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Brazil's smoothing tradition — salon-grade treatments and homecare, free from formaldehyde.
Premium salon-grade smoothing treatments and homecare essentials from leading Brazilian beauty brands. Every product is free from formaldehyde and harsh chemicals, combining botanical extracts, hydrolyzed keratin and thermal activation. The formulations excel on wavy, curly and coily hair, controlling volume and eliminating frizz while keeping natural movement.
Discover the ultimate Brazilian Smoothing Collection, featuring premium salon-grade treatments and homecare essentials from leading Brazilian beauty brands. Rooted in Brazil's rich tradition of innovative hair care, this curated selection brings authentic, professional-quality products that transform hair with natural elegance and lasting smoothness. Our collection emphasizes ethical formulations, prioritizing hair health without harsh chemicals, making it ideal for both salon professionals and at-home users seeking salon-worthy results.
Highlighting iconic products like Gold Spell's Liso Ético and Fioterapia lines, these treatments offer progressive straightening and deep nourishment using organic ingredients that respect hair's natural structure. Tyrell Professional's Oxireduct Keratin Treatment delivers instant frizz control and moisture enhancement, perfect for busy lifestyles with same-day washability. Topterapia's Top Vip Progressive Hair Therapy provides silky, glossy finishes through hydrating keratin blends, while Vegan Hair by Prolisse caters to eco-conscious consumers with plant-based keratin solutions. For maintenance, Novex and Lola From Rio, and many more brands, ensure continued smoothness with formaldehyde-free masks and serums that seal cuticles and add radiant shine.
What sets this collection apart is its commitment to safety and sustainability — every product is free from formaldehyde and harsh chemicals, using advanced Brazilian technology that combines botanical extracts, hydrolyzed keratin, and thermal activation for gentle yet effective results. Culturally inspired by Brazil's diverse hair textures, these formulations excel on wavy, curly, and coily hair, promoting volume control and frizz elimination while maintaining natural movement. Whether you're a salon owner stocking professional tools or a consumer maintaining your blowout at home, this collection delivers versatile, high-performance solutions backed by Brazilian expertise.
Shop with confidence. Final price at checkout, no surprise duties or taxes.
Every product is 100% authentic, sourced directly from official Brazilian brands.
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Discover salon-grade smoothness in a single step with the Le Prö Organic Single Pass Smoothing Hair Mask – 33.8 fl oz (1 L), a beloved Brazilian ha...
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Embelleze Henê Rená Coffee Black offers an elegant, all-in-one ritual for those seeking perfectly aligned hair paired with a deep, sophisticated d...
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Prolong the sleek, flawless effect of your chemical straightening with the Haskell Pós-Progressiva Post-Straightening Treatment Mask, an intensiv...
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What was already brilliant has become even better. Introducing LL Supreme, the highly anticipated evolution of the globally acclaimed Liso Lambido...
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Experience the elevated Brazilian smoothing ritual trusted by professionals worldwide. The Zap Me Leva Progressive Hair Treatment Kit pairs a deep...
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Discover a modern, gentle approach to hair alignment with Leite Natural Therapy by Natureza Cosméticos, a one‑step professional formula crafted...
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Elevate your hair‑care ritual with the Café Verde Hair System from Natureza Cosméticos, a Brazilian salon‑grade duo crafted to purify, smooth, a...
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Discover a modern approach to volume reduction with the Ntox de Cenoura by Natureza Cosméticos, a professional Brazilian hair‑care formula design...
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Nuance Power Liss is a high‑performance Brazilian thermal alignment system developed for salons seeking refined, long‑lasting straightening with ...
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Crafted for professionals who value performance and refinement, the Nuance Liso Perfeito Brazilian Organic Smoothing System offers a modern approa...
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Experience the ultimate finishing touch with DaBelle Óleo Reparador Cereja Mania, a sophisticated repair oil designed to eliminate frizz and seal ...
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Experience the ultimate hydration shield with DaBelle Óleo em Creme Cereja Mania. This ultra-creamy, multifunctional hybrid is designed to deliver ...
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Revive compromised hair with the Widi Care Phyto Keratin Reconstruction Mask. This "Keratin Charge" treatment is a high-performance solution for s...
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Unleash the secret to flawlessly smooth, disciplined hair with the Coiffer Liso Mágico Hair Mask. This professional powerhouse is your ultimate sol...
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Achieve the ultimate platinum standard with the Let Me Be Btx Blond Matiz Ultra Mask. This sophisticated, high-performance treatment is specificall...
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Unlock the secret to flawlessly aligned hair with the Let Me Be Supreme Keratin Smoothing Kit. This advanced thermal realignment system is engineer...
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Elevate your hair care ritual with the Let Me Be Supreme Keratin Step 2 Mask, a sophisticated smoothing treatment designed for those who seek the p...
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The Hidraliso Duo Smoothing Set combines two full-size units of the iconic Brazilian progressive shower smoother with a concentrated mini argan o...
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Discover the remarkable Vegan Hair by Prolisse realignment kit, your perfect solution for transforming your daily hair care routine into a pr...
