New In Store

Bring your hair back to a healthier equilibrium with the Amend Essencial Acidifying pH Balance Mask, a refined Brazilian treatment created fo...

Humidity can undo a beautiful blowout in minutes—unless your styling routine includes a true shield. Amend Blindagem Essencial Anti-Humidity F...

Step into effortless, heat-free styling with Amend Essencial Seca Sem Frizz Leave-In, a modern Brazilian essential created for hair that wants...

Nourish and smooth heat-styled hair with the Amend Expertise Marula Fabulous Nutrition Hair Mask, a premium Brazilian treatment created to help...

ALTHER Creatine Gummies bring a modern Brazilian approach to sports nutrition: daily creatine in a tasteful, individually wrapped gummy that fits s...

Color-treated hair needs more than moisture—it needs protection that keeps the shade looking fresh. BRAÉ Soul Color Hair Treatment Mask is an inte...

When hair looks flat or feels too soft to hold a style, the right finisher changes everything. BRAÉ Gorgeous Volume Texturizing Spray is designed ...

Build a smarter weekly routine with two treatments designed to target different hair needs. The BRAÉ Stages Nutrition + Hydration Hair Treatment...

When hair looks dull, feels fragile, or loses softness easily, a true treatment step makes all the difference. BRAÉ Essential Hydration & Rep...

Humidity and dryness can quickly disrupt a smooth, glossy finish—especially on hair that feels rough or looks frizz-prone. BRAÉ Divine Deep Cosmet...

Turn nightly rest into a refined hair ritual. BRAÉ Beauty Sleep Night Hair Serum is a fast-absorbing cream-gel leave-in created to help hair feel s...

Humidity can instantly change the look of dry hair—unless your routine is built to defend it. The BRAÉ Divine Kit is a refined two-step ritual desi...

For hair that looks dull, feels stressed, or needs a more polished everyday finish, the BRAÉ Essential Kit offers a refined routine focused on pro...

For hair that looks dull, feels dry, or loses softness easily, hydration is the difference between “clean” and truly polished. The BRAÉ Stages Hydr...

When hair feels dry, porous, or stressed, a routine centered on nourishment can change the entire look and feel of your lengths. The BRAÉ Stages Nu...

Created for the unique needs of coily and kinky textures, the BRAÉ Go Curly Crespos Kit offers a refined, salon-level routine that cleanses gently...

A refined curl routine doesn’t end after wash day. The BRAÉ Go Curly Cachos e Crespos Day After is a leave-in conditioning spray created to refres...

When curls and waves need more than everyday conditioning, this is the elevated step that brings the routine back into balance. BRAÉ Go Curly Cach...

A polished curl routine starts in the shower. The BRAÉ Go Curly Duo pairs a gentle, Low Poo-friendly cleanse with high-performance conditioning to...

Get soft, defined, frizz-free curls and waves—without weighing hair down—with the Braé Go Curly Cachos Leave-In. This curl-activating leave-in cre...

Bring salon-scale performance into your weekly routine with the Novex Recharge Mass Replacement Hydration Mask, now in a 35.27 oz (1,000 g) profes...

Guday Melatonin Gummies were designed for nights that feel calmer, more intentional, and easier to manage—without the bitterness of liquids or th...

Guday Creatine Gummies deliver a modern, Brazilian approach to one of the most established staples in active routines: creatine monohydrate—now in...