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Brazil's smoothing tradition — salon-grade treatments and homecare, free from formaldehyde.
Premium salon-grade smoothing treatments and homecare essentials from leading Brazilian beauty brands. Every product is free from formaldehyde and harsh chemicals, combining botanical extracts, hydrolyzed keratin and thermal activation. The formulations excel on wavy, curly and coily hair, controlling volume and eliminating frizz while keeping natural movement.
Discover the ultimate Brazilian Smoothing Collection, featuring premium salon-grade treatments and homecare essentials from leading Brazilian beauty brands. Rooted in Brazil's rich tradition of innovative hair care, this curated selection brings authentic, professional-quality products that transform hair with natural elegance and lasting smoothness. Our collection emphasizes ethical formulations, prioritizing hair health without harsh chemicals, making it ideal for both salon professionals and at-home users seeking salon-worthy results.
Highlighting iconic products like Gold Spell's Liso Ético and Fioterapia lines, these treatments offer progressive straightening and deep nourishment using organic ingredients that respect hair's natural structure. Tyrell Professional's Oxireduct Keratin Treatment delivers instant frizz control and moisture enhancement, perfect for busy lifestyles with same-day washability. Topterapia's Top Vip Progressive Hair Therapy provides silky, glossy finishes through hydrating keratin blends, while Vegan Hair by Prolisse caters to eco-conscious consumers with plant-based keratin solutions. For maintenance, Novex and Lola From Rio, and many more brands, ensure continued smoothness with formaldehyde-free masks and serums that seal cuticles and add radiant shine.
What sets this collection apart is its commitment to safety and sustainability — every product is free from formaldehyde and harsh chemicals, using advanced Brazilian technology that combines botanical extracts, hydrolyzed keratin, and thermal activation for gentle yet effective results. Culturally inspired by Brazil's diverse hair textures, these formulations excel on wavy, curly, and coily hair, promoting volume control and frizz elimination while maintaining natural movement. Whether you're a salon owner stocking professional tools or a consumer maintaining your blowout at home, this collection delivers versatile, high-performance solutions backed by Brazilian expertise.
Shop with confidence. Final price at checkout, no surprise duties or taxes.
Every product is 100% authentic, sourced directly from official Brazilian brands.
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Wash day starts before the shampoo. The Gold Spell Co. Liso Ético Pré-Poo is a 8.45 fl oz (250 ml) pre-shampoo treatment from the Brazilian Lis...
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Keep the smooth, aligned finish going with the Gold Spell Co. Liso Ético Shampoo & Conditioner Set — the wash-day duo of the Brazilian Liso...
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The NatuHair Traditional BTX – 100 g is an intensive hair mask crafted in Brazil to deliver deep hydration and a smoother, more manageable fini...
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Meet the Retrô Cosméticos Mona & Lisa Progressive Smoothing Treatment – 10.1 fl oz (300 ml), the brush-on version of the brand's Mona &...
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Meet the Retrô Cosméticos Mona & Lisa Shower Botox Hair Mask – 1.76 oz (50 g), the single-dose sachet that brings a salon-style smoothing r...
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Once a week, a smoothed head of hair wants more than a conditioner. The Felps Professional Quiabo XBTX Post-Progressive Treatment Mask (10.58 o...
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Shine is a surface effect — it happens when the cuticle lies flat enough to bounce light back. The Felps Professional Quiabo XBTX Post-Progress...
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A smoothing treatment does not end at the salon — it ends in your shower. The Felps Professional Quiabo XBTX Post-Progressive Sulfate-Free Sham...
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The in-mass smoothing pair Brazilian salons reach for. The Felps Professional Quiabo XBTX Volume-Reducing Mask + Anti-Residue Shampoo Hair Kit ...
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Two products, one professional sequence. The Felps Professional Omega Zero Resistance Smoothing Treatment + Anti-Residue Shampoo Hair Kit (16.9...
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Restore softness, shine and alignment with the Le Prö Reconstructive Organic Deep Repair Hair Mask – 10.58 oz (300 g), a high-performance Brazi...
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Bring the salon-grade Brazilian smoothing ritual home with the Le Prö Organic Single Pass 300ml + Organic Reconstruction Mask 1kg – 2-Piece Set...
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Bring the salon-grade Brazilian smoothing ritual home with the Le Prö Organic Single Pass 1L + Organic Reconstruction Mask 300g – 2-Piece Set, ...
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Serve every client — and every hair color — with the Le Prö Organic + Blond Treatment Masks 1L – 2-Piece Set, the professional Brazilian smooth...
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Start your Brazilian smoothing journey with the Le Prö Organic Single Pass 110ml + Organic Reconstruction Mask 300g – 2-Piece Set, the perfect ...
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Bring the salon-grade Brazilian smoothing ritual home with the Le Prö Organic Treatment + Reconstruction + Mais Liso – Brazilian Hair Care Kit ...
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Bring the salon-grade Brazilian smoothing ritual home with the Le Prö Organic Treatment Mask 1L + Mais Liso Smoothing Finisher – Brazilian Hair...
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Bring the salon-grade Brazilian smoothing ritual home with the Le Prö Essential Smoothing Kit – Brazilian Hair Care Kit – Multi-Piece Set, craf...
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Bring the salon-grade Brazilian smoothing ritual home with the Le Prö Organic Single Pass 1L + Organic Reconstruction Mask 1kg – Brazilian Hair...
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Bring the salon-grade Brazilian smoothing ritual home with the Le Prö Organic Single Pass 110ml + Organic Reconstruction Mask 1kg – Brazilian H...
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Meet the Le Prö Mais Liso Smoother Heat-Protectant Finisher – 6.76 fl oz (200 ml), a Brazilian 14-in-1 leave-on finisher with a lightweight, he...
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Give blonde hair the aligned, luminous finish of your dreams with the Le Prö Blond Single Pass Smoothing Hair Mask – 33.8 fl oz (1 L), a Brazil...
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Discover salon-grade smoothness in a single step with the Le Prö Organic Single Pass Smoothing Hair Mask – 3.72 fl oz (110 ml), a beloved Brazi...
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Embelleze AmaciHair Mix Hialurônico delivers an elite, professional-grade hair transformation system designed to relax, align, and deeply plump...
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