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Embelleze
Founded in Rio de Janeiro, Brazil, in 1969, Embelleze has established itself as a global powerhouse in the hair care industry, dedicated to transforming lives through the power of beauty. With a profound belief that hair is a central part of a woman's identity, history, and self-expression, the brand has spent decades developing professional-grade solutions that celebrate diversity and cater to all hair types and ethnicities.
At the heart of Embelleze’s global success is its extensive portfolio of high-performance products. Among its most iconic creations is Novex, a world-renowned deep-conditioning treatment line designed to hydrate, nourish, and reconstruct hair fibers. Formulated with rich, active ingredients, Novex masks offer salon-quality results from the comfort of home. For those seeking vibrant, long-lasting color, Maxton provides an easy-to-apply cream formula that ensures intense color payoff and complete gray coverage.
Embracing the shift toward conscious beauty, Embelleze also offers Natucor, a gentle, vegan hair color line formulated without ammonia. Infused with natural extracts, it is compatible with other chemical treatments, making it the perfect choice for sensitive scalps and those seeking a gentler coloring alternative. Additionally, the HairLife range offers specialized relaxing and aligning creams that reduce volume while preserving the hair's natural shine and softness.
What sets Embelleze apart is its commitment to innovation and education. As the force behind the world's largest beauty professional training center, the brand combines deep technical expertise with advanced cosmetic technology. From nourishing natural oils to advanced protein complexes, every formula is crafted to restore hair health from the inside out.
Experience the authentic essence of Brazilian hair care and unlock the true potential of your strands. Explore the full collection below to find the perfect ritual for your hair journey.
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Novex Mass Replacement Hair Mask for Hair Volume & Strength, 35.27 oz (1,000 g)
NovexOriginal price 171.00 SROriginal price 171.00 SR - Original price 171.00 SROriginal price 171.00 SRCurrent price 154.00 SR154.00 SR - 154.00 SRCurrent price 154.00 SRBring salon-scale performance into your weekly routine with the Novex Recharge Mass Replacement Hydration Mask, now in a 35.27 oz (1,000 g) profes...
View full detailsOriginal price 171.00 SROriginal price 171.00 SR - Original price 171.00 SROriginal price 171.00 SRCurrent price 154.00 SR154.00 SR - 154.00 SRCurrent price 154.00 SRSave 10% -
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Novex Hyaluronic PowerMax Repair & Harmonization Hair Mask, 2.82 oz (80g)
NovexOriginal price 125.00 SROriginal price 125.00 SR - Original price 125.00 SROriginal price 125.00 SRCurrent price 97.00 SR97.00 SR - 97.00 SRCurrent price 97.00 SRRevitalize and rejuvenate your hair with the Novex Hyaluronic PowerMax Repair & Harmonization Hair Mask. This innovative and highly effective m...
View full detailsOriginal price 125.00 SROriginal price 125.00 SR - Original price 125.00 SROriginal price 125.00 SRCurrent price 97.00 SR97.00 SR - 97.00 SRCurrent price 97.00 SRSave 22% -
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Novex Recharge Mass Replacement Hydration Mask for Hair Fullness, 2.82 oz (80g)
NovexOriginal price 103.00 SROriginal price 103.00 SR - Original price 103.00 SROriginal price 103.00 SRCurrent price 97.00 SR97.00 SR - 97.00 SRCurrent price 97.00 SRUnveil the secret to revitalized hair with the Novex Recharge Mass Replacement Hydration Mask This innovative and highly effective mask is meticul...
View full detailsOriginal price 103.00 SROriginal price 103.00 SR - Original price 103.00 SROriginal price 103.00 SRCurrent price 97.00 SR97.00 SR - 97.00 SRCurrent price 97.00 SRSave 6% -
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Embelleze AmaciHair Mix Hialurônico Plumping-Moisture Guanidine Relaxer & Hydration-Infused Smoothing System – 7.05 oz (200 g)
EmbellezeOriginal price 188.00 SROriginal price 188.00 SR - Original price 188.00 SROriginal price 188.00 SRCurrent price 154.00 SR154.00 SR - 154.00 SRCurrent price 154.00 SREmbelleze AmaciHair Mix Hialurônico delivers an elite, professional-grade hair transformation system designed to relax, align, and deeply plump ha...
