Ana Paula Carvalho AP Professional

Founded by world-renowned hair realignment expert Ana Paula Carvalho, AP Professional is a symbol of luxury and excellence in the Brazilian beauty industry. With over a decade of expertise, Ana Paula Carvalho has revolutionized the professional market by developing high-performance formulas that combine advanced technology with premium ingredients. The brand's mission is to empower beauty professionals and individuals alike, providing innovative solutions that deliver extraordinary, salon-quality results with a focus on safety and hair health.

The crown jewel of the collection is the iconic Liso Lambido, a 100% formaldehyde-free hair realignment treatment that has achieved global acclaim. Unlike traditional straighteners, Liso Lambido uses an organic acid-based formula designed to align the hair fibers perfectly while preserving their integrity. Other standout products include the Diamond Lifting Capilar, a high-performance treatment for intense rejuvenation, and the Infinity Pro line, which focuses on deep reconstruction and mirror-like shine. For ongoing maintenance, the brand offers the Mainha Moisturizing and Fusion Therapy home care kits, ensuring that the results achieved in the salon remain vibrant and long-lasting.

AP Professional products are distinguished by their "Supreme" formulations, enriched with natural actives such as Macadamia Oil, Cupuaçu Butter, and Vitamin E, which restructure the hair cortex and reorganize the cuticles, eliminating frizz and volume without the harsh odors or scalp discomfort associated with chemical relaxers. Rooted in Brazilian beauty traditions but engineered for the global stage, the collection suits all hair types, from rebellious waves to tight curls—restoring hair vitality and boosting self-confidence for stylists and beauty enthusiasts alike.