Felps Professional Sou Loira Repairing Purple Shampoo – Neutralizes Yellow Tones, Repairs & Adds Shine – 8.45 fl oz (250 ml)
- Cleanses blonde, bleached and highlighted hair without a stripped, squeaky feel.
- Deposits a light violet tone that helps neutralize the look of yellow and brassy reflections.
- Helps hydrate and soften lengths that have been lightened or chemically treated.
- Helps hair look glossier and more even in tone between salon visits.
Made for anyone with blonde, platinum, highlighted, bleached, discoloured, grey or silver hair who wants to keep their colour looking cool rather than yellow. It suits people maintaining a salon lightening service at home, and it is equally useful for naturally grey or white hair that has picked up a warm cast. It is not intended for dark or unlightened hair, where the violet pigment will not show.
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- Formulated and made in Brazil by Felps Professional, a salon hair care brand based in Cascavel, Paraná.
- Carries Acid Violet 43, a violet cosmetic colourant chosen to offset yellow tones in light hair.
- Blends Brazilian açaí fruit extract with trehalose and conditioning polymers for softness alongside the toning.
- Part of the Sou Loira range, so it can be layered with the matching conditioner and toning mask.
Wet the hair thoroughly, then work the shampoo through the lengths and scalp until it lathers. Leave it on for roughly one to three minutes depending on how much toning you want, then rinse out completely. Repeat the application if the hair still looks warm, and follow with a conditioner or mask made for lightened hair. Most people use it once or twice a week in place of their usual shampoo.
- Comes in a 250 ml (8.45 fl oz) lilac flip-cap bottle; the liquid itself is a deep violet.
- The pigment can temporarily tint very porous hair, skin, nails and pale surfaces, so rinse splashes off promptly and start with a shorter processing time on the first wash.
The formula does two jobs in one step. Sodium Laureth Sulfate with Cocamidopropyl Betaine and Disodium Cocoyl Glutamate handles the cleansing, lifting away oil and buildup so the hair surface is clean and receptive. While that happens, Acid Violet 43 leaves a fine violet deposit on the cuticle, and because violet sits opposite yellow on the colour wheel it visually offsets the warm cast that lightened hair drifts toward. The third layer is comfort: açaí fruit extract, trehalose, betaine, guar hydroxypropyltrimonium chloride and dimethiconol move in behind the surfactants to soften, add slip and smooth the cuticle, which is what stops a toning wash from feeling rough and makes the finished blonde look brighter and more reflective.
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Learn moreMeet the Felps Professional Sou Loira Repairing Shampoo – 8.45 fl oz (250 ml), the violet-toned cleanser blondes reach for when brassiness starts creeping back in. Formulated in Brazil for lightened, highlighted and naturally fair hair, it washes away everyday buildup while depositing a whisper of violet pigment that helps cancel out unwanted yellow warmth.
Blonde hair is thirsty hair. Every wash, every hour in the sun and every round of lightening leaves the cuticle a little more porous than before. That is why this formula pairs its toning pigment with açaí fruit extract, trehalose and conditioning polymers — so the colour correction arrives alongside real softness, instead of the squeaky, stripped feeling many purple shampoos leave behind.
Used once or twice a week in place of your regular shampoo, it helps keep blonde looking cooler, brighter and more luminous between salon visits, and it is gentle enough to alternate with your everyday wash.
Key Features:
- Violet Toning Pigment: Acid Violet 43 deposits a soft violet tone that helps neutralize the look of yellow and brassy reflections.
- Açaí Fruit Extract: A Brazilian Amazon berry extract used here to help condition and comfort lightened lengths.
- Trehalose: A moisture-binding sugar that helps hair hold on to hydration through repeated washing.
- Repair-Focused Care: Conditioning agents help reduce the appearance of roughness and breakage on chemically lightened hair.
- Luminous Finish: Dimethiconol helps smooth the cuticle so blonde reflects more light and looks glossier.
- Blonde, Bleached & Grey Friendly: Suitable for highlighted, platinum, discoloured and naturally grey or silver hair.
- Salon Formulated in Brazil: Made by Felps Professional, a Brazilian professional hair care house.
How To Use
Professional Use Recommended.
