Maria Margarida

Discover the bold, expressive world of Maria Margarida, a Brazilian beauty brand founded in 2013 by Carol Assis in Goiânia. Built on a mission to redefine the makeup experience, the brand champions creativity, self‑expression, and confidence through innovative, vegan, and cruelty‑free cosmetics. Every formula is crafted to celebrate individuality, turning color, texture, and shine into tools of empowerment.

Among the highlights of the collection is the Tapioca Hydrating Powder, a bestseller beloved for its ultra‑fine texture, soft matte finish, and the natural hydration provided by tapioca extract. This unique blend delivers long‑lasting comfort while reducing excess shine, making it ideal for everyday use.

Another iconic item is the “Até Embaixo D’Água” Makeup Fixer, available in spray and drop formats. Engineered for exceptional hold, it enhances adhesion, boosts longevity, and helps makeup withstand humidity and long days without compromising comfort. Its versatility makes it a favorite of professionals and beauty enthusiasts alike.

The Maria Margarida collection reflects the vibrant soul of Brazil, blending botanical inspirations, modern textures, and the brand’s signature commitment to expressive beauty. Each product encourages creativity and celebrates makeup as a daily act of self‑care.

Explore the full collection below.