{"product_id":"felps-sou-loira-repair-conditioner","title":"Felps Professional Sou Loira Repair Conditioner – Tone-Correcting, Softening \u0026 Shine – 8.45 fl oz (250 ml)","description":"\u003cp\u003e\u003cstrong\u003eFelps Professional Sou Loira Repair Conditioner – 8.45 fl oz (250 ml)\u003c\/strong\u003e is the violet-toned finishing step of the Brazilian \u003cem\u003eSou Loira\u003c\/em\u003e range, created for blonde, highlighted, bleached and grey hair that needs both colour correction and softness in a single rinse-out step.\u003c\/p\u003e\u003cp\u003eLightened hair is porous by nature, and that porosity is exactly what lets warm, brassy pigment settle back into the fibre. This creamy conditioner pairs violet toning pigments with açaí (Euterpe oleracea) fruit extract, glycerin, coconut oil and palm oil to help counteract yellow undertones while sealing the cuticle and restoring slip.\u003c\/p\u003e\u003cp\u003eThe result is a cooler, cleaner-looking blonde with a soft, glassy finish – detangled, easier to comb and noticeably less dull, without the heaviness that weighs fine lightened hair down. Gentle enough for everyday use after your usual shampoo.\u003c\/p\u003e\u003ch3\u003eKey Features:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet Tone Correction\u003c\/strong\u003e: Colour pigments help neutralise the brassy yellow cast that builds up on blonde and grey hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoftness \u0026amp; Slip\u003c\/strong\u003e: Cetearyl and cetyl alcohol plus conditioning quats help detangle and make combing easier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAçaí Antioxidant-Rich Extract\u003c\/strong\u003e: Brazilian Euterpe oleracea fruit extract, a signature Amazonian ingredient of the range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture Support\u003c\/strong\u003e: Glycerin, coconut oil and palm oil help replenish the moisture lightening leaves behind.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLuminous Finish\u003c\/strong\u003e: Silicone blend and optical brightener help hair look shinier and reflect more light.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDaily-Use Formula\u003c\/strong\u003e: Light enough to use after every wash, including on fine or previously bleached hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Brazil\u003c\/strong\u003e: Produced in Brazil and regularized with ANVISA for the Brazilian market.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eProfessional Use Recommended.\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanse\u003c\/strong\u003e: Wash hair with your usual shampoo — ideally Felps Professional Sou Loira Repair Shampoo — and squeeze out excess water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply\u003c\/strong\u003e: Distribute the conditioner along the mid-lengths and ends, avoiding the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMassage\u003c\/strong\u003e: Work through the hair for 1–3 minutes so the violet pigments can deposit evenly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse\u003c\/strong\u003e: Rinse thoroughly with cool water until the water runs clear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjust\u003c\/strong\u003e: If your blonde is very porous, shorten the contact time to avoid over-depositing violet on the most absorbent sections.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eExpert Tip\u003c\/strong\u003e: For a deeper toning session, alternate this conditioner with the Felps Professional Sou Loira Toning Mask once a week and keep the Sou Loira shampoo for your regular washes — the three products are built to work as one routine.\u003c\/p\u003e\u003ch3\u003eIngredients (Highlights)\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcid Violet 43\u003c\/strong\u003e: Violet cosmetic colourant that helps visually counteract yellow tones on light hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEuterpe Oleracea (Açaí) Fruit Extract\u003c\/strong\u003e: Brazilian Amazonian fruit extract traditionally used in hair care for its conditioning feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCocos Nucifera (Coconut) Oil\u003c\/strong\u003e: Emollient oil that helps soften the hair surface.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElaeis Guineensis (Palm) Oil\u003c\/strong\u003e: Rich emollient that supports a smoother, more supple feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e: Classic humectant that helps hair hold on to moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl \u0026amp; Cetyl Alcohol\u003c\/strong\u003e: Fatty alcohols that give the conditioner its creamy body and detangling slip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmodimethicone \u0026amp; Dimethiconol\u003c\/strong\u003e: Conditioning silicones that help seal the cuticle for shine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFull Ingredient List (INCI):\u003c\/strong\u003e Aqua, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Cetrimonium Chloride, Parfum, Glycerin, Elaeis Guineensis Oil, Stearamidopropyl Dimethylamine, Lactic Acid, Cocos Nucifera Oil, Dimethiconol, Isopropyl Alcohol, Alcohol, Acid Violet 43, Behenyl\/Stearyl Aminopropanediol Esters, Betaine, Disodium EDTA, Guar Hydroxypropyltrimonium Chloride, Propylene Glycol, Amodimethicone, Disodium Distyrylbiphenyl Disulfonate, Polyquaternium-7, Euterpe Oleracea Fruit Extract, C11-15 Pareth-7, TEA-Dodecylbenzenesulfonate, Laureth-9, Trideceth-12, Phenoxyethanol, Sodium Benzoate, Magnesium Nitrate, Methylchloroisothiazolinone and Methylisothiazolinone, Magnesium Chloride, Iodopropynyl Butylcarbamate, Tetramethyl Acetyloctahydronaphthalenes, Alpha-Isomethyl Ionone, Benzyl Salicylate, Linalyl Acetate, Limonene, Linalool.