Brazil's smoothing tradition — salon-grade treatments and homecare, free from formaldehyde.
Premium salon-grade smoothing treatments and homecare essentials from leading Brazilian beauty brands. Every product is free from formaldehyde and harsh chemicals, combining botanical extracts, hydrolyzed keratin and thermal activation. The formulations excel on wavy, curly and coily hair, controlling volume and eliminating frizz while keeping natural movement.
Discover the ultimate Brazilian Smoothing Collection, featuring premium salon-grade treatments and homecare essentials from leading Brazilian beauty brands. Rooted in Brazil's rich tradition of innovative hair care, this curated selection brings authentic, professional-quality products that transform hair with natural elegance and lasting smoothness. Our collection emphasizes ethical formulations, prioritizing hair health without harsh chemicals, making it ideal for both salon professionals and at-home users seeking salon-worthy results.
Highlighting iconic products like Gold Spell's Liso Ético and Fioterapia lines, these treatments offer progressive straightening and deep nourishment using organic ingredients that respect hair's natural structure. Tyrell Professional's Oxireduct Keratin Treatment delivers instant frizz control and moisture enhancement, perfect for busy lifestyles with same-day washability. Topterapia's Top Vip Progressive Hair Therapy provides silky, glossy finishes through hydrating keratin blends, while Vegan Hair by Prolisse caters to eco-conscious consumers with plant-based keratin solutions. For maintenance, Novex and Lola From Rio, and many more brands, ensure continued smoothness with formaldehyde-free masks and serums that seal cuticles and add radiant shine.
What sets this collection apart is its commitment to safety and sustainability — every product is free from formaldehyde and harsh chemicals, using advanced Brazilian technology that combines botanical extracts, hydrolyzed keratin, and thermal activation for gentle yet effective results. Culturally inspired by Brazil's diverse hair textures, these formulations excel on wavy, curly, and coily hair, promoting volume control and frizz elimination while maintaining natural movement. Whether you're a salon owner stocking professional tools or a consumer maintaining your blowout at home, this collection delivers versatile, high-performance solutions backed by Brazilian expertise.
Shop with confidence. Final price at checkout, no surprise duties or taxes.
Every product is 100% authentic, sourced directly from official Brazilian brands.
Use the code at checkout and save on your whole order.
Save up to 23%
Prepare to be utterly captivated by Alisei Progressive Smoothing Hair Treatment by Gold Spell, the revolutionary Fioterapia technology that tran...
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Multi-purpose leave-in Lightweight mist Heat styling support 260 mL / 8.79 fl oz Braé Essential Hair Repair Spray Make everyday styling feel...
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Unlock the transformative power of a complete hair care journey with the Braé Hair Schedule Deep Repair Ampoule Kit. This intensive 3-week treatmen...
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Borabella Perfecta Bio Definitive is positioned as Borabella’s most advanced professional solution for refined hair alignment and long-wear disc...
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Discover the secret to beautifully aligned, frizz-free hair with Gold Spell Co. Liso Ético, an innovative chemical-free cosmetic treatment mas...
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Save up to 30%
Borabella Bóratx 19 Amino is a salon-level hair botox mask created to refine the hair’s texture with a disciplined, luminous finish—while suppo...
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Save up to 13%
Elevate your smoothing service with Felps Professional Omega Zero Nanoplastia Sensitive, a Brazilian salon essential created to refine texture, red...
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Save up to 75%
Meet Felps Professional Omega Zero Resistance Nanoplastia, a Brazilian salon-grade smoothing service designed to refine texture, reduce volume, and...
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The Borabella NeutraQuimic is an indispensable professional solution designed to be the final, critical step in any chemical hair transforma...
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Experience the pinnacle of hair alignment and luminosity with the Borabella Selagem 3D Brilho Gloss Sealant. This innovative professional treatm...
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The Borabella CauterGloss is a professional-grade cuticle sealer and gloss treatment designed to deliver immediate, visible transformation ...
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Borabella Brush is a lightweight, multifunctional finishing fluid created to elevate the blow-dry experience—whether in a professional salon o...
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For hair that looks dull, feels stressed, or needs a more polished everyday finish, the BRAÉ Essential Kit offers a refined routine focused on pro...
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For salons and experienced professionals, consistent results start with a complete protocol. The Borabella Não Chore Mais Professional Smoothing ...
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The Ybera Paris Fashion Gold Premium Smoothing Treatment delivers an elevated Brazilian smoothing ritual for those who desire sleek, aligned, lumi...
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Borabella Não Chore Mais Alisamento is professional smoothing treatment, a go-to choice for salons and trained users who want a polished, Brazilia...
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Elevate salon-grade smoothness with Cadiveu Professional Plástica dos Fios—a Brazilian-inspired thermal sealing routine created to help align t...
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Save up to 36%
Elevate your haircare routine with the ultimate salon secret for a complete hair schedule in a single step. The Borabella Pra Tudo Mask is an in...
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Description:Tyrrel Oxireduct is a professional-grade Brazilian keratin smoothing treatment designed for safe and effective hair realignment. Develo...
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The Borabella SOS Extreme is a professional-grade, fast-acting hair reconstructor designed to rescue hair that has reached its most critical s...
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Introduce a smoother, more refined finish to your service menu with Felps Professional XBTX Omega Zero Organic—a Brazilian salon staple created for...
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Save up to 16%
Discover the pinnacle of Brazilian hair discipline with the Forever Liss BTX Zero Volume Mask. Designed for those who demand uncompromising result...
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Created for salons, international resellers, and elevated homecare routines, this Versatium complete kit brings together three essentials to suppo...
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Deliver a refined, high-gloss, salon-sleek finish with a complete professional routine built for performance and versatility. The Borabella P...
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