Boticário Match Ciência das Curvas Memory Styling Jelly for Curls – Definition with Flexible Hold – 12.35 oz (350 g)
- Helps define and shape curly and coily hair from 3A to 4C as a leave-in finishing step.
- Helps prolong curl definition for up to 48 hours between wash days.
- Supports a mirror-like shine without weighing the curls down.
- Holds the style with a flexible, memory-style finish instead of a stiff cast.
- Helps keep the fiber's water balance in check with humectants and a seven-oil blend.
Made for people with curly and coily hair, roughly 3A to 4C, who want definition and shine from a leave-in styling step, and for anyone following a no-poo or low-poo routine, since the formula is free of sulfates, parabens, silicones and salt. It also suits vegans and shoppers looking for cruelty-free Brazilian beauty. It is not for you if you want a rinse-out treatment, mask or conditioner, because this jelly stays in the hair and does not replace wash-day care. It is not intended for eyelashes or eyebrows, and it is not suitable for anyone with a known coconut allergy or a marked sensitivity to fragrance allergens, since it contains Cocos Nucifera (Coconut) Seed Butter and declared fragrance allergens.
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- Size: 350 g (12.35 oz) jar, a high-yield concentrated format.
- Key actives: a blend of seven plant oils and butters of 99.6% natural origin, plus Sodium Hyaluronate, Glycerin and Polyquaternium-68.
- Brazilian origin: made in Brazil by O Boticario, the country's largest beauty franchise and a certified cruelty-free brand.
- Texture: a light hair jelly that spreads through damp hair and dries down to a flexible, touchable hold.
- Vegan formula, 100% released for the no-poo method, with no sulfates, parabens, silicones or salt.
Apply small amounts to clean, damp hair, spreading it evenly section by section from the lengths down to the ends, then scrunch and release the strands to give each curl its shape. This is a leave-in styling and finishing step, not a rinse-out treatment, so the jelly stays in the hair: let it air-dry or diffuse until fully set and do not rinse it out. Between washes, re-dampen the curls with a little water and reapply a small amount to reshape them.
- Packaging: a 350 g screw-top jar, so scoop with clean hands and close it tightly after use, away from light and excessive heat.
- Staining: the jelly is clear and is not a color product, but wash your hands after applying, protect your eyes while washing your hair and rinse with plenty of water if any gets in them.
- Practical limits: keep out of reach of children, do not use on eyelashes or eyebrows, stop using it if scalp irritation appears, and expect packaging labeled in Portuguese.
The formula works in two layers. Gelling agents such as Acrylates/C10-30 Alkyl Acrylate Crosspolymer and Caesalpinia Spinosa Gum, together with Polyquaternium-68, build a light film that sets the curl as the hair dries, which is where the 48-hour definition and the flexible memory hold come from. Underneath that film, humectants like Glycerin and Sodium Hyaluronate help attract and hold water in the fiber, while the blend of seven oils and butters, including black cumin, moringa, puna, baobab and opuntia seed oils with coconut seed butter and shea butter, helps nourish the hair and support shine so the hold does not read as dry or dull. Because it is a leave-in step applied to damp hair, the film forms while the curl is already in its natural shape, which is why the technique matters as much as the formula: scrunch, then let the hair dry undisturbed.
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Learn moreBring Brazilian curl science into your routine with Boticário Match Ciência das Curvas Memory Styling Jelly for Curls – 12.35 oz (350 g), a lightweight hair jelly co-created and approved with women who wear curly and coily hair.
Developed in Brazil by O Boticário, the Match Ciência das Curvas line was designed around the needs of curl patterns from 3A to 4C, pairing a blend of seven plant oils and butters of 99.6% natural origin with humectants that help keep the fiber's water balance in check.
Important: this is a leave-in styling and finishing product, not a rinse-out treatment. You apply it to clean, damp hair and leave it in so it can shape, define and hold your curls as they dry.
Key Features:
- 48-hour curl definition: helps prolong the definition of your style between wash days.
- Flexible memory hold: shapes your finish or updo while keeping curls springy and touchable.
- Mirror-like shine: helps hair look glossy without weighing curls down.
- No dryness, no flaking: the formula is designed not to dry out the hair or leave visible residue.
- No-poo friendly and vegan: 100% released for the no-poo method, free of sulfates, parabens, silicones and salt.
- High-yield 350 g jar: a concentrated jelly that goes a long way, with the fresh, sophisticated Match signature fragrance.
- Made in Brazil: formulated by O Boticário, Brazil's largest beauty franchise and a certified cruelty-free brand.
How To Use
- Start with clean, damp hair — towel-dried or freshly refreshed with water.
- Dispense a small amount and apply evenly, section by section, from the lengths down to the ends.
- Scrunch and release the strands to encourage each curl to form and take shape.
- Leave the jelly in — do not rinse it out. Let hair air-dry or diffuse until fully set.
- Between washes, dampen your curls with a little water and reapply a small amount to reshape.
