Retrô Cosméticos Alô, É Vera! Aloe Vera Rebuilding Hair Mask – Deep Hydration, Repair & Anti-Frizz – 10.6 oz (300 g)
- Deeply hydrates dry, thirsty lengths in a few minutes.
- Helps improve the look and feel of porous, over-processed hair.
- Helps smooth the cuticle for a frizz-free, glossy finish.
- Restores softness and movement to hair that feels lifeless.
People with dry, dull, frizzy, colour-processed or heat-styled hair who want a weekly deep-conditioning ritual. Works on all hair types, from fine to coarse.
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- Made in Brazil by Retro Cosmeticos, part of Grupo Felps, and regularized with ANVISA.
- Built around babosa (aloe vera), a household haircare plant in Brazil.
- Generous 10.6 oz (300 g) jar, enough for long or thick hair.
- The brand carries PETA's Global Animal Test Policy approval.
Cleanse, towel off excess water without drying completely, then apply the mask section by section along the full length. Leave on for 3 to 10 minutes and rinse completely. Blow-dry or flat-iron for an even smoother finish.
- Thick, buttery cream in a 10.6 oz (300 g) screw-top jar.
- Label is printed in Portuguese and English; use once or twice a week.
Cetearyl alcohol, cetyl alcohol and the conditioning quats build the thick cream that clings to the hair while it sits. Aloe vera, panthenol and hydrolyzed keratin work on the fibre surface to improve softness and the appearance of damage, while shea butter, coconut oil and mineral oil seal that in with emollience. Citric acid keeps the pH low so the cuticle lies flat and the finish looks glossy rather than fluffy.
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Learn moreMeet the Retrô Cosméticos Alô, É Vera! Aloe Vera Rebuilding Hair Mask – 10.6 oz (300 g), the deep-treatment step of Brazil's most cheerfully named aloe line. Where the conditioner works every wash, this mask is the once-or-twice-a-week rescue for hair that has gone dull, dry and lifeless.
Aloe vera — babosa to Brazilians — is a natural humectant, and here it is combined with panthenol, hydrolysed keratin, coconut oil and shea butter in a thick, buttery cream. The blend is designed to re-hydrate thirsty lengths, help close the cuticle of damaged strands and bring back movement, softness and a frizz-free finish.
The 300 g jar is generous enough for long hair and it works on every hair type, from fine and limp to thick and coarse. Left on for a few minutes it turns a normal shower into a proper hydration ritual.
Key Features:
- Brazilian aloe vera (babosa): Aloe Barbadensis Extract, the signature active of the Alô, É Vera! line, helps soothe and re-hydrate the fibre.
- Deep hydration in minutes: a rich, buttery cream that soaks into dry, dull lengths in just three to five minutes.
- Helps rebuild the look of damaged hair: hydrolysed keratin and panthenol help reinforce the appearance of porous, over-processed strands.
- Smoother, frizz-free finish: helps the cuticle lie flat so hair looks sleeker and moves more freely.
- Softness and intense shine: coconut oil and shea butter leave lengths supple and glossy.
- Generous 300 g jar: enough product for long, thick hair and repeated weekly use.
- PETA-approved brand: Retrô Cosméticos carries PETA's Global Animal Test Policy approval.
How To Use
- Prepare: cleanse your hair, then remove excess water with a towel without drying it completely.
- Apply: work the mask through section by section, coating the full length of the hair.
- Leave on: let it act for 3 to 10 minutes, depending on how much hydration your hair needs.
- Rinse: rinse completely with plenty of water.
- Finish: blow-dry or flat-iron for an even smoother result.
Expert Tip: between mask days, use the Retrô Cosméticos Alô, É Vera! Aloe Vera Repairing Conditioner (10.1 fl oz / 300 ml) after every wash — it is built on the same aloe-and-keratin system, so the two keep hair on the same track all week.
Ingredients (Highlights)
- Aloe Barbadensis Extract: the Brazilian babosa leaf extract at the heart of the line, valued for its soothing, moisture-binding feel.
- Hydrolyzed Keratin: small keratin fragments that help reinforce the appearance of weakened, porous hair.
- Butyrospermum Parkii (Shea) Butter: a rich butter that helps hair feel supple and looks after dry ends.
- Cocos Nucifera (Coconut) Oil: an emollient oil that adds slip, softness and shine.
- Panthenol (Pro-Vitamin B5): a humectant that helps hair hold on to moisture and look softer.
Full Ingredient List (INCI): Aqua, Cetearyl Alcohol, Cetrimonium Chloride, PEG-90M, Cocos Nucifera Oil, Butyrospermum Parkii (Shea) Butter, Cetyl Alcohol, Polyquaternium-10, Paraffinum Liquidum, Dimethicone, Propylene Glycol, Parfum, Guar Hydroxypropyltrimonium Chloride, PEG-150 Distearate, Disodium EDTA, BHT, Citric Acid, Aloe Barbadensis Extract, Panthenol, Hydrolyzed Keratin / Phenoxyethanol, CI 19140, CI 42090, Methylchloroisothiazolinone / Methylisothiazolinone, Citral, D-Limonene, Linalool.
Allergen warnings / usage cautions: This formula contains the fragrance allergens Citral, D-Limonene and Linalool, the colourants CI 19140 and CI 42090, and the rinse-off preservative pair Methylchloroisothiazolinone / Methylisothiazolinone. For external use only. Avoid contact with the eyes; if contact occurs, rinse immediately with plenty of water. Do not apply to an irritated or damaged scalp. Keep in a cool place and out of reach of children.
Welcome to the world of Retrô Cosméticos, a Brazilian haircare brand from Grupo Felps that puts salon-style care into everyday home-care sizes. Its collections are built around playful, nostalgic identities — Alô, É Vera!, Poder dos Cachos, Super Tônico, Mandioca, Blond Angel and Elizabeth — each pairing a familiar Brazilian ingredient with one clear result. Every formula is made in Brazil, regularized with ANVISA, and the brand carries PETA's Global Animal Test Policy approval.
FAQ
How often should I use this mask?
Once or twice a week is plenty for most people. Very dry or heavily processed hair can use it more often; fine hair usually prefers once a week.
How long do I leave it on?
Three to ten minutes, depending on how much hydration your hair is asking for. Longer is not necessarily better — rinse well once the time is up.
Is this an authentic Brazilian product?
Yes. It is made in Brazil by Retrô Cosméticos (Grupo Felps) and sourced directly, so you receive the original Brazilian retail packaging, labelled in Portuguese.
Which hair types is it for?
All hair types. It is especially satisfying on dry, dull, frizzy or colour-treated hair that needs a moisture reset.
Do you ship internationally, and can I return it?
Yes — we ship worldwide from our Brazilian sourcing network, and unopened items can be returned under our standard returns policy. Tracking is provided on every order.
Explore more at our Retrô Cosméticos collection.