{"product_id":"felps-sou-loira-repairing-purple-shampoo","title":"Felps Professional Sou Loira Repairing Purple Shampoo – Neutralizes Yellow Tones, Repairs \u0026 Adds Shine – 8.45 fl oz (250 ml)","description":"\u003cp\u003eMeet the \u003cstrong\u003eFelps Professional Sou Loira Repairing Shampoo – 8.45 fl oz (250 ml)\u003c\/strong\u003e, the violet-toned cleanser blondes reach for when brassiness starts creeping back in. Formulated in Brazil for lightened, highlighted and naturally fair hair, it washes away everyday buildup while depositing a whisper of violet pigment that helps cancel out unwanted yellow warmth.\u003c\/p\u003e\n\u003cp\u003eBlonde hair is thirsty hair. Every wash, every hour in the sun and every round of lightening leaves the cuticle a little more porous than before. That is why this formula pairs its toning pigment with açaí fruit extract, trehalose and conditioning polymers — so the colour correction arrives alongside real softness, instead of the squeaky, stripped feeling many purple shampoos leave behind.\u003c\/p\u003e\n\u003cp\u003eUsed once or twice a week in place of your regular shampoo, it helps keep blonde looking cooler, brighter and more luminous between salon visits, and it is gentle enough to alternate with your everyday wash.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet Toning Pigment\u003c\/strong\u003e: Acid Violet 43 deposits a soft violet tone that helps neutralize the look of yellow and brassy reflections.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAçaí Fruit Extract\u003c\/strong\u003e: A Brazilian Amazon berry extract used here to help condition and comfort lightened lengths.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrehalose\u003c\/strong\u003e: A moisture-binding sugar that helps hair hold on to hydration through repeated washing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepair-Focused Care\u003c\/strong\u003e: Conditioning agents help reduce the appearance of roughness and breakage on chemically lightened hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLuminous Finish\u003c\/strong\u003e: Dimethiconol helps smooth the cuticle so blonde reflects more light and looks glossier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlonde, Bleached \u0026amp; Grey Friendly\u003c\/strong\u003e: Suitable for highlighted, platinum, discoloured and naturally grey or silver hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon Formulated in Brazil\u003c\/strong\u003e: Made by Felps Professional, a Brazilian professional hair care house.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Use Recommended.\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eWet\u003c\/strong\u003e: Soak hair thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply\u003c\/strong\u003e: Distribute the shampoo evenly through the lengths and over the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMassage\u003c\/strong\u003e: Work into a lather with the fingertips for 1–3 minutes, depending on how much toning you want.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse\u003c\/strong\u003e: Rinse out completely, then repeat the application if the hair still looks warm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFollow Up\u003c\/strong\u003e: Finish with a conditioner or mask suited to lightened hair.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eExpert Tip\u003c\/strong\u003e: Pair it with the Felps Professional Sou Loira Repairing Conditioner, and reach for the Felps Professional Sou Loira Toning Mask on weeks when brassiness is more stubborn — the mask carries a heavier dose of violet pigment for a deeper refresh.\u003c\/p\u003e\n\u003ch3\u003eIngredients (Highlights)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcid Violet 43\u003c\/strong\u003e: Violet cosmetic colourant that visually counteracts yellow tones in light hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEuterpe Oleracea (Açaí) Fruit Extract\u003c\/strong\u003e: Amazonian fruit extract used to help nourish and soften the hair fibre.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrehalose\u003c\/strong\u003e: Naturally derived sugar that helps hair retain moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuar Hydroxypropyltrimonium Chloride\u003c\/strong\u003e: Plant-derived conditioning polymer that helps with detangling and slip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimethiconol\u003c\/strong\u003e: Silky conditioning agent that helps add shine and reduce the appearance of frizz.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetaine\u003c\/strong\u003e: Humectant that supports a soft, hydrated feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredient List (INCI):\u003c\/strong\u003e Aqua, Sodium Laureth Sulfate, Cocamide DEA, Cocamidopropyl Betaine, Disodium Cocoyl Glutamate, Parfum, Laureth-2, Acetamide MEA, Dimethiconol, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Propylene Glycol, Acid Violet 43, Betaine, Disodium EDTA, Trehalose, Citric Acid, Disodium Distyrylbiphenyl Disulfonate, Polyquaternium-7, Sodium Benzoate, TEA-Dodecylbenzenesulfonate, Euterpe Oleracea Fruit Extract, Phenoxyethanol, Magnesium Nitrate, Methylchloroisothiazolinone and Methylisothiazolinone, Magnesium Chloride, Iodopropynyl Butylcarbamate, Tetramethyl Acetyloctahydronaphthalenes, Alpha-Isomethyl Ionone, Benzyl Salicylate, Linalyl Acetate, Limonene, Linalool.