Brazilian hair care innovation since 1969
Embelleze is a global hair care powerhouse built on decades of professional-grade formulas for every hair type and texture. Its portfolio spans deep-conditioning treatments, vibrant permanent color, ammonia-free vegan color, and specialized relaxing creams. The brand also runs the world's largest beauty professional training center, pairing technical expertise with advanced cosmetic technology.
Founded in Rio de Janeiro, Brazil, in 1969, Embelleze has established itself as a global powerhouse in the hair care industry, dedicated to transforming lives through the power of beauty. With a profound belief that hair is a central part of a woman's identity, history, and self-expression, the brand has spent decades developing professional-grade solutions that celebrate diversity and cater to all hair types and ethnicities.
Among its most iconic creations is Novex, a world-renowned deep-conditioning treatment line designed to hydrate, nourish, and reconstruct hair fibers, offering salon-quality results at home. For vibrant, long-lasting color, Maxton provides an easy-to-apply cream formula with intense color payoff and complete gray coverage. Natucor is a gentle, vegan hair color line formulated without ammonia and infused with natural extracts, compatible with other chemical treatments and suited to sensitive scalps. The HairLife range offers specialized relaxing and aligning creams that reduce volume while preserving the hair's natural shine and softness.
What sets Embelleze apart is its commitment to innovation and education. As the force behind the world's largest beauty professional training center, the brand combines deep technical expertise with advanced cosmetic technology, from nourishing natural oils to advanced protein complexes, to restore hair health from the inside out.
Shop with confidence. Final price at checkout, no surprise duties or taxes.
Every product is 100% authentic, sourced directly from official Brazilian brands.
Use the code at checkout and save on your whole order.
The Novex Little Curls Kids Styling Gel for Curl Definition & Shine is a curl-defining styling jelly enriched with castor oil, specially formul...
View full details
The Novex Cinema Curls Styling Gel for Curl Definition & Shine is a curl-defining styling jelly formulated with a blend of nourishing oils to h...
View full details
The Novex Super Aloe Vera Hair Mask for Hydration & Strength is a deep conditioning cream formulated with aloe vera to help hydrate, soften, an...
View full details
The Novex Coconut Oil Hair Mask for Hydration & Shine is a deep conditioning cream formulated with 100% vegetable coconut oil to nourish, hydra...
View full details
The Novex Argan Oil Hair Mask for Frizz Control & Shine is a deep conditioning cream formulated with argan oil and vitamin E to help moisturize...
View full details
The Novex Mystic Black Hair Mask for Frizz Control & Shine is a deep conditioning cream from the Novex Meus Cachos (My Curls) line, formulated ...
View full details
The Novex Collagen Infusion Hair Mask for Stronger, Shinier Hair is an intensive conditioning cream formulated with plant-based (vegetable) collage...
View full details
The Novex Doctor Ricino Shampoo & Conditioner Kit – Deep Hydration for Weak, Brittle Hair pairs a castor oil-infused shampoo and conditioner fo...
View full details
The Novex Bamboo Sprout Hair Mask for Strength & Hydration is a deep conditioning cream formulated with bamboo sprout extract and vitamin E to ...
View full details
The Novex Olive Oil & Rosemary Hair Mask for Shine & Hydration (Azeite de Oliva e Alecrim) is a deep-conditioning cream formulated with 100...
View full details
The Novex Super Aloe Vera Hair Mask for Hydration & Frizz Control (Super Babosão) is a deep-conditioning mask formulated with organic aloe vera...
View full details
The Novex Brazilian Keratin Hair Mask for Frizz Control & Damage Repair (Queratina Absoluta) is an ultra-concentrated deep-conditioning mask fo...
View full details
The Novex Pistachio Hair Mask for Dry & Damaged Hair (known in Brazil as Gelato de Pistache) is a deep-conditioning mask infused with pistachio...
View full details
The Novex Blindagem Thermal Protector Leave-In is a leave-in sealing treatment from Novex's Blindagem line, formulated with triple-action technolog...
View full details
The Novex Coconut Oil Hair Mask for Hydration & Frizz Control is a deep-conditioning mask infused with pure 100% organic coconut oil, formulate...
View full details
The Novex Dorama Detangling Mist is a leave-in spray formulated with Japanese Camellia (Tsubaki) seed oil to smooth and detangle hair right after w...
View full details
The Novex Argan Oil Hair Mask for Shine & Split End Repair is a deep-conditioning mask enriched with pure Argan oil and Vitamin E, formulated t...
View full details
The Novex My Curls Hair Mask for Curl Definition & Frizz Control is Novex's original Meus Cachos deep-conditioning mask, formulated with a blen...
View full details
The Novex Mystic Black Hair Mask for Frizz Control & Shine is a deep-conditioning mask from Novex's Meus Cachos curl-care line, enriched with b...
View full details
Embelleze AmaciHair Mix Hialurônico delivers an elite, professional-grade hair transformation system designed to relax, align, and deeply plump...
View full details
Embelleze AmaciHair Azeite de Oliva delivers an exquisite, salon-grade transformation system designed to relax, align, and deeply nourish hair ...
View full details
Embelleze AmaciHair Ouse e Brilhe delivers an sophisticated, high-performance salon solution designed to achieve beautifully relaxed, disciplin...
View full details
Embelleze AmaciHair Liso offers an elegant, high-performance salon solution designed to achieve beautifully straightened, disciplined hair with...
View full details
Novex Queratina Absoluta is a professional-grade, ultra-deep conditioning treatment engineered to rescue, rebuild, and fortify fragile, highly ...
View full details
Restore unparalleled strength and brilliant shine to your hair with the Novex Brazilian Keratin Recharge Hair Treatment. This innovative, rapid...
View full details
