Boticário Cuide-se Bem Feira Vinagre de Maçã Shampoo – Scalp Balance & Shine for Oily Roots – 7.78 fl oz (230 ml)
- Cleanses hair and scalp with a gentle, purifying micellar wash.
- Helps reduce the appearance of oiliness at the roots without stripping the lengths.
- Lifts away product buildup and everyday grime so hair feels light again.
- Leaves hair looking shiny and moving freely after rinsing.
- Works as the first step of the Cuide-se Bem Feira hair routine.
Made for anyone whose roots turn oily quickly, or who uses a lot of styling products and wants a refreshing wash that lifts buildup; O Boticário positions it for all hair types, so it also suits people simply looking for an everyday Brazilian shampoo that leaves hair shiny and light. It is less of a match if you want a rich, deeply nourishing cleanser for very dry or chemically damaged lengths, if you prefer to avoid sulfates (the base is sodium laureth sulfate), or if you are sensitive to fragrance, to hexyl cinnamal or to synthetic colour additives. It is not for use on an irritated or broken scalp.
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- 7.78 fl oz (230 ml) bottle of shampoo.
- Key ingredients: Vinegar (apple cider vinegar), Lactic Acid and Rubus Idaeus (Raspberry) Fruit Extract.
- Mild sugar-derived cleansers (Decyl Glucoside, Lauryl Glucoside) alongside conditioning Polyquaternium-7 and Polyquaternium-10.
- Made in Brazil by O Boticário, the certified cruelty-free house founded in Curitiba, Paraná.
- Fluid shampoo texture that lathers easily on damp hair and rinses out clean, leaving a light, non-heavy feel.
Apply the shampoo to damp hair and massage until it lathers, then rinse. If needed, repeat the application. Concentrating the lather at the roots, where oil and buildup collect, and letting the suds rinse down the lengths keeps mid-lengths and ends comfortable while the scalp gets the deeper clean. Follow with your usual conditioner or hair mask.
- Comes in a 230 ml plastic bottle labelled in Portuguese, as this is an authentic Brazilian product.
- The formula uses synthetic colour additives, so avoid leaving the tinted product in contact with light-coloured towels, clothing or porous surfaces.
- External use only, not edible: avoid contact with the eyes and rinse with plenty of water if it happens, do not apply to an irritated or broken scalp, keep tightly closed away from light and excessive heat, and keep out of the reach of children.
The formula works in two moves. A cleansing base of sodium laureth sulfate, softened by the milder decyl and lauryl glucoside, does the lifting: it pulls oil and product buildup away from the roots and rinses them off. Vinegar and lactic acid then keep the wash at an acidic, hair-friendly pH, so the cuticle is left feeling smooth rather than roughened, which is what reads as shine. Glycerin and the two polyquaterniums stay behind after rinsing to add slip and suppleness, so hair combs through easily and feels light instead of coated, while raspberry fruit extract and the fragrance carry the fresh, market-stall character of the Cuide-se Bem Feira line. It is designed as step one of the routine, before a conditioner or mask on the lengths.
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Learn moreCuide-se Bem Feira Vinagre de Maçã Shampoo – 7.78 fl oz (230 ml) is the apple cider vinegar shampoo from O Boticário, the beauty house born in Curitiba, Brazil. Its micellar formula gives hair a gentle, purifying wash that lifts away buildup and excess oil at the roots without leaving lengths feeling stripped.
Made in Brazil and part of the Cuide-se Bem Feira collection, it pairs apple cider vinegar with raspberry fruit extract and a mild glucoside cleansing base. The result is a refreshing lather that rinses clean and leaves hair light, mobile and full of shine.
Suitable for all hair types and especially welcome when roots turn oily quickly, it is the first step of a Brazilian hair routine you can build on with the rest of the Cuide-se Bem Feira line.
Key Features:
- Micellar purifying cleanse: the micellar base attracts and rinses away product buildup and daily grime with a gentle, refreshing wash.
- Helps balance oily roots: supports a fresher scalp feel by helping reduce the appearance of oiliness at the root without drying out the lengths.