View full detailsOriginal price 188.00 SROriginal price 188.00 SR - Original price 188.00 SROriginal price 188.00 SRCurrent price 154.00 SR154.00 SR - 154.00 SRCurrent price 154.00 SRSave 18% -
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Embelleze AmaciHair Azeite de Oliva Ultra-Nourishing Guanidine Relaxer & Moisture-Lock System – 7.05 oz (200 g)
EmbellezeOriginal price 188.00 SROriginal price 188.00 SR - Original price 188.00 SROriginal price 188.00 SRCurrent price 154.00 SR154.00 SR - 154.00 SRCurrent price 154.00 SREmbelleze AmaciHair Azeite de Oliva delivers an exquisite, salon-grade transformation system designed to relax, align, and deeply nourish hair whi...
View full detailsOriginal price 188.00 SROriginal price 188.00 SR - Original price 188.00 SROriginal price 188.00 SRCurrent price 154.00 SR154.00 SR - 154.00 SRCurrent price 154.00 SRSave 18% -
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Embelleze AmaciHair Ouse e Brilhe Guanidine Volume-Reduction & Mango-Infused Relaxing System – 7.05 oz (200 g)
EmbellezeOriginal price 188.00 SROriginal price 188.00 SR - Original price 188.00 SROriginal price 188.00 SRCurrent price 154.00 SR154.00 SR - 154.00 SRCurrent price 154.00 SREmbelleze AmaciHair Ouse e Brilhe delivers an sophisticated, high-performance salon solution designed to achieve beautifully relaxed, disciplined ...
View full detailsOriginal price 188.00 SROriginal price 188.00 SR - Original price 188.00 SROriginal price 188.00 SRCurrent price 154.00 SR154.00 SR - 154.00 SRCurrent price 154.00 SRSave 18% -
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Embelleze AmaciHair Liso Sleek-Perfection Guanidine Relaxer & Fiber-Shielding System – 7.05 oz (200 g)
EmbellezeOriginal price 188.00 SROriginal price 188.00 SR - Original price 188.00 SROriginal price 188.00 SRCurrent price 154.00 SR154.00 SR - 154.00 SRCurrent price 154.00 SREmbelleze AmaciHair Liso offers an elegant, high-performance salon solution designed to achieve beautifully straightened, disciplined hair with na...
View full detailsOriginal price 188.00 SROriginal price 188.00 SR - Original price 188.00 SROriginal price 188.00 SRCurrent price 154.00 SR154.00 SR - 154.00 SRCurrent price 154.00 SRSave 18% -
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Novex Queratina Absoluta Deep Restructuring and Fiber Recovery Mask – 35.27 oz (1000 g)
EmbellezeOriginal price 199.00 SROriginal price 199.00 SR - Original price 199.00 SROriginal price 199.00 SRCurrent price 165.00 SR165.00 SR - 165.00 SRCurrent price 165.00 SRNovex Queratina Absoluta is a professional-grade, ultra-deep conditioning treatment engineered to rescue, rebuild, and fortify fragile, highly com...
View full detailsOriginal price 199.00 SROriginal price 199.00 SR - Original price 199.00 SROriginal price 199.00 SRCurrent price 165.00 SR165.00 SR - 165.00 SRCurrent price 165.00 SRSave 17% -
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Novex Salon Blindagem Waterproofing Thermal Shield Leave-In – 7.05 oz (200 g)
EmbellezeOriginal price 199.00 SROriginal price 199.00 SR - Original price 199.00 SROriginal price 199.00 SRCurrent price 165.00 SR165.00 SR - 165.00 SRCurrent price 165.00 SRNovex Salon Blindagem Waterproofing Leave-In is a professional-grade, rinse-free sealing treatment engineered to insulate hair against humidity, e...
View full detailsOriginal price 199.00 SROriginal price 199.00 SR - Original price 199.00 SROriginal price 199.00 SRCurrent price 165.00 SR165.00 SR - 165.00 SRCurrent price 165.00 SRSave 17% -
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Novex Salon Blindagem 12-in-1 Thermal Protector and Repairing Leave-In – 7.05 oz (200 ml)
EmbellezeOriginal price 199.00 SROriginal price 199.00 SR - Original price 199.00 SROriginal price 199.00 SRCurrent price 159.00 SR159.00 SR - 159.00 SRCurrent price 159.00 SRNovex Salon Blindagem 12-in-1 is a highly sophisticated, multi-benefit finishing cream designed to shield, reconstruct, and elevate all hair types...
