Ybera Paris

Ybera Paris is a Brazilian professional hair cosmetics brand founded in 2005 in Espírito Santo, built on a clear purpose: deliver high-performance, salon-grade results through innovation and safe, modern cosmetology. Often recognized as Grupo Ybera Paris, the brand blends Brazilian expertise with a refined “Paris” DNA—positioning hair care as an experience of sophistication, performance, and continuous innovation. Today, Ybera Paris is present internationally, with distribution across dozens of countries and strong relevance in professional salons as well as at-home maintenance routines.

At the heart of the collection are Ybera’s iconic smoothing and treatment systems—especially the widely known Fashion Gold progressive brush line, developed to support sleek, aligned hair with a focus on treatment benefits and a formaldehyde-free approach.

Alongside smoothing, Ybera also offers a complete ecosystem of hair care categories designed to meet different hair needs and goals: hydration, reconstruction, and maintenance home care that helps extend salon results with consistent use.

Explore the full Ybera Paris collection below and find the right system for your hair goals.