- Apple cider vinegar formula: vinegar plus lactic acid help smooth the hair surface so light bounces off strands.
- Shine and movement: hair is left feeling light, soft and mobile, with a glossy finish rather than a heavy, coated one.
- Gentle glucoside blend: decyl glucoside and lauryl glucoside soften the cleansing system so it stays comfortable for frequent washing.
- Brazilian beauty, cruelty-free: developed and produced in Brazil by O Boticário, a certified cruelty-free brand that never tests on animals.
- Generous 230 ml bottle: 7.78 fl oz of shampoo for every hair type, ready to pair with the rest of the Cuide-se Bem Feira routine.
How To Use
- Wet hair thoroughly with warm water.
- Apply the shampoo to damp hair and massage until it lathers.
- Rinse completely.
- If needed, repeat the application.
- Follow with your usual conditioner or hair mask.
Expert Tip: concentrate the lather at the roots, where oil and buildup collect, and let the suds simply rinse down the lengths – that keeps mid-lengths and ends feeling soft while the scalp gets the deeper clean.
Ingredients (Highlights)
- Vinegar (Apple Cider Vinegar): the signature of the formula, it helps leave the hair surface smooth and refreshed after cleansing.
- Lactic Acid: a gentle acid that keeps the shampoo at a hair-friendly pH so cuticles feel smooth and reflect light.
- Rubus Idaeus (Raspberry) Fruit Extract: a fruit extract from the Cuide-se Bem Feira signature, bringing the line's fresh market-fruit character.
- Decyl Glucoside & Lauryl Glucoside: mild sugar-derived cleansers that soften the wash and help it stay comfortable for regular use.
- Glycerin: a classic humectant that helps hair feel supple rather than stripped after washing.
- Polyquaternium-7 & Polyquaternium-10: conditioning agents that help with slip and detangling so hair combs through easily.
Full ingredient list (INCI): Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Phenoxyethanol, Potassium Chloride, Decyl Glucoside, Parfum, Sodium Benzoate, Lauryl Glucoside, Vinegar, Sodium Gluconate, Polyquaternium-10, Polyquaternium-7, Lactic Acid, Sodium Hydroxide, Rubus Idaeus (Raspberry) Fruit Extract, Polysorbate 20, Vermelho escarlate 125, Amarelo de tartrazina, Hexyl Cinnamal.
Consumer guidance: EXTERNAL USE. COSMETIC PRODUCT. NOT EDIBLE. Avoid contact with the eyes; if this happens, rinse with plenty of water. Do not apply to an irritated or broken scalp. Discontinue use in case of sensitisation. Keep the product tightly closed, away from light and excessive heat. Keep out of the reach of children.
O Boticário was founded in 1977 as a small compounding pharmacy in Curitiba, Paraná, and grew into the largest beauty franchise network in Brazil, with thousands of stores across the country and a following far beyond it. The brand built its reputation on Brazilian botanicals, distinctive fragrances and accessible everyday care, and it is certified cruelty-free – no O Boticário product is tested on animals. Cuide-se Bem is its best-loved bath and body family, and the Feira collection brings that market-fresh, fruit-inspired spirit to hair care.
FAQ
Is this shampoo suitable for my hair type?
Yes – O Boticário positions it for all hair types. It is especially handy if your roots get oily quickly or if you use a lot of styling products, because the micellar base is built to lift buildup.
Will apple cider vinegar dry out my hair?
The formula is designed to clean gently: the vinegar and lactic acid work alongside mild glucoside cleansers and glycerin, so hair is left feeling clean and light rather than stripped.
How often can I use it?
It can be used as your regular shampoo, as often as you normally wash your hair. Simply follow with a conditioner or mask on the lengths if you like extra softness.
Is the packaging in Portuguese?
Yes. This is an authentic Brazilian product shipped from its home market, so the bottle is labelled in Portuguese. The English directions and full ingredient list are on this page for you.
Is it cruelty-free?
Yes. O Boticário is a certified cruelty-free company and does not test its products on animals.
Discover more Brazilian beauty favorites at O Boticário Collection.