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAllergen warnings \/ usage cautions: This product contains the fragrance allergens Limonene, Linalool, Benzyl Salicylate, Linalyl Acetate and Alpha-Isomethyl Ionone. For external use only. Avoid contact with the eyes; if contact occurs, rinse immediately with plenty of water. Do not apply to an irritated or broken scalp. Violet pigments may temporarily stain very porous hair, light towels, nails or surfaces — wear gloves if you tone frequently. Store in a cool place, away from children.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWelcome to the world of \u003cstrong\u003eFelps Professional\u003c\/strong\u003e, where Brazilian salon expertise is bottled for use at home. Headquartered in Cascavel, Paraná, Felps Professional is a Brazilian professional hair cosmetics brand known for its smoothing and volume-reduction treatments and for home-care lines sold through salons across Brazil and exported internationally. The Sou Loira range is the brand's answer for blondes: violet toning paired with the nourishing Amazonian ingredients Brazilian hair care is known for.\u003c\/p\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eHow often should I use this conditioner?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt is gentle enough for daily use after shampooing. If your hair is very porous and picks up violet quickly, use it every second or third wash and shorten the contact time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs this an authentic Felps Professional product?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYes. This is genuine Felps Professional stock sourced in Brazil. Packaging is printed in Portuguese with an English panel, exactly as it is sold in the Brazilian professional market.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo you ship internationally, and what if something is wrong with my order?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYes, we ship worldwide from our Brazilian supply chain. If your item arrives damaged or is not what you ordered, contact our support team and we will arrange a replacement or return under our standard policy.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhich hair types is it suitable for?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt is made for blonde, highlighted, bleached, balayage and grey or white hair. On dark or virgin hair the violet pigment has little visible effect, though the conditioning benefits still apply.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWill it replace my toning mask?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt is a lighter, everyday toning step rather than an intensive one. For a stronger colour correction, use it alongside a dedicated Sou Loira toning mask rather than in place of it.\u003c\/p\u003e\u003cp\u003eExplore more at \u003ca href=\"https:\/\/mkpbr.com\/collections\/felps-professional\"\u003eour Felps Professional collection\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eCooler blondes, softer hair — the Brazilian way.\u003c\/h3\u003e\u003cdiv style=\"margin-top: 18px; background: #F6F7FB; border: 1px solid #E7E9F3; border-radius: 14px; padding: 12px; color: rgba(20,32,62,.74); font-size: 12.5px; line-height: 1.6; max-width: 100%; box-sizing: border-box; overflow: hidden;\"\u003e\n\u003cstrong style=\"color: #14203e;\"\u003eDisclaimer:\u003c\/strong\u003e For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging may be labeled in Portuguese. Our Brazilian-brand products are sourced in Brazil and are regularized with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable regulatory framework for each product category. ANVISA regularization applies to the Brazilian market and is not equivalent to U.S. FDA approval. See our full \u003ca href=\"\/ja-jp\/pages\/disclaimers\" style=\"color: rgba(20,32,62,.74); text-decoration: underline;\"\u003eDisclaimers \u0026amp; Important Information\u003c\/a\u003e.\u003c\/div\u003e","brand":"Felps Professional","offers":[{"title":"Default Title","offer_id":53944886788412,"sku":"MKPBR2024-3754","price":5200.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/felps-sou-loira-repair-conditioner-250ml-front-bottle-buy-now-at-mkpbr-com-worldwide-shipping.jpg?v=1785272364","url":"https:\/\/mkpbr.com\/ja-jp\/products\/felps-sou-loira-repair-conditioner","provider":"MKPBR - Shine Like a Brazilian","version":"1.0","type":"link"}