- Wet: Soak hair thoroughly with warm water.
- Apply: Distribute the shampoo evenly through the lengths and over the scalp.
- Massage: Work into a lather with the fingertips for 1–3 minutes, depending on how much toning you want.
- Rinse: Rinse out completely, then repeat the application if the hair still looks warm.
- Follow Up: Finish with a conditioner or mask suited to lightened hair.
Expert Tip: Pair it with the Felps Professional Sou Loira Repairing Conditioner, and reach for the Felps Professional Sou Loira Toning Mask on weeks when brassiness is more stubborn — the mask carries a heavier dose of violet pigment for a deeper refresh.
Ingredients (Highlights)
- Acid Violet 43: Violet cosmetic colourant that visually counteracts yellow tones in light hair.
- Euterpe Oleracea (Açaí) Fruit Extract: Amazonian fruit extract used to help nourish and soften the hair fibre.
- Trehalose: Naturally derived sugar that helps hair retain moisture.
- Guar Hydroxypropyltrimonium Chloride: Plant-derived conditioning polymer that helps with detangling and slip.
- Dimethiconol: Silky conditioning agent that helps add shine and reduce the appearance of frizz.
- Betaine: Humectant that supports a soft, hydrated feel.
Full Ingredient List (INCI): Aqua, Sodium Laureth Sulfate, Cocamide DEA, Cocamidopropyl Betaine, Disodium Cocoyl Glutamate, Parfum, Laureth-2, Acetamide MEA, Dimethiconol, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Propylene Glycol, Acid Violet 43, Betaine, Disodium EDTA, Trehalose, Citric Acid, Disodium Distyrylbiphenyl Disulfonate, Polyquaternium-7, Sodium Benzoate, TEA-Dodecylbenzenesulfonate, Euterpe Oleracea Fruit Extract, Phenoxyethanol, Magnesium Nitrate, Methylchloroisothiazolinone and Methylisothiazolinone, Magnesium Chloride, Iodopropynyl Butylcarbamate, Tetramethyl Acetyloctahydronaphthalenes, Alpha-Isomethyl Ionone, Benzyl Salicylate, Linalyl Acetate, Limonene, Linalool.
Allergen warnings / usage cautions: Contains the fragrance allergens Limonene, Linalool, Benzyl Salicylate and Alpha-Isomethyl Ionone. Also contains Methylchloroisothiazolinone and Methylisothiazolinone and Iodopropynyl Butylcarbamate, which may cause a reaction in sensitive individuals. For external use only — avoid contact with the eyes, and rinse immediately with plenty of water if contact occurs. Do not apply to an irritated or broken scalp. Violet pigment can temporarily stain very porous hair, skin, nails and light-coloured surfaces. Keep in a cool place and out of the reach of children.
Welcome to the world of Felps Professional, where Brazilian salon craft meets everyday home care. Headquartered in Cascavel, Paraná, Felps Professional is known across Brazil for its straightening and volume-reduction treatments and for the home care lines that salons send clients home with — ranges now exported to blondes and brunettes well beyond Brazil. The Sou Loira collection is the brand's answer to the one question every blonde eventually asks: how do I keep this colour cool for longer?
FAQ
How often should I use this purple shampoo?
Once or twice a week is a good starting point for most blondes. Use your regular shampoo on the other days, and increase or decrease the frequency depending on how quickly warmth returns to your hair.
Is this an authentic Felps Professional product?
Yes. This is genuine Felps Professional stock sourced in Brazil, where the brand is manufactured. Packaging is the Brazilian retail packaging and is labelled in Portuguese, with English text also printed on the back of the bottle.
Do you ship internationally, and what if I need to return it?
Yes — we ship worldwide from our warehouse, with tracking provided once your order leaves. If something is not right with your order, our returns policy is available on our website and our team will walk you through the process.
Which hair types is it suited to?
It is made for blonde, highlighted, bleached, discoloured, grey and silver hair. It is not intended for dark or unlightened hair, where the violet pigment simply will not be visible.
Will it turn my hair purple?
Used as directed it deposits only a light violet tone that offsets yellow. Very porous or very pale hair can grab pigment faster, so start with a shorter processing time on your first wash and build up from there.
Explore more at our Felps Professional collection.