Braé hair care, premium formulas from Miami roots and São Paulo craftsmanship.
Founded in 2015, Braé blends international beauty standards with Brazilian refinement across more than 100 products, from professional treatments to home-care essentials and signature hair perfumes. The lineup covers repair, hydration, color care, anti-frizz, shine, and thermal protection for a complete routine.
Braé was founded in 2015 with Miami roots and a São Paulo headquarters, built on international beauty standards refined with Brazilian passion. The collection spans professional treatments, shampoos, masks, finishing products, and signature hair perfumes, developed with input from international professionals for salon-grade, consistent-use performance.
A complete Braé routine follows four steps: cleanse with a shampoo suited to your goal (repair, hydration, color care, volume, or anti-frizz); treat with a mask focused on mid-lengths to ends; protect with a leave-in, spray, or thermal protector before styling; and finish with an oil or serum for shine, optionally layered with a hair perfume. Formula themes across the range include repair-focused treatments, hydration and softness support, color-care and toning options, anti-frizz smoothing, oils and serums for shine, thermal protection, and sensorial hair perfumes.
Results vary by hair type, prior condition, and how consistently the routine is used.
For cosmetic use only. Always follow label directions. Discontinue use if irritation occurs. Results vary by hair type and routine.
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Every product is 100% authentic, sourced directly from official Brazilian brands.
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Coils and kinky textures thrive with moisture, slip, and a refined finish that still feels natural. BRAÉ Go Curly Crespos Leave-In Conditioner is...
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Created for the unique needs of coily and kinky textures, the BRAÉ Go Curly Crespos Kit offers a refined, salon-level routine that cleanses gently...
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A refined curl routine doesn’t end after wash day. The BRAÉ Go Curly Cachos e Crespos Day After is a leave-in conditioning spray created to refres...
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When curls and waves need more than everyday conditioning, this is the elevated step that brings the routine back into balance. BRAÉ Go Curly Cach...
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Experience the sensation of weightless hydration and perfect smoothness with the Braé Divine Serum Plume Sensation. This ultra-light hair oil is th...
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