New In Store

Experience transformative hair recovery with the Prohall PRO.R Intensive Reconstruction Kit, a dual-ampoule system engineered to revitalize dama...

Elevate your self-care ritual with the Prohall Premium Hair Schedule Kit, a sophisticated three-step system designed to provide a complete molec...

Prohall Select Blond is a professional-grade anti-frizz treatment specifically engineered for blonde, highlighted, and color-treated hair. This ...

Prohall Select Blond is a professional-grade anti-frizz treatment specifically engineered for blonde, highlighted, and color-treated hair. This ...

Prohall Burix One is a professional anti-frizz thermal treatment that combines the power of organic tannic acid with Amazon-sourced botanicals to...

Restore strength, softness, and visible shine in one elegant step with Let Me Be Cauter One. Developed for fragile, dry, and porous hair, this adva...

Elevate your hair care ritual with the Let Me Be Semi-Definitive Single Step Sealant, a sophisticated formula designed to deliver professional-grad...

Elevate your blonde to a new level of sophistication with the Let Me Be Black Blond Up Expert Toning Mask. Specially formulated for those who desir...

Elevate your blonde to a new standard of elegance with the Let Me Be Champagne Blond Expert Toning Mask. This sophisticated formula was meticulousl...

Achieve the ultimate platinum standard with the Let Me Be Btx Blond Matiz Ultra Mask. This sophisticated, high-performance treatment is specificall...

Elevate your blonde to a new standard of excellence with the Let Me Be Protein Smoothing Blond Single Step. This sophisticated, high-performance fo...

Unlock the secret to flawlessly aligned hair with the Let Me Be Supreme Keratin Smoothing Kit. This advanced thermal realignment system is engineer...

Elevate your hair care ritual with the Let Me Be Supreme Keratin Step 2 Mask, a sophisticated smoothing treatment designed for those who seek the p...

Experience a revolutionary approach to hair restoration with the Let Me Be Pro Repair Ultra Mask. This sophisticated "Organic Btx" treatment is met...

Experience the pinnacle of Brazilian hair technology with the Let Me Be Protein Smoothing Single Step treatment. This sophisticated, high-performan...

Elevate your blonde care routine with Felps Professional Macadamia Ultimate Blonde, a sophisticated thermal sealing treatment specifically engineer...

The Richée Soul Blond BTX Toning Mass Replenisher is a professional thermoactivated repair treatment formulated to restore strength, soft...

The Richée Clinic Repair System Revitalizing Conditioning Treatment is a high‑performance mask created for weak, dull, frizzy, or chemical...

The Richée Clinic Repair System Reconstructive Fluid is an advanced treatment designed to restore strength, softness, hydration, and shine ...

The Richée Clinic Repair System Professional Shampoo & Conditioner Kit offers a complete revitalizing treatment for damaged, chemically ...

The Richée Bioplástica Professional Shampoo & Conditioner Kit delivers a complete daily hair‑care system designed to purify, hydrate, str...

Richée Bioplástica Bio Mass Replenishing Hair Mask is a deeply restorative Brazilian treatment developed for all hair types, especially those...

The Richée Bioplástica Dual‑Step Discipline Kit is a professional Brazilian hair‑care system designed to deeply purify, discipline, and enhanc...

Richée Bioplástica Clarifying Shampoo is a professional deep‑purifying formula designed to thoroughly cleanse the hair without causing dryness ...

Richée Bioplástica Hair Texturizing Cream is a Brazilian salon‑grade formula created to deliver disciplined, smooth, and naturally radiant hair....

Richée Cacau Organic X Hair Renewal Booster is a luxurious deep‑care mask inspired by Brazil’s rich cacao heritage. Designed for all hair types, ...

Richée Professional Nano BTX Repair Hair Mask is a deep‑care hair mask inspired by the refinement of Brazilian salon rituals. Designed for all hai...

The Hidraliso Duo Smoothing Set combines two full-size units of the iconic Brazilian progressive shower smoother with a concentrated mini argan o...

When hair reaches a breaking point, Felps Professional SOS Reconstruction Treatment Mask delivers the intensive, targeted repair needed to restore ...

Created for salons, international resellers, and elevated homecare routines, this Versatium complete kit brings together three essentials to suppo...

Bring the signature Brazilian “escova” look into a streamlined smoothing routine with this Versatium duo. Designed for salons, international resel...

Built for high-volume routines, the 1 L salon backbar size of Versatium Organic Progressive supports consistent professional smoothing services wi...

Versatium Organic Progressive is a Brazilian salon-grade smoothing cream designed for a refined, modern “glass hair” look—supporting straighter al...

Designed for the polished results clients expect from Brazilian salons, Felps Professional Quiabo XBTX Antifrizz Volume-Reducing Mask is a smoothin...

Experience the sleek, glossy finish that defines Brazilian salon culture with Felps Professional Okra Antifrizz Mask. Powered by Lisselini technolo...

Introduce a smoother, more refined finish to your service menu with Felps Professional XBTX Omega Zero Organic—a Brazilian salon staple created for...

Elevate your smoothing service with Felps Professional Omega Zero Nanoplastia Sensitive, a Brazilian salon essential created to refine texture, red...

Meet Felps Professional Omega Zero Resistance Nanoplastia, a Brazilian salon-grade smoothing service designed to refine texture, reduce volume, and...

The Borabella CauterGloss is a professional-grade cuticle sealer and gloss treatment designed to deliver immediate, visible transformation ...

Elevate salon-grade smoothness with Cadiveu Professional Plástica dos Fios—a Brazilian-inspired thermal sealing routine created to help align t...

The Borabella NeutraQuimic is an indispensable professional solution designed to be the final, critical step in any chemical hair transforma...

Deliver a refined, high-gloss, salon-sleek finish with a complete professional routine built for performance and versatility. The Borabella P...

The Borabella SOS Extreme is a professional-grade, fast-acting hair reconstructor designed to rescue hair that has reached its most critical s...

Borabella Brush is a lightweight, multifunctional finishing fluid created to elevate the blow-dry experience—whether in a professional salon o...

Borabella Bóratx 19 Amino is a salon-level hair botox mask created to refine the hair’s texture with a disciplined, luminous finish—while suppo...

Elevate your haircare routine with the ultimate salon secret for a complete hair schedule in a single step. The Borabella Pra Tudo Mask is an in...