New In Store

Keep your blonde bright and brass-free with the Le Prö Le Blond Anti-Yellow Toning Shampoo – 10.14 fl oz (300 ml), formulated in Brazil with toning...

Give blonde hair the aligned, luminous finish of your dreams with the Le Prö Blond Single Pass Smoothing Hair Mask – 33.8 fl oz (1 L), a Brazilian ...

Keep hair soft, balanced and hydrated every day with the Le Prö Hidrate Repair Deep Hydration Shampoo – 10.14 fl oz (300 ml), a Brazilian daily-use...

The Le Prö Oil Repair Travel-Size Nourishing Hair Oil – 0.24 fl oz (7 ml) is a Brazilian nourishing finishing oil with a lightweight texture and so...

The Le Prö Nutri Force Deep Nutrition Hair Mask – 35.27 oz (1 kg) in the professional salon size delivers intensive Brazilian deep nutrition for so...

Discover salon-grade smoothness in a single step with the Le Prö Organic Single Pass Smoothing Hair Mask – 3.72 fl oz (110 ml), a beloved Brazilian...

Give your hair an intensive nutrition boost with the Le Prö Nutri Force Deep Nutrition Hair Mask – 10.58 oz (300 g), a deep treatment crafted in Br...

Bring salon-level reconstruction home with the Le Prö Total Repair Reconstruction Mask – 35.27 oz (1 kg), an intensive Brazilian treatment for dry,...

The Le Prö Blush Oil Repair Nourishing Hair Oil – 2.03 fl oz (60 ml) is a Brazilian fluid-textured hair oil that delivers nourishment, shine and a ...

Discover salon-grade smoothness in a single step with the Le Prö Organic Single Pass Smoothing Hair Mask – 10.14 fl oz (300 ml), a beloved Brazilia...

Seal in moisture and softness with the Le Prö Nutri Force Deep Nutrition Conditioner – 10.14 fl oz (300 ml), a deep-nutrition conditioner made in B...

Bring salon-level reconstruction home with the Le Prö Total Repair Reconstruction Mask – 10.58 oz (300 g), an intensive Brazilian treatment for dry...

Discover salon-grade smoothness in a single step with the Le Prö Organic Single Pass Smoothing Hair Mask – 33.8 fl oz (1 L), a beloved Brazilian ha...

The Tyrrel Professional Ultra Soft Post-Chemical Repair Kit is a salon-grade home-care duo created to restore softness, strength, and deep hydratio...

Give your hair a deep drink of Brazilian nourishment with the GE Beauty Máscara Condicionadora, a rich yet lightweight conditioning mask that resto...

Meet the everyday cleanse your hair has been missing: the GE Beauty Shampoo Sem Sulfato is a sulfate-free, low-poo shampoo from one of Brazil's mos...

Meet your new everyday indulgence: the GE Beauty Melon Mood Body & Hair Splash, a lightweight Brazilian mist that lets you perfume, refresh, an...

The Tyrrel Professional Terapia Combinada Kit is a high-performance, concentrated hair schedule (Cronograma Capilar) designed to deliv...

The Tyrrel Professional Intense Fiber Recovery Kit is a sophisticated dual-action molecular rescue system designed to restore structura...

The Tyrrel Professional Honung Honey Complete Reconstruction Kit is a sophisticated 3-step solution engineered to rescue the structural ...

The Tyrrel Professional Honung Honey Hydrolipidic Kit is a sophisticated hair rescue system engineered to restore the structural integrit...

The Tyrrel Professional Maxxi Repair Kit delivers a complete nourishment and restoration ritual for dry, damaged, color‑treated, or chemica...

Tyrrel Professional Lipoprotein Filling Fluid is an advanced lipoprotein‑filling, leave‑in, detangling and thermal‑protective treatment deve...

Elevate your lip ritual with the Niina Secrets Skinny Matte Liquid Lipstick, a masterpiece of modern cosmetics that balances intense color payoff ...

Experience the ultimate fusion of nourishment and performance with the Niina Secrets Nutri Fresh Setting Spray. This multifunctional mist is desig...

Achieve a flawless, rested gaze with the Niina Secrets Perfect Match Liquid Concealer. This high-performance formula is the ultimate secret to cam...

Elevate the daily ritual with a foundation that does more than unify—it actively supports the skin's vitality. The Niina Secrets Daily Tint Cream ...

Command attention with a single stroke. The Niina Secrets Super Up Volumizing Mascara transforms the eye area, delivering up to 13 times more volu...

Command attention with a single stroke. The Niina Secrets Super Up Volumizing Mascara transforms the eye area, delivering up to 13 times more volu...

Elevate the daily beauty ritual with a formulation that seamlessly bridges high-performance makeup and advanced dermatological care. The Niina Sec...

Embelleze AmaciHair Mix Hialurônico delivers an elite, professional-grade hair transformation system designed to relax, align, and deeply plump ha...

Embelleze AmaciHair Azeite de Oliva delivers an exquisite, salon-grade transformation system designed to relax, align, and deeply nourish hair whi...

Embelleze AmaciHair Ouse e Brilhe delivers an sophisticated, high-performance salon solution designed to achieve beautifully relaxed, disciplined ...

Embelleze AmaciHair Liso offers an elegant, high-performance salon solution designed to achieve beautifully straightened, disciplined hair with na...

Novex Queratina Absoluta is a professional-grade, ultra-deep conditioning treatment engineered to rescue, rebuild, and fortify fragile, highly com...

Novex Salon Blindagem Waterproofing Leave-In is a professional-grade, rinse-free sealing treatment engineered to insulate hair against humidity, e...