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Gold Spell Everk Alisei Progressive Smoothing Treatment – 16.9 fl oz (500 ml) is the newest generation of Brazilian progressive smoothing, built ar...
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Meet the Retrô Cosméticos Mona & Lisa Progressive Smoothing Treatment – 10.1 fl oz (300 ml), the brush-on version of the brand's Mona & Lis...
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Meet the Retrô Cosméticos Mona & Lisa Shower Botox Hair Mask – 1.76 oz (50 g), the single-dose sachet that brings a salon-style smoothing ritua...
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Once a week, a smoothed head of hair wants more than a conditioner. The Felps Professional Quiabo XBTX Post-Progressive Treatment Mask (10.58 oz / ...
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Shine is a surface effect — it happens when the cuticle lies flat enough to bounce light back. The Felps Professional Quiabo XBTX Post-Progressive ...
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A smoothing treatment does not end at the salon — it ends in your shower. The Felps Professional Quiabo XBTX Post-Progressive Sulfate-Free Shampoo ...
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The starter pair for Brazilian in-mass smoothing. The Felps Professional Quiabo XBTX Volume-Reducing Mask + Anti-Residue Shampoo Hair Kit (10.6 oz ...
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The in-mass smoothing pair Brazilian salons reach for. The Felps Professional Quiabo XBTX Volume-Reducing Mask + Anti-Residue Shampoo Hair Kit (17....
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Two products, one professional sequence. The Felps Professional Omega Zero Resistance Smoothing Treatment + Anti-Residue Shampoo Hair Kit (16.9 fl ...
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Prepare your hair for its next transformation with Felps Professional Anti-Residue Deep Cleansing Shampoo (8.45 fl oz / 250 ml or 33.8 fl oz / 1 L)...
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Restore softness, shine and alignment with the Le Prö Reconstructive Organic Deep Repair Hair Mask – 10.58 oz (300 g), a high-performance Brazilian...
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Restore softness, shine and alignment with the Le Prö Reconstructive Organic Deep Repair Hair Mask – 35.27 oz (1 kg), a high-performance Brazilian ...
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Bring the salon-grade Brazilian smoothing ritual home with the Le Prö Organic Single Pass 300ml + Organic Reconstruction Mask 1kg – 2-Piece Set, cr...
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Bring the salon-grade Brazilian smoothing ritual home with the Le Prö Organic Single Pass 1L + Organic Reconstruction Mask 300g – 2-Piece Set, craf...
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Serve every client — and every hair color — with the Le Prö Organic + Blond Treatment Masks 1L – 2-Piece Set, the professional Brazilian smoothing ...
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Start your Brazilian smoothing journey with the Le Prö Organic Single Pass 110ml + Organic Reconstruction Mask 300g – 2-Piece Set, the perfect star...
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Bring the salon-grade Brazilian smoothing ritual home with the Le Prö Organic Treatment + Reconstruction + Mais Liso – Brazilian Hair Care Kit – 3-...
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Bring the salon-grade Brazilian smoothing ritual home with the Le Prö Organic Treatment Mask 1L + Mais Liso Smoothing Finisher – Brazilian Hair Car...
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Bring the salon-grade Brazilian smoothing ritual home with the Le Prö Essential Smoothing Kit – Brazilian Hair Care Kit – Multi-Piece Set, crafted ...
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Bring the salon-grade Brazilian smoothing ritual home with the Le Prö Organic Single Pass 1L + Organic Reconstruction Mask 1kg – Brazilian Hair Car...
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Bring the salon-grade Brazilian smoothing ritual home with the Le Prö Organic Single Pass 110ml + Organic Reconstruction Mask 1kg – Brazilian Hair ...
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Meet the Le Prö Mais Liso Smoother Heat-Protectant Finisher – 6.76 fl oz (200 ml), a Brazilian 14-in-1 leave-on finisher with a lightweight, heat-a...
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Give blonde hair the aligned, luminous finish of your dreams with the Le Prö Blond Single Pass Smoothing Hair Mask – 10.14 fl oz (300 ml), a Brazil...
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Give blonde hair the aligned, luminous finish of your dreams with the Le Prö Blond Single Pass Smoothing Hair Mask – 33.8 fl oz (1 L), a Brazilian ...
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Discover salon-grade smoothness in a single step with the Le Prö Organic Single Pass Smoothing Hair Mask – 3.72 fl oz (110 ml), a beloved Brazilian...
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Embelleze AmaciHair Mix Hialurônico delivers an elite, professional-grade hair transformation system designed to relax, align, and deeply plump ha...
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Embelleze AmaciHair Azeite de Oliva delivers an exquisite, salon-grade transformation system designed to relax, align, and deeply nourish hair whi...
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Embelleze AmaciHair Ouse e Brilhe delivers an sophisticated, high-performance salon solution designed to achieve beautifully relaxed, disciplined ...
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Embelleze AmaciHair Liso offers an elegant, high-performance salon solution designed to achieve beautifully straightened, disciplined hair with na...
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