hair with Giovanna Baby Summer Brightening Hair Mist, a remarkable hair lightening and hydrating mist ...
View full detailsOriginal price LE 1,369.00Original price LE 1,369.00 - Original price LE 1,369.00Original price LE 1,369.00Current price LE 1,190.00LE 1,190.00 - LE 1,190.00Current price LE 1,190.00Save 13% Save % -
Save 22%
Save %
Inoar Speed Blond Kit Duo: Violet Toning Shampoo & Conditioner for Blonde & Gray Hair - 2 x 8.45 fl oz (2 x 250ml)
INOARNo reviewsOriginal price LE 1,904.00Original price LE 1,904.00 - Original price LE 1,904.00Original price LE 1,904.00Current price LE 1,487.00LE 1,487.00 - LE 1,487.00Current price LE 1,487.00Elevate your blonde and gray hair care regimen with the Inoar Speed Blond Kit Duo, a meticulously crafted system designed to neutralize unwanted ye...
View full detailsOriginal price LE 1,904.00Original price LE 1,904.00 - Original price LE 1,904.00Original price LE 1,904.00Current price LE 1,487.00LE 1,487.00 - LE 1,487.00Current price LE 1,487.00Save 22% Save % -
Save 18%
Save %
Amend Expertize Specialist Matizador Blonde Toning Hair Care Kit: Shampoo, Conditioner & Mask for Anti-Brass Platinum Hair
AmendNo reviewsOriginal price LE 4,640.00Original price LE 4,640.00 - Original price LE 4,640.00Original price LE 4,640.00Current price LE 3,807.00LE 3,807.00 - LE 3,807.00Current price LE 3,807.00Embrace the ultimate regimen for your blonde with the Amend Specialist Blonde Toning Hair Care Kit. This comprehensive three-step system, cheri...
View full detailsOriginal price LE 4,640.00Original price LE 4,640.00 - Original price LE 4,640.00Original price LE 4,640.00Current price LE 3,807.00LE 3,807.00 - LE 3,807.00Current price LE 3,807.00Save 18% Save % -
Save 12%
Save %
Amend Expertize Specialist Blonde Toning "Matizador" Mask for Radiant Platinum Hair, 10.58 oz (300 g)
AmendNo reviewsOriginal price LE 1,488.00Original price LE 1,488.00 - Original price LE 1,488.00Original price LE 1,488.00Current price LE 1,309.00LE 1,309.00 - LE 1,309.00Current price LE 1,309.00Crafted for those who cherish their blonde, the Amend Specialist Blonde Toning Mask is a premium solution to maintain vibrant, salon-fresh hair...
View full detailsOriginal price LE 1,488.00Original price LE 1,488.00 - Original price LE 1,488.00Original price LE 1,488.00Current price LE 1,309.00LE 1,309.00 - LE 1,309.00Current price LE 1,309.00Save 12% Save % -
Save 17%
Save %
Inoar Cicatrifios Blonde Perfection Shampoo & Conditioner Set, 27.1 fl oz (800 ml) Each
INOARNo reviewsOriginal price LE 2,737.00Original price LE 2,737.00 - Original price LE 2,737.00Original price LE 2,737.00Current price LE 2,260.00LE 2,260.00 - LE 2,260.00Current price LE 2,260.00Product Overview: The INOAR Cicatrifios Blonde Perfection Kit includes a shampoo and conditioner duo specially designed for blonde, grey, or highli...
View full detailsOriginal price LE 2,737.00Original price LE 2,737.00 - Original price LE 2,737.00Original price LE 2,737.00Current price LE 2,260.00LE 2,260.00 - LE 2,260.00Current price LE 2,260.00Save 17% Save %