Boticário Cuide-se Bem Feira Pasta de Abacate Avocado Shampoo – Nourishing Cleansing for Porous Hair, 95% Natural Ingredients – 7.78 fl oz (230 ml)
- Cleanses the hair effectively and removes excess oil and everyday build-up.
- Helps porous, thirsty-feeling hair stay soft and comfortable after washing.
- Preps the hair fiber for the conditioner or mask step that follows.
- Brings the fresh avocado-inspired scent of the Cuide-se Bem Feira line to daily washing.
Made for people with porous hair — hair that soaks up water fast, dries quickly and feels rough after coloring, chemical treatments or heat styling — and for anyone who wants a vegan, cruelty-free everyday shampoo with a fresh avocado-inspired scent. It is a good fit if you like a rich lather and a gourmand fragrance in the shower. It is less suitable if you prefer fragrance-free or dye-free formulas, if you react to fragrance mixes, or if your scalp is currently irritated or broken. It is a cosmetic product for adults, for external use only.
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- 230 ml (7.78 fl oz) bottle, the practical everyday size sold in Brazil.
- Formulated with Persea Gratissima (Avocado) Oil, Glycerin and Tocopheryl Acetate.
- Polyquaternium-7 and Guar Hydroxypropyltrimonium Chloride help with wet detangling.
- 95% naturally derived ingredients, vegan and cruelty-free.
- A fluid, rich-lathering texture with a fresh avocado-inspired scent.
In the shower, apply the shampoo to damp hair and massage until it lathers, then rinse. Focus the lather on the scalp and roots, where oil and build-up collect, and let it slide down the lengths as you rinse. Repeat if your hair is very oily or heavily coated with styling products, then follow with the conditioner or mask of your routine. Avoid contact with the eyes and rinse thoroughly.
- It comes in a 230 ml squeeze bottle labeled in Portuguese; the English directions and the full ingredient list are on this page.
- The formula is tinted with cosmetic colorants, so rinse it out well and avoid leaving the product sitting on light-colored towels or surfaces.
- External use only and not edible: keep out of reach of children, do not apply to an irritated or injured scalp, and discontinue use if sensitization occurs.
The formula starts with a classic surfactant pair: Sodium Laureth Sulfate does the actual cleansing and Cocamidopropyl Betaine makes that step milder while helping build the lather. Glycerin, avocado oil and tocopheryl acetate sit alongside them so the wash removes oil and build-up without leaving porous hair feeling stripped, while Polyquaternium-7 and Guar Hydroxypropyltrimonium Chloride deposit on the fiber as you rinse to help with detangling and reduce the appearance of frizz. The preservatives (phenoxyethanol, sodium benzoate, benzoic acid, benzyl alcohol and iodopropynyl butylcarbamate), the pH adjusters and the colorants CI 19140 and CI 42090 keep the product stable and give it its look rather than acting on the hair. That is why this is step one of the routine: it clears the way so the conditioner or mask that follows can do the conditioning work.
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Learn moreBoticário Cuide-se Bem Feira Pasta de Abacate Avocado Shampoo, 7.78 fl oz (230 ml) is a nourishing cleansing shampoo from Brazil, created by O Boticário for hair that feels dry, thirsty and porous. Its avocado-paste inspired formula washes away excess oil and daily build-up while leaving the fiber soft, comfortable and ready to receive the rest of your treatment routine.
Straight from the Brazilian beauty scene, this shampoo belongs to the beloved Cuide-se Bem Feira line, which turns fresh market favorites into everyday self-care rituals. The formula is vegan, cruelty-free and made with 95% naturally derived ingredients, delivering that unmistakable Brazilian approach to hair care: sensorial, generous and joyful.
Rich lather, a fresh avocado-inspired scent and a rinse that leaves hair light instead of stripped — a true Brazilian bathroom-shelf staple, now shipped worldwide from MKPBR.
Key Features:
- Nourishing cleansing for porous hair: removes excess oil and residue without leaving the lengths feeling tight or stripped.
