New In Store

Designed for high-performance salon lightening with refined control, Cadiveu Professional Buriti Mechas is a dust-free bleaching powder created f...

Bring a polished, salon-smooth finish to everyday hair with Cadiveu Essentials Açaí Oil—a lightweight leave-in hair treatment oil designed to supp...

Dear readers, there are choices that reveal more than they conceal. Even behind a mask, a fragrance always delivers who you are. The Paixão & ...

Fortify weak, brittle hair and support healthier-looking growth with DaBelle SOS Crescimento Oil in Cream, a multifunctional treatment made fo...

Support a healthier scalp environment and stronger-looking hair with the DaBelle Tônico Fortificante SOS Crescimento. Designed for weak, britt...

Build stronger-looking hair from wash day onward with the DaBelle SOS Crescimento Shampoo + Conditioner Kit. Designed for hair that feels weak...

Support stronger-looking hair and reduce breakage with the DaBelle Máscara SOS Crescimento, a deep-treatment mask created for weak, fragile, an...

Restore luminosity and vitality to dull, lifeless hair with the DaBelle Máscara Explosão de Brilho, a deep-treatment mask designed to revive sh...

Wake up dull, lifeless hair with DaBelle Óleo em Creme Explosão de Brilho, a multifunctional oil-in-cream designed to revitalize strands from r...

Bring dull, lifeless hair back to glow with the DaBelle Explosão de Brilho Shampoo + Conditioner Kit. This Brazilian shine-boosting duo removes ...

When hair feels rough, porous, and severely damaged, the DaBelle Máscara Resgata Fios is the deep-treatment step that brings the “shock of softn...

Rescue and rebuild damaged, porous hair with the DaBelle Resgata Fios Shampoo & Conditioner Kit. This duo is specifically formulated to gent...

For hair that feels extremely damaged, porous, or weakened by heat and chemical processes, DaBelle Tratamento Obrigatório Resgata Fios is a high-...

For hair that feels extremely damaged, porous, or weakened by chemical processes and heat, DaBelle Queratina Líquida Resgata Fios delivers a high...

Rescue and rebuild damaged, porous, and weakened hair with DaBelle Óleo em Creme Resgata Fios (Rescue Strands). This advanced reconstruction oil-...

The Borabella NeutraQuimic is an indispensable professional solution designed to be the final, critical step in any chemical hair transforma...

Deliver a refined, high-gloss, salon-sleek finish with a complete professional routine built for performance and versatility. The Borabella P...

The Borabella SOS Extreme is a professional-grade, fast-acting hair reconstructor designed to rescue hair that has reached its most critical s...

Borabella Brush is a lightweight, multifunctional finishing fluid created to elevate the blow-dry experience—whether in a professional salon o...

Borabella Bóratx 19 Amino is a salon-level hair botox mask created to refine the hair’s texture with a disciplined, luminous finish—while suppo...

Elevate your haircare routine with the ultimate salon secret for a complete hair schedule in a single step. The Borabella Pra Tudo Mask is an in...

Borabella Perfecta Bio Definitive is positioned as Borabella’s most advanced professional solution for refined hair alignment and long-wear disc...

Experience the pinnacle of hair alignment and luminosity with the Borabella Selagem 3D Brilho Gloss Sealant. This innovative professional treatm...

For salons and experienced professionals, consistent results start with a complete protocol. The Borabella Não Chore Mais Professional Smoothing ...

The first step makes all the difference. Borabella Não Chore Mais Anti-Residue Clarifying Shampoo (Step 1) is a professional prep cleanser designe...

Borabella Não Chore Mais Alisamento is professional smoothing treatment, a go-to choice for salons and trained users who want a polished, Brazilia...

Elevate your daily sensory experience with the Skelt Body Splash Collection, a curated range of lightweight fragrance mists designed to provide ...

Awaken your skin’s natural radiance with the Skelt Urban Beat Body Cream, a sophisticated moisturizer designed to harmonize high-performance ski...

Energize your daily skincare ritual with the Skelt Unexpected Day Body Cream, a high-performance moisturizer designed to support skin that feels...

Skelt Biphasic Self-Tanning Water is designed for those who want the bronzed look they love—now elevated with a refined, body-splash-inspired fr...

Crown your curls with the royal treatment they deserve. The Coiffer Kit Rei e Rainha dos Crespos e Cacheados is a professional 3-step system meti...

Rescue brittle and weakened hair with the Coiffer Kit Manga Rosa e Bourbon, a professional-grade 3-step system designed to stop breakage in its t...

Revitalize your curls from root to tip with Coiffer Mascara Nutruindo Meus Caracois Com Frutas Da Feirinha 500g, a professional-grade mask design...

Give your curls the targeted care they need with Mascara Vitaminando E Restruturando Meus Caracois 500g, a professional-style treatment created t...

When hair feels elastic, “rubbery,” or breaks easily after bleaching, color, or smoothing services, rebuilding the fiber from the inside becomes e...

Elevate your self-tanning experience with the Skelt Dark Self-Tanning Water, a premium formula designed for those who seek a deeper, more define...

Skelt Dark Self-Tanning Mousse is made for anyone who wants a deeper, more defined bronzed look—without sacrificing control. Although it deliver...

Skelt Self-Tanning Water represents a revolutionary approach to sunless tanning, blending high-performance bronzing agents with premium skincare....

Skelt Amalfi Sunset Body Cream is a sophisticated body moisturizer that blends a memorable fragrance with skin-supporting ingredients for a compl...

Meet the Skelt Self-Tanning Mousse (Medium), a Brazilian beauty essential created for an effortlessly polished bronzed look—whether you’re tannin...

Skelt Body Illuminator is a refined Brazilian body makeup designed to deliver an instant, golden glow with a naturally bronzed look—ideal for even...

Define, shape, and activate your natural texture with DaBelle Creme de Pentear Cachos da Onda, a curl-modeling leave-in created for dry curly, co...

Bring curls back to life with the DaBelle Máscara Capilar Cachos da Onda, a deep treatment designed for curly, coily, and wavy hair that feels dr...

Give curls and waves the nutrition they crave with DaBelle Óleo em Creme Cachos da Onda, a multifunctional oil-in-cream designed for dry, curly h...

Achieve powerful, long-lasting curl definition with the DaBelle Gelatina Modeladora Cachos da Onda. This versatile styling gel is your secret wea...

Embrace the power of your natural texture with the DaBelle Cachos da Onda Shampoo & Conditioner Kit. Specifically formulated for curly, wavy,...

Build a refined, lightweight foundation for your Brazilian hair schedule with the DaBelle Meu Cronograma Perfeito Shampoo + Conditioner Kit. This...

Embrace the ultimate Brazilian hair wellness ritual with the DaBelle Meu Cronograma Perfeito (My Perfect Schedule) Kit. This curated three-mask s...