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Widi Care Hair Care Collection

Intelligent, sustainable hair care rooted in Brazil since 2016.

  • Since 2016
  • 80+ Products
  • Vegan
  • Woman-Founded
  • All Hair Types

Widi Care crafts exceptional hair care with soft fragrances and distinct textures for every hair type, from curly to straight and color-treated. Vegan formulations and a strong stance against animal cruelty guide every product in the range.

Read the full story

Widi Care is a brand synonymous with intelligent beauty and innovation, proudly rooted in Brazil. Since 2016, Widi Care has been dedicated to crafting exceptional hair care solutions, bringing expert formulations directly home through its acclaimed home care ranges, embodying the belief that every beauty matters.

Widi Care stands apart with a portfolio of over 80 unique, in-house manufactured products. Each creation is defined by soft fragrances, distinct textures, and results tailored for all hair types—curly, coily, wavy, straight, relaxed, or color-treated. The comprehensive selection covers professional, semi-professional, and home care needs.

Widi Care has been fiercely against animal cruelty, investing in vegan formulations and actively participating in reverse logistics to recycle plastic equivalent to its production, contributing to a more sustainable world. Founded by a woman and powered by a team where 75% are women, Widi Care champions representativeness and empowers individuals to embrace their unique beauty, with a vision to elevate the vibrant spirit of Brazilian beauty globally.

Guaranteed Delivery Program

Guaranteed Delivery Program

Shop with confidence. Final price at checkout, no surprise duties or taxes.

  • If customs can't release your order, you get a 100% refund.
  • Worldwide coverage, from Brazil to your door.

MKPBR Quality Promise

Every product is 100% authentic, sourced directly from official Brazilian brands.

  • Original products only. No fakes, ever.
  • Protected by our Guaranteed Delivery Program.

10% off with ILOVEMKPBR

Use the code at checkout and save on your whole order.

ILOVEMKPBR
  • Valid on orders from US$70.
  • One use per customer, no expiry date.
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