New In Store

Elevate your blonde care routine with Felps Professional Macadamia Ultimate Blonde, a sophisticated thermal sealing treatment specifically engineer...

The Richée Soul Blond BTX Toning Mass Replenisher is a professional thermoactivated repair treatment formulated to restore strength, soft...

The Richée Clinic Repair System Revitalizing Conditioning Treatment is a high‑performance mask created for weak, dull, frizzy, or chemical...

The Richée Clinic Repair System Reconstructive Fluid is an advanced treatment designed to restore strength, softness, hydration, and shine ...

The Richée Clinic Repair System Professional Shampoo & Conditioner Kit offers a complete revitalizing treatment for damaged, chemically ...

The Richée Bioplástica Professional Shampoo & Conditioner Kit delivers a complete daily hair‑care system designed to purify, hydrate, str...

Richée Bioplástica Bio Mass Replenishing Hair Mask is a deeply restorative Brazilian treatment developed for all hair types, especially those...

The Richée Bioplástica Dual‑Step Discipline Kit is a professional Brazilian hair‑care system designed to deeply purify, discipline, and enhanc...

Richée Bioplástica Clarifying Shampoo is a professional deep‑purifying formula designed to thoroughly cleanse the hair without causing dryness ...

Richée Bioplástica Hair Texturizing Cream is a Brazilian salon‑grade formula created to deliver disciplined, smooth, and naturally radiant hair....

Richée Cacau Organic X Hair Renewal Booster is a luxurious deep‑care mask inspired by Brazil’s rich cacao heritage. Designed for all hair types, ...

Richée Professional Nano BTX Repair Hair Mask is a deep‑care hair mask inspired by the refinement of Brazilian salon rituals. Designed for all hai...

The Hidraliso Duo Smoothing Set combines two full-size units of the iconic Brazilian progressive shower smoother with a concentrated mini argan o...

When hair reaches a breaking point, Felps Professional SOS Reconstruction Treatment Mask delivers the intensive, targeted repair needed to restore ...

Created for salons, international resellers, and elevated homecare routines, this Versatium complete kit brings together three essentials to suppo...

Bring the signature Brazilian “escova” look into a streamlined smoothing routine with this Versatium duo. Designed for salons, international resel...

Built for high-volume routines, the 1 L salon backbar size of Versatium Organic Progressive supports consistent professional smoothing services wi...

Versatium Organic Progressive is a Brazilian salon-grade smoothing cream designed for a refined, modern “glass hair” look—supporting straighter al...

Designed for the polished results clients expect from Brazilian salons, Felps Professional Quiabo XBTX Antifrizz Volume-Reducing Mask is a smoothin...

Experience the sleek, glossy finish that defines Brazilian salon culture with Felps Professional Okra Antifrizz Mask. Powered by Lisselini technolo...

Introduce a smoother, more refined finish to your service menu with Felps Professional XBTX Omega Zero Organic—a Brazilian salon staple created for...

Elevate your smoothing service with Felps Professional Omega Zero Nanoplastia Sensitive, a Brazilian salon essential created to refine texture, red...

Meet Felps Professional Omega Zero Resistance Nanoplastia, a Brazilian salon-grade smoothing service designed to refine texture, reduce volume, and...

The Borabella CauterGloss is a professional-grade cuticle sealer and gloss treatment designed to deliver immediate, visible transformation ...

Elevate salon-grade smoothness with Cadiveu Professional Plástica dos Fios—a Brazilian-inspired thermal sealing routine created to help align t...

The Borabella NeutraQuimic is an indispensable professional solution designed to be the final, critical step in any chemical hair transforma...

Deliver a refined, high-gloss, salon-sleek finish with a complete professional routine built for performance and versatility. The Borabella P...

The Borabella SOS Extreme is a professional-grade, fast-acting hair reconstructor designed to rescue hair that has reached its most critical s...

Borabella Brush is a lightweight, multifunctional finishing fluid created to elevate the blow-dry experience—whether in a professional salon o...

Borabella Bóratx 19 Amino is a salon-level hair botox mask created to refine the hair’s texture with a disciplined, luminous finish—while suppo...

Elevate your haircare routine with the ultimate salon secret for a complete hair schedule in a single step. The Borabella Pra Tudo Mask is an in...

Borabella Perfecta Bio Definitive is positioned as Borabella’s most advanced professional solution for refined hair alignment and long-wear disc...

Experience the pinnacle of hair alignment and luminosity with the Borabella Selagem 3D Brilho Gloss Sealant. This innovative professional treatm...

For salons and experienced professionals, consistent results start with a complete protocol. The Borabella Não Chore Mais Professional Smoothing ...

When hair feels elastic, “rubbery,” or breaks easily after bleaching, color, or smoothing services, rebuilding the fiber from the inside becomes e...

Discover the next generation of Brazilian hair hydration with the DaBelle Máscara Líquida Lamelar Cereja Mania. This high-performance liquid treat...

Experience the ultimate hair transformation and safeguard your strands with the Gold Spell Co. Alisei & Fioterapia Miraculous Recovery Kit. ...

Master the art of the perfect smooth with the Gold Spell Co. Alisei & Fioterapia Essential Alignment Kit. This powerhouse 4-piece set is des...

Discover the transformative sophistication of Lola From Rio Vintage Girls Creme Alisante, a revolutionary formaldehyde-free hair smoothing system...

Revive compromised hair with the Widi Care Phyto Keratin Reconstruction Mask. This "Keratin Charge" treatment is a high-performance solution for s...

Transform your hair care routine into a professional botanical ritual with the Widi Care Sete Óleos Complete Nourishing Kit. This powerful trio is...

Immerse your hair in the ultimate botanical feast with the Widi Care Sete Óleos Intensive Nourishing Mask. This luxurious treatment is a masterful ...

Unlock the secret to flawlessly disciplined hair with the Widi Care Acidificando A Juba. This advanced pH-balancing treatment is the definitive sol...

Elevate your hair care ritual with the Widi Care Juba Butter Oil Nutrition Mask, a sophisticated treatment designed to breathe life back into the m...

Experience an immediate transformation for porous and damaged hair with the Widi Care Juba Butter Oil Anti-Porosity Mask. This intensive treatment ...

A structured, three-week ritual designed specifically for colored hair. The BRAÉ Super Hydration Ampoules Kit combines three concentrated ampoules—...

Reset your hair’s health in minutes with the Arvensis Professional Hair Acidifier (300ml)—a targeted acidifying treatment designed to reba...