Expert Tip: Apply on soaking-wet hair for maximum definition and on lightly damp hair for more volume, and build up in thin layers instead of one heavy application — a little goes a long way with this concentrated jelly.
Ingredients (Highlights)
- Blend of 7 oils and butters (99.6% natural origin): Nigella Sativa (black cumin), Moringa Oleifera, Puna, Adansonia Digitata (baobab) and Opuntia Ficus-Indica seed oils with Cocos Nucifera (coconut) seed butter and Butyrospermum Parkii (shea) butter, which help nourish the fiber and support shine and definition.
- Sodium Hyaluronate and Glycerin: humectants that help attract and hold water in the hair fiber, supporting the formula's water-balancing (osmoregulating) approach.
- Polyquaternium-68: a conditioning film-forming polymer that helps give the jelly its flexible, memory-style hold.
- Caesalpinia Spinosa Gum and Acrylates/C10-30 Alkyl Acrylate Crosspolymer: plant gum and gelling agent that create the signature jelly texture and help the style stay in place.
- Aloe Barbadensis Leaf Extract: a classic softening botanical that helps hair feel comfortable and conditioned.
- Tocopherol (Vitamin E): an antioxidant that helps protect the oil blend in the formula.
Full ingredient list (INCI): Aqua/Water; Glycerin; PEG-40 Hydrogenated Castor Oil; PEG-6 Caprylic/Capric Glycerides; Parfum; Phenoxyethanol; Acrylates/C10-30 Alkyl Acrylate Crosspolymer; Polyquaternium-68; Caprylyl Glycol; Aminomethyl Propanol; Sodium Gluconate; Cocos Nucifera (Coconut) Seed Butter; Ethylhexylglycerin; Sodium Hyaluronate; Nigella Sativa (Black Cumin) Seed Oil; Moringa Oleifera Seed Oil; Puna Seed Oil; Adansonia Digitata (Baobab) Seed Oil; Opuntia Ficus-Indica Seed Oil; Butyrospermum Parkii (Shea) Butter; Maltodextrin; Aloe Barbadensis Leaf Extract; Tocopherol; Lactic Acid; Methylpropanediol; Sodium Benzoate; Potassium Sorbate; Polysorbate 80; Calcium Gluconate; Gluconolactone; Salix Alba (White Willow) Bark Extract; Caesalpinia Spinosa Gum; Terpinen-4-ol; Alpha-Isomethyl Ionone; Benzyl Salicylate; Cinnamyl Alcohol; Citronellol; Coumarin; Geraniol; Hexyl Cinnamal; Limonene; Linalool; Pogostemon Cablin (Patchouli) Oil; Rose Ketones; Hexamethylindanopyran; Tetramethyl Acetyloctahydronaphthalenes; Citrus Aurantium Peel Oil; Geranyl Acetate.
Allergen note: This formula contains Cocos Nucifera (Coconut) Seed Butter — please avoid it if you have a known coconut allergy or sensitivity. It also contains declared fragrance allergens: Alpha-Isomethyl Ionone, Benzyl Salicylate, Cinnamyl Alcohol, Citronellol, Coumarin, Geraniol, Hexyl Cinnamal, Limonene and Linalool. Always review the full INCI list above before use.
Consumer guidance: If scalp irritation occurs, discontinue use. Keep the product tightly closed and away from light and excessive heat. Do not use on eyelashes or eyebrows. Wash your hands after applying the product. Protect your eyes when washing your hair. In case of contact with the eyes, rinse thoroughly with plenty of water. If irritation occurs, seek medical attention. Keep out of reach of children.
O Boticário was founded in 1977 as a small compounding pharmacy in Curitiba, Paraná, and grew into the largest beauty franchise in Brazil, with thousands of stores across the country and a presence in dozens of markets worldwide. The brand is known for pairing Brazilian botanical ingredients with its own research labs, and it is certified cruelty-free — no O Boticário product is tested on animals. The Match Ciência das Curvas line is the brand's science-led answer for every curl pattern, built on bioinformatics studies of different hair types.
FAQ
Is this a leave-in product or do I rinse it out?
It is a leave-in styling jelly. Apply it to clean, damp hair as your finishing step and let it dry in — there is no rinsing involved.
Which curl types is it made for?
It was co-created and approved with women who have curly and coily hair, and it is designed for curl patterns from 3A through 4C. Wavier textures can still use it, simply with a smaller amount.
Will it leave my curls crunchy or flaky?
The formula is designed to hold the shape while staying flexible, and it is made not to dry out the hair or leave visible residue. If you prefer a softer finish, scrunch your curls once they are completely dry.
Is it suitable for the no-poo method and for vegans?
Yes. It is 100% released for no-poo routines — free of sulfates, parabens, silicones and salt — and the jelly is vegan.
Is the packaging in Portuguese?
Yes. This is an authentic Brazilian product sourced in Brazil, so the jar and carton are labeled in Portuguese. The English ingredient list and directions above cover everything on the label.
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