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Embelleze

Brazilian hair care innovation since 1969

  • Novex
  • Maxton
  • Natucor
  • HairLife
  • Est. 1969

Embelleze is a global hair care powerhouse built on decades of professional-grade formulas for every hair type and texture. Its portfolio spans deep-conditioning treatments, vibrant permanent color, ammonia-free vegan color, and specialized relaxing creams. The brand also runs the world's largest beauty professional training center, pairing technical expertise with advanced cosmetic technology.

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Founded in Rio de Janeiro, Brazil, in 1969, Embelleze has established itself as a global powerhouse in the hair care industry, dedicated to transforming lives through the power of beauty. With a profound belief that hair is a central part of a woman's identity, history, and self-expression, the brand has spent decades developing professional-grade solutions that celebrate diversity and cater to all hair types and ethnicities.

Among its most iconic creations is Novex, a world-renowned deep-conditioning treatment line designed to hydrate, nourish, and reconstruct hair fibers, offering salon-quality results at home. For vibrant, long-lasting color, Maxton provides an easy-to-apply cream formula with intense color payoff and complete gray coverage. Natucor is a gentle, vegan hair color line formulated without ammonia and infused with natural extracts, compatible with other chemical treatments and suited to sensitive scalps. The HairLife range offers specialized relaxing and aligning creams that reduce volume while preserving the hair's natural shine and softness.

What sets Embelleze apart is its commitment to innovation and education. As the force behind the world's largest beauty professional training center, the brand combines deep technical expertise with advanced cosmetic technology, from nourishing natural oils to advanced protein complexes, to restore hair health from the inside out.

Guaranteed Delivery Program

Guaranteed Delivery Program

Shop with confidence. Final price at checkout, no surprise duties or taxes.

  • If customs can't release your order, you get a 100% refund.
  • Worldwide coverage, from Brazil to your door.

MKPBR Quality Promise

Every product is 100% authentic, sourced directly from official Brazilian brands.

  • Original products only. No fakes, ever.
  • Protected by our Guaranteed Delivery Program.

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ILOVEMKPBR
  • Valid on orders from US$70.
  • One use per customer, no expiry date.
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