GE Beauty

GE Beauty is the Brazilian haircare brand created by Camila Coutinho — and the only line in Brazil built entirely around customization. Instead of one formula for everyone, you build your own ritual: start with a base product and add boosters depending on what your hair needs that wash.

The line is seven products that work together. Three bases — a gentle low-poo shampoo, a conditioning mask and a leave-in — plus four boosters for hydration, definition, strengthening and antioxidant care. A few drops of a booster mixed into your shampoo or mask is enough to change what each wash does for you.

Every formula is vegan, cruelty-free and dermatologically tested, with no sulfates, parabens, silicones or dyes. Clean ingredients, made in Brazil, formulated for real hair and real routines.

At MKPBR you get 100% authentic GE Beauty shipped directly from Brazil to your door, with duties and taxes already included (DDP).

Are GE Beauty products vegan and cruelty-free? Yes. Every GE Beauty formula is vegan, cruelty-free and dermatologically tested, with no sulfates, parabens, silicones or dyes.

How do GE Beauty boosters work? You add a few drops of a booster — hydration, definition, strengthening or antioxidant — to your shampoo, mask or leave-in to customize each wash to what your hair needs.