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAllergen warnings \/ usage cautions: Contains the fragrance allergens Limonene, Linalool, Benzyl Salicylate and Alpha-Isomethyl Ionone. Also contains Methylchloroisothiazolinone and Methylisothiazolinone and Iodopropynyl Butylcarbamate, which may cause a reaction in sensitive individuals. For external use only — avoid contact with the eyes, and rinse immediately with plenty of water if contact occurs. Do not apply to an irritated or broken scalp. Violet pigment can temporarily stain very porous hair, skin, nails and light-coloured surfaces. Keep in a cool place and out of the reach of children.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWelcome to the world of \u003cstrong\u003eFelps Professional\u003c\/strong\u003e, where Brazilian salon craft meets everyday home care. Headquartered in Cascavel, Paraná, Felps Professional is known across Brazil for its straightening and volume-reduction treatments and for the home care lines that salons send clients home with — ranges now exported to blondes and brunettes well beyond Brazil. The Sou Loira collection is the brand's answer to the one question every blonde eventually asks: how do I keep this colour cool for longer?\u003c\/p\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow often should I use this purple shampoo?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOnce or twice a week is a good starting point for most blondes. Use your regular shampoo on the other days, and increase or decrease the frequency depending on how quickly warmth returns to your hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this an authentic Felps Professional product?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. This is genuine Felps Professional stock sourced in Brazil, where the brand is manufactured. Packaging is the Brazilian retail packaging and is labelled in Portuguese, with English text also printed on the back of the bottle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo you ship internationally, and what if I need to return it?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes — we ship worldwide from our warehouse, with tracking provided once your order leaves. If something is not right with your order, our returns policy is available on our website and our team will walk you through the process.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich hair types is it suited to?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is made for blonde, highlighted, bleached, discoloured, grey and silver hair. It is not intended for dark or unlightened hair, where the violet pigment simply will not be visible.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it turn my hair purple?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUsed as directed it deposits only a light violet tone that offsets yellow. Very porous or very pale hair can grab pigment faster, so start with a shorter processing time on your first wash and build up from there.\u003c\/p\u003e\n\u003cp\u003eExplore more at \u003ca href=\"https:\/\/mkpbr.com\/collections\/felps-professional\"\u003eour Felps Professional collection\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eKeep your blonde cool, bright and unmistakably yours.\u003c\/h3\u003e\n\u003cdiv style=\"margin-top: 18px; background: #F6F7FB; border: 1px solid #E7E9F3; border-radius: 14px; padding: 12px; color: rgba(20,32,62,.74); font-size: 12.5px; line-height: 1.6; max-width: 100%; box-sizing: border-box; overflow: hidden;\"\u003e\n\u003cstrong style=\"color: #14203e;\"\u003eDisclaimer:\u003c\/strong\u003e For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging may be labeled in Portuguese. Our Brazilian-brand products are sourced in Brazil and are regularized with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable regulatory framework for each product category. ANVISA regularization applies to the Brazilian market and is not equivalent to U.S. FDA approval. See our full \u003ca href=\"\/ja-jp\/pages\/disclaimers\" style=\"color: rgba(20,32,62,.74); text-decoration: underline;\"\u003eDisclaimers \u0026amp; Important Information\u003c\/a\u003e.\u003c\/div\u003e","brand":"Felps Professional","offers":[{"title":"Default Title","offer_id":53944887935292,"sku":"MKPBR2024-3753","price":5900.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/felps-sou-loira-repairing-purple-shampoo-250ml-front-lilac-bottle-buy-now-at-mkpbr-com-worldwide-shipping.jpg?v=1785272541","url":"https:\/\/mkpbr.com\/ja-jp\/products\/felps-sou-loira-repairing-purple-shampoo","provider":"MKPBR - Shine Like a Brazilian","version":"1.0","type":"link"}