New In Store

Created for salons, international resellers, and elevated homecare routines, this Versatium complete kit brings together three essentials to suppo...

Support stronger-looking hair and reduce breakage with the DaBelle Máscara SOS Crescimento, a deep-treatment mask created for weak, fragile, an...

Restore luminosity and vitality to dull, lifeless hair with the DaBelle Máscara Explosão de Brilho, a deep-treatment mask designed to revive sh...

When hair feels rough, porous, and severely damaged, the DaBelle Máscara Resgata Fios is the deep-treatment step that brings the “shock of softn...

The Borabella NeutraQuimic is an indispensable professional solution designed to be the final, critical step in any chemical hair transforma...

Deliver a refined, high-gloss, salon-sleek finish with a complete professional routine built for performance and versatility. The Borabella P...

The Borabella SOS Extreme is a professional-grade, fast-acting hair reconstructor designed to rescue hair that has reached its most critical s...

Borabella Bóratx 19 Amino is a salon-level hair botox mask created to refine the hair’s texture with a disciplined, luminous finish—while suppo...

Crown your curls with the royal treatment they deserve. The Coiffer Kit Rei e Rainha dos Crespos e Cacheados is a professional 3-step system meti...

Rescue brittle and weakened hair with the Coiffer Kit Manga Rosa e Bourbon, a professional-grade 3-step system designed to stop breakage in its t...

Revitalize your curls from root to tip with Coiffer Mascara Nutruindo Meus Caracois Com Frutas Da Feirinha 500g, a professional-grade mask design...

Give your curls the targeted care they need with Mascara Vitaminando E Restruturando Meus Caracois 500g, a professional-style treatment created t...

When hair feels elastic, “rubbery,” or breaks easily after bleaching, color, or smoothing services, rebuilding the fiber from the inside becomes e...

Bring curls back to life with the DaBelle Máscara Capilar Cachos da Onda, a deep treatment designed for curly, coily, and wavy hair that feels dr...

Embrace the ultimate Brazilian hair wellness ritual with the DaBelle Meu Cronograma Perfeito (My Perfect Schedule) Kit. This curated three-mask s...

Designed for the hydration stage of a modern Brazilian hair ritual, the DaBelle Máscara de Hidratação Cereja Mania delivers a concentrated, creamy...

Discover the next generation of Brazilian hair hydration with the DaBelle Máscara Líquida Lamelar Cereja Mania. This high-performance liquid treat...

Designed for dry, dull, or rough-feeling hair, the DaBelle Abacate Nutritivo Hydration + Nutrition Kit is a complete Brazilian-style routine that l...

Brazilian hair rituals are built around nourishing masks that feel indulgent yet effective—and DaBelle Máscara Abacate Nutritivo brings that tradit...

Rebuild strength with elegance using the Super Cacheada Tratamento Super Reconstrutor, a concentrated reconstructive treatment mask designed to sup...

Refine your curl care with the Super Cacheada Tratamento Super Acidificante, a periodic pH-balancing treatment mask created to help regulate and su...

Discover the intelligence of Brazilian curl care with the Super Cacheada Máscara Super Inteligente, a high-performance treatment mask powered by na...

Elevate your curl care with the Super Cacheada Trio de Tratamento, a sophisticated Brazilian treatment trio designed to address the core needs of t...

Experience the ultimate hair transformation and safeguard your strands with the Gold Spell Co. Alisei & Fioterapia Miraculous Recovery Kit. ...

Master the art of the perfect smooth with the Gold Spell Co. Alisei & Fioterapia Essential Alignment Kit. This powerhouse 4-piece set is des...

Experience the full potential of Brazilian hair care with the Lola From Rio Liso, Leve and Solto Anti-Frizz Kit. This curated set includes the sh...

For straight hair that looks refined, feels soft, and moves naturally, the right mask makes all the difference. Lola From Rio Liso, Leve and Solt...

Elevate your hair care routine with the Arvensis Professional Hair Schedule Kit, a comprehensive solution designed to restore vitality a...

Discover the transformative sophistication of Lola From Rio Vintage Girls Creme Alisante, a revolutionary formaldehyde-free hair smoothing system...

Revive compromised hair with the Widi Care Phyto Keratin Reconstruction Mask. This "Keratin Charge" treatment is a high-performance solution for s...

Transform your hair care routine into a professional botanical ritual with the Widi Care Sete Óleos Complete Nourishing Kit. This powerful trio is...

Immerse your hair in the ultimate botanical feast with the Widi Care Sete Óleos Intensive Nourishing Mask. This luxurious treatment is a masterful ...

Unlock the secret to flawlessly disciplined hair with the Widi Care Acidificando A Juba. This advanced pH-balancing treatment is the definitive sol...

Elevate your hair care ritual with the Widi Care Juba Butter Oil Nutrition Mask, a sophisticated treatment designed to breathe life back into the m...

Experience an immediate transformation for porous and damaged hair with the Widi Care Juba Butter Oil Anti-Porosity Mask. This intensive treatment ...

Experience professional salon results at home with Gold Spell Co. Máscara Poderosa Laranja Power! This isn't just a mask—it's an intensive rep...

Get the best of both worlds with Arvensis Cachos Naturais 2-in-1 Light Hair Mask (300g)—a versatile formula that treats and finishes at the ...

Bring your hair back to a healthier equilibrium with the Amend Essencial Acidifying pH Balance Mask, a refined Brazilian treatment created fo...

Nourish and smooth heat-styled hair with the Amend Expertise Marula Fabulous Nutrition Hair Mask, a premium Brazilian treatment created to help...

Color-treated hair needs more than moisture—it needs protection that keeps the shade looking fresh. BRAÉ Soul Color Hair Treatment Mask is an inte...

Build a smarter weekly routine with two treatments designed to target different hair needs. The BRAÉ Stages Nutrition + Hydration Hair Treatment...

When hair looks dull, feels fragile, or loses softness easily, a true treatment step makes all the difference. BRAÉ Essential Hydration & Rep...

Humidity and dryness can quickly disrupt a smooth, glossy finish—especially on hair that feels rough or looks frizz-prone. BRAÉ Divine Deep Cosmet...

For hair that looks dull, feels dry, or loses softness easily, hydration is the difference between “clean” and truly polished. The BRAÉ Stages Hydr...

When curls and waves need more than everyday conditioning, this is the elevated step that brings the routine back into balance. BRAÉ Go Curly Cach...

Bring salon-scale performance into your weekly routine with the Novex Recharge Mass Replacement Hydration Mask, now in a 35.27 oz (1,000 g) profes...

Embark on a journey to revitalized hair with the Eudora Siàge Cica Therapy Capillary Mask, an intensive treatment meticulously crafted to provide i...

Transform your hair with the Eudora Siàge Hair-Plastia Capillary Mask, an intensive treatment designed to perform a true "hair plastia" on rough, p...