Borabella

Borabella True Professional is a Brazilian haircare brand built for high-performance smoothing and treatment results—trusted by salon professionals and chosen by customers who want long-lasting, polished hair at home. Known for “intelligent” formulas developed to deliver alignment, shine, and frizz control, Borabella focuses on modern straightening systems designed to perform without formaldehyde, while supporting hair that has been previously treated with other chemical services.

It’s also an excellent choice for anyone looking to achieve a Brazilian blowout–style finish: sleek, glossy hair with controlled volume and reduced frizz.

At the heart of the brand is the iconic Não Chore Mais line—famous for a more comfortable application experience and a results-driven approach to hair alignment and volume reduction. For clients who want a naturally straight finish with a silky touch, Silk 3D (Selagem 3D) helps seal the cuticle, enhance gloss, and keep frizz under control. Looking for a pro-level system designed for durability? Perfecta (BioDefinitive System) is a formaldehyde-free smoothing option developed for long-wear results with a refined finish. And for hair that needs nutrition plus disciplined softness, Bóratx (hair botox) targets conditioning and manageability while helping reduce excess volume.

In Brazil, Borabella is widely associated with professional credibility, including ANVISA registration for regulated compliance and added confidence for international buyers seeking authentic Brazilian hair straightening and treatment systems.

Explore the full Borabella True Professional collection below and choose the smoothing or treatment routine that matches your hair goals.