- Avocado paste inspiration: formulated with avocado oil, a classic Brazilian ingredient for hair that drinks up moisture.
- 95% naturally derived ingredients: a modern, thoughtfully built formula for daily use.
- Vegan and cruelty-free: no animal-derived ingredients and no animal testing.
- Preps hair for treatment: helps the conditioner and mask steps of your routine work more comfortably.
- Signature avocado-inspired scent: a fresh, gourmand fragrance that lingers softly after the shower.
- Generous 230 ml (7.78 fl oz) bottle: practical everyday size, imported directly from Brazil.
How To Use
- In the shower, fully wet your hair with warm water.
- Apply the shampoo to damp hair, focusing on the scalp and roots.
- Massage gently with your fingertips until a rich lather forms.
- Rinse thoroughly with plenty of water.
- Repeat if your hair is very oily or heavily coated with styling products, then follow with your conditioner or mask.
Expert Tip: For porous hair, work the lather only at the scalp and let it slide down the lengths as you rinse — this cleanses the roots properly while helping the ends stay soft and manageable.
Ingredients (Highlights)
- Persea Gratissima (Avocado) Oil: a nourishing plant oil traditionally used in Brazil to help soften dry, porous hair.
- Glycerin: a classic humectant that helps attract and hold water in the hair fiber.
- Tocopheryl Acetate (Vitamin E): an antioxidant ingredient that supports the condition of the hair fiber.
- Polyquaternium-7: a conditioning agent that helps reduce the appearance of frizz and improves wet detangling.
- Guar Hydroxypropyltrimonium Chloride: a guar-derived conditioner that helps leave hair smoother and easier to comb.
- Cocamidopropyl Betaine: a gentle co-surfactant that helps make the cleansing step milder.
Full ingredient list (INCI): Aqua/Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, PEG-18 Glyceryl Oleate/Cocoate, Parfum, Phenoxyethanol, Potassium Chloride, Sodium Benzoate, Lactic Acid, Dimethiconol, Glycol Distearate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Gluconate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Laureth-4, Tocopheryl Acetate, Sodium Hydroxide, TEA-Dodecylbenzenesulfonate, Persea Gratissima (Avocado) Oil, Benzoic Acid, Benzyl Alcohol, CI 19140 (Tartrazine Yellow), CI 42090 (Brilliant Blue), Polysorbate 20, Iodopropynyl Butylcarbamate.
Warnings: External use only. Cosmetic product. Not edible. Avoid contact with the eyes. Do not apply to an irritated or injured scalp. Discontinue use in case of sensitization. Keep out of reach of children.
O Boticário was founded in 1977 as a small compounding pharmacy in Curitiba, Paraná, and grew into the largest beauty franchise network in Brazil, with thousands of stores across the country and a presence in dozens of markets worldwide. The brand built its reputation on Brazilian botanical inspiration, accessible everyday luxury and lines that families pass down through generations. O Boticário is certified cruelty-free and does not test its products on animals.
FAQ
Is this shampoo suitable for color-treated hair?
It is a daily cleansing shampoo formulated for porous hair and can generally be used on colored hair. If your color is very fresh or intense, alternate with a color-safe wash and always follow with a conditioner or mask.
What does "porous hair" mean and how do I know if mine is porous?
Porous hair has a more open cuticle, so it absorbs water fast and loses it just as fast. If your hair dries very quickly, feels rough or tangles easily after chemical treatments or heat styling, it is likely porous.
Is it vegan and cruelty-free?
Yes. The formula contains no animal-derived ingredients and O Boticário is a certified cruelty-free brand.
What does it smell like?
The fragrance is inspired by fresh avocado — creamy, green and gourmand, in the fresh-market spirit of the Cuide-se Bem Feira line. It is noticeable in the shower and fades to a soft trail afterwards.
Will the packaging be in Portuguese?
Yes. This is an authentic Brazilian product imported from Brazil, so the bottle is labeled in Portuguese. The full English usage instructions and ingredient list are provided on this page.
Discover more Brazilian beauty favorites at O Boticário Collection.