View full detailsOriginal price 199.00 SROriginal price 199.00 SR - Original price 199.00 SROriginal price 199.00 SRCurrent price 159.00 SR159.00 SR - 159.00 SRCurrent price 159.00 SRSave 20% -
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Embelleze Henê Rená Natural Black Organic Smoothing and Nourishing Gel – 6.35 oz (180 g)
EmbellezeOriginal price 120.00 SROriginal price 120.00 SR - Original price 120.00 SROriginal price 120.00 SRCurrent price 91.00 SR91.00 SR - 91.00 SRCurrent price 91.00 SREmbelleze Henê Rená Natural Black unveils a timeless, high-performance beauty ritual designed to deliver impeccable, uniform alignment alongside a...
View full detailsOriginal price 120.00 SROriginal price 120.00 SR - Original price 120.00 SROriginal price 120.00 SRCurrent price 91.00 SR91.00 SR - 91.00 SRCurrent price 91.00 SRSave 24% -
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Embelleze Henê Rená Coffee Black Natural Smoothing and Intense Color Gel – 6.35 oz (180 g)
EmbellezeOriginal price 120.00 SROriginal price 120.00 SR - Original price 120.00 SROriginal price 120.00 SRCurrent price 91.00 SR91.00 SR - 91.00 SRCurrent price 91.00 SREmbelleze Henê Rená Coffee Black offers an elegant, all-in-one ritual for those seeking perfectly aligned hair paired with a deep, sophisticated d...
View full detailsOriginal price 120.00 SROriginal price 120.00 SR - Original price 120.00 SROriginal price 120.00 SRCurrent price 91.00 SR91.00 SR - 91.00 SRCurrent price 91.00 SRSave 24% -
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Embelleze Henê Rená Bluish Black Progressive Straightening and Color Treatment – 6.35 oz (180 g)
EmbellezeOriginal price 120.00 SROriginal price 120.00 SR - Original price 120.00 SROriginal price 120.00 SRCurrent price 86.00 SR86.00 SR - 86.00 SRCurrent price 86.00 SREmbelleze Henê Rená Bluish Black is a specialized, traditional Brazilian hair transformation treatment designed for those who desire gradual, long...
View full detailsOriginal price 120.00 SROriginal price 120.00 SR - Original price 120.00 SROriginal price 120.00 SRCurrent price 86.00 SR86.00 SR - 86.00 SRCurrent price 86.00 SRSave 28% -
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Novex Hair Healing (Cicatrização dos Fios) Amino Acid Recharge Hydration Mask, 2.82 oz (80g)
NovexOriginal price 114.00 SROriginal price 114.00 SR - Original price 114.00 SROriginal price 114.00 SRCurrent price 97.00 SR97.00 SR - 97.00 SRCurrent price 97.00 SRDiscover intense hair rejuvenation with the Novex Hair Healing Amino Acid Recharge Hydration Mask. This powerful, rapid-action treatment, part of t...
View full detailsOriginal price 114.00 SROriginal price 114.00 SR - Original price 114.00 SROriginal price 114.00 SRCurrent price 97.00 SR97.00 SR - 97.00 SRCurrent price 97.00 SRSave 15% -
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Novex Brazilian Keratin Recharge Hair Treatment for Smooth and Strenghting Hair. Perfect for Brazilian Blowouts After-Care, 2.82 oz (80g)
NovexOriginal price 103.00 SROriginal price 103.00 SR - Original price 103.00 SROriginal price 103.00 SRCurrent price 80.00 SR80.00 SR - 80.00 SRCurrent price 80.00 SRRestore unparalleled strength and brilliant shine to your hair with the Novex Brazilian Keratin Recharge Hair Treatment. This innovative, rapid-act...
View full detailsOriginal price 103.00 SROriginal price 103.00 SR - Original price 103.00 SROriginal price 103.00 SRCurrent price 80.00 SR80.00 SR - 80.00 SRCurrent price 80.00 SRSave 22%
