New In Store

The Borabella SOS Extreme is a professional-grade, fast-acting hair reconstructor designed to rescue hair that has reached its most critical s...

Borabella Brush is a lightweight, multifunctional finishing fluid created to elevate the blow-dry experience—whether in a professional salon o...

Borabella Bóratx 19 Amino is a salon-level hair botox mask created to refine the hair’s texture with a disciplined, luminous finish—while suppo...

Elevate your haircare routine with the ultimate salon secret for a complete hair schedule in a single step. The Borabella Pra Tudo Mask is an in...

Borabella Perfecta Bio Definitive is positioned as Borabella’s most advanced professional solution for refined hair alignment and long-wear disc...

Experience the pinnacle of hair alignment and luminosity with the Borabella Selagem 3D Brilho Gloss Sealant. This innovative professional treatm...

For salons and experienced professionals, consistent results start with a complete protocol. The Borabella Não Chore Mais Professional Smoothing ...

When hair feels elastic, “rubbery,” or breaks easily after bleaching, color, or smoothing services, rebuilding the fiber from the inside becomes e...

Discover the next generation of Brazilian hair hydration with the DaBelle Máscara Líquida Lamelar Cereja Mania. This high-performance liquid treat...

Experience the ultimate hair transformation and safeguard your strands with the Gold Spell Co. Alisei & Fioterapia Miraculous Recovery Kit. ...

Master the art of the perfect smooth with the Gold Spell Co. Alisei & Fioterapia Essential Alignment Kit. This powerhouse 4-piece set is des...

Discover the transformative sophistication of Lola From Rio Vintage Girls Creme Alisante, a revolutionary formaldehyde-free hair smoothing system...

Revive compromised hair with the Widi Care Phyto Keratin Reconstruction Mask. This "Keratin Charge" treatment is a high-performance solution for s...

Transform your hair care routine into a professional botanical ritual with the Widi Care Sete Óleos Complete Nourishing Kit. This powerful trio is...

Immerse your hair in the ultimate botanical feast with the Widi Care Sete Óleos Intensive Nourishing Mask. This luxurious treatment is a masterful ...

Unlock the secret to flawlessly disciplined hair with the Widi Care Acidificando A Juba. This advanced pH-balancing treatment is the definitive sol...

Elevate your hair care ritual with the Widi Care Juba Butter Oil Nutrition Mask, a sophisticated treatment designed to breathe life back into the m...

Experience an immediate transformation for porous and damaged hair with the Widi Care Juba Butter Oil Anti-Porosity Mask. This intensive treatment ...

A structured, three-week ritual designed specifically for colored hair. The BRAÉ Super Hydration Ampoules Kit combines three concentrated ampoules—...

Reset your hair’s health in minutes with the Arvensis Professional Hair Acidifier (300ml)—a targeted acidifying treatment designed to reba...

Bring your hair back to a healthier equilibrium with the Amend Essencial Acidifying pH Balance Mask, a refined Brazilian treatment created fo...

Bring salon-scale performance into your weekly routine with the Novex Recharge Mass Replacement Hydration Mask, now in a 35.27 oz (1,000 g) profes...

Unlock the secret to resilient, vibrant hair with Hidratei SHRP Super Concentrated Vegan Protein Cream, an advanced leave-in treatment meticulously...

Unlock the secret to instantly revitalized, targeted hair care with the Braé Intense Treatment Ampoules Collection. Each 13ml (0.44 fl oz) ampoule ...

Unlock the secret to lasting salon results and maintain your hair's impeccable health between chemical services with Braé Bond Angel Plex Effect St...

Dare to achieve your most ambitious blonde dreams or any chemical transformation with unparalleled confidence and protection using the Braé Bond An...

Unlock the secret to impeccably smooth, brilliantly shiny, and beautifully disciplined hair with the MKPBR Brazilian Smooth & Shine Hair Kit. T...

 Unleash the true beauty of your natural curls with the MKPBR Natural Curl Strength & Definition Kit. This exquisite 6-piece collection brings ...

Restore your hair's ultimate health and vitality with the Gold Spell Co. Acidgold Total Hair Balance Kit! This comprehensive three-piece system...

Unlock the secret to unparalleled hair health, strength, and radiance with the Everk Cosméticos Caseirinho & Gold Spell Co. Powerful Pre-Po...

Every hair needs hydration! Indulge your hair with the sweet touch of nature with the Everk Cosméticos Caseirinho Honey - Natural Hydration Mas...

Every hair needs hydration! Unleash the energy and vitality of your hair with the Everk Cosméticos Caseirinho Acai - Energy & Hydration Mas...

Every hair needs nutrition! Discover the secret to stronger, thicker, and more resistant hair with the Everk Cosméticos Caseirinho Castor Oil -...

Immerse your hair in profound nourishment with the Haskell Murumuru Nourishing Butter Mask, a luxurious treatment specifically formulated for very ...

Restore harmony and vitality to your hair with the Haskell Acidifying Supermask pH Reducer, a targeted treatment designed for all hair types, parti...

Unleash the full potential of your hair with Haskell Cavalo Forte Strengthening & Growth Treatment Hair Mask, a powerhouse solution designed fo...

Revolutionize your hair care ritual with the Haskell Lamelar Liquid Hair Mask, a breakthrough collaboration with Alan Vivian, meticulously crafted ...

Embrace the natural volume and vitality of your hair with Haskell Encorpa Cabelo Hair Thickening Fluid, a luxurious solution crafted for those with...

Discover the ultimate solution for revitalizing dull, damaged, and fragile hair with the Braé Essential Complete Hair Repair & Hydration Kit. T...

Unlock the transformative power of a complete hair care journey with the Braé Hair Schedule Deep Repair Ampoule Kit. This intensive 3-week treatmen...

Unlock the full potential of your hair with the Novex Hair Schedule Recharge Kit, a comprehensive collection of three powerful treatments designed ...

Discover intense hair rejuvenation with the Novex Hair Healing Amino Acid Recharge Hydration Mask. This powerful, rapid-action treatment, part of t...

Revitalize and rejuvenate your hair with the Novex Hyaluronic PowerMax Repair & Harmonization Hair Mask. This innovative and highly effective m...

Unveil the secret to revitalized hair with the Novex Recharge Mass Replacement Hydration Mask  This innovative and highly effective mask is meticul...

Restore unparalleled strength and brilliant shine to your hair with the Novex Brazilian Keratin Recharge Hair Treatment. This innovative, rapid-act...