{"product_id":"gold-spell-o-shampoo-purifying","title":"Gold Spell O Shampoo Purificante – Deep Cleansing Clarifying Shampoo, Prep Step for Smoothing Treatments – 8.45 fl oz (250 ml)","description":"\u003cstyle\u003e\n  .mkpbr-adeus {\n    --mkpbr-orange: #ff6b4a;\n    --mkpbr-orange-dark: #e85a37;\n    --mkpbr-black: #111111;\n    --mkpbr-muted: #666666;\n    --mkpbr-soft: #faf9f7;\n    --mkpbr-line: #ececec;\n    --mkpbr-white: #ffffff;\n    color: var(--mkpbr-black);\n    font-family: inherit;\n    font-size: 16px;\n    line-height: 1.65;\n  }\n\n  .mkpbr-adeus *,\n  .mkpbr-adeus *::before,\n  .mkpbr-adeus *::after {\n    box-sizing: border-box;\n  }\n\n  .mkpbr-adeus h2,\n  .mkpbr-adeus h3,\n  .mkpbr-adeus p {\n    margin-top: 0;\n  }\n\n  .mkpbr-adeus h2 {\n    margin-bottom: 14px;\n    color: var(--mkpbr-black);\n    font-size: clamp(24px, 4vw, 34px);\n    line-height: 1.2;\n  }\n\n  .mkpbr-adeus h3 {\n    margin-bottom: 8px;\n    color: var(--mkpbr-black);\n    font-size: 18px;\n    line-height: 1.35;\n  }\n\n  .mkpbr-adeus a {\n    color: var(--mkpbr-orange-dark);\n    font-weight: 600;\n    text-underline-offset: 3px;\n  }\n\n  .mkpbr-adeus__intro {\n    padding: clamp(24px, 5vw, 42px);\n    border-left: 5px solid var(--mkpbr-orange);\n    border-radius: 0 16px 16px 0;\n    background: var(--mkpbr-soft);\n  }\n\n  .mkpbr-adeus__intro p {\n    max-width: 820px;\n    margin-bottom: 0;\n    color: var(--mkpbr-muted);\n    font-size: 17px;\n  }\n\n  .mkpbr-adeus__section {\n    padding: 34px 0;\n    border-bottom: 1px solid var(--mkpbr-line);\n  }\n\n  .mkpbr-adeus__section-title {\n    margin-bottom: 18px;\n    font-size: 24px;\n  }\n\n  .mkpbr-adeus__grid {\n    display: grid;\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n    gap: 14px;\n  }\n\n  .mkpbr-adeus__card {\n    padding: 20px;\n    border: 1px solid var(--mkpbr-line);\n    border-radius: 14px;\n    background: var(--mkpbr-white);\n  }\n\n  .mkpbr-adeus__card p {\n    margin-bottom: 0;\n    color: var(--mkpbr-muted);\n  }\n\n  .mkpbr-adeus__steps {\n    display: grid;\n    grid-template-columns: repeat(3, minmax(0, 1fr));\n    gap: 14px;\n    margin: 0;\n    padding: 0;\n    list-style: none;\n    counter-reset: adeus-step;\n  }\n\n  .mkpbr-adeus__steps li {\n    position: relative;\n    padding: 54px 18px 18px;\n    border-radius: 14px;\n    background: var(--mkpbr-soft);\n    counter-increment: adeus-step;\n  }\n\n  .mkpbr-adeus__steps li::before {\n    position: absolute;\n    top: 16px;\n    left: 18px;\n    display: grid;\n    width: 28px;\n    height: 28px;\n    place-items: center;\n    border-radius: 50%;\n    background: var(--mkpbr-orange);\n    color: var(--mkpbr-white);\n    content: counter(adeus-step);\n    font-size: 14px;\n    font-weight: 700;\n  }\n\n  .mkpbr-adeus__steps strong {\n    display: block;\n    margin-bottom: 5px;\n  }\n\n  .mkpbr-adeus__tags {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 9px;\n    margin: 16px 0;\n  }\n\n  .mkpbr-adeus__tag {\n    padding: 7px 12px;\n    border: 1px solid var(--mkpbr-line);\n    border-radius: 999px;\n    background: var(--mkpbr-soft);\n    font-size: 14px;\n  }\n\n  .mkpbr-adeus__notice {\n    margin-top: 18px;\n    padding: 16px 18px;\n    border-radius: 12px;\n    background: #fff2ee;\n    color: #552217;\n  }\n\n  .mkpbr-adeus__details {\n    border-top: 1px solid var(--mkpbr-line);\n  }\n\n  .mkpbr-adeus__details details {\n    border-bottom: 1px solid var(--mkpbr-line);\n  }\n\n  .mkpbr-adeus__details summary {\n    position: relative;\n    padding: 18px 42px 18px 0;\n    cursor: pointer;\n    color: var(--mkpbr-black);\n    font-weight: 700;\n    list-style: none;\n  }\n\n  .mkpbr-adeus__details summary::-webkit-details-marker {\n    display: none;\n  }\n\n  .mkpbr-adeus__details summary::after {\n    position: absolute;\n    top: 50%;\n    right: 4px;\n    color: var(--mkpbr-orange);\n    content: \"+\";\n    font-size: 24px;\n    font-weight: 500;\n    transform: translateY(-50%);\n  }\n\n  .mkpbr-adeus__details details[open] summary::after {\n    content: \"\\2212\";\n  }\n\n  .mkpbr-adeus__details-body {\n    padding: 0 36px 18px 0;\n    color: var(--mkpbr-muted);\n  }\n\n  .mkpbr-adeus__details-body p:last-child {\n    margin-bottom: 0;\n  }\n\n  .mkpbr-adeus__disclaimer {\n    margin-top: 28px;\n    padding: 18px;\n    border: 1px solid var(--mkpbr-line);\n    border-radius: 12px;\n    color: var(--mkpbr-muted);\n    font-size: 13px;\n  }\n\n  @media (max-width: 749px) {\n    .mkpbr-adeus__grid,\n    .mkpbr-adeus__steps {\n      grid-template-columns: 1fr;\n    }\n\n    .mkpbr-adeus__section {\n      padding: 28px 0;\n    }\n  }\n\u003c\/style\u003e\n\u003cstyle\u003e\n.mkpbr-adeus__content-list{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;margin:0;padding:0;list-style:none}\n.mkpbr-adeus__content-list\u003eli{padding:20px;border:1px solid var(--mkpbr-line);border-radius:14px;background:var(--mkpbr-white)}\n.mkpbr-adeus__content-list\u003eli p:last-child{margin-bottom:0}\n.mkpbr-adeus__plain{color:var(--mkpbr-muted)}\n.mkpbr-adeus__plain p:last-child{margin-bottom:0}\n.mkpbr-adeus__section table{width:100%;border-collapse:collapse}\n.mkpbr-adeus__section th,.mkpbr-adeus__section td{padding:10px;border:1px solid var(--mkpbr-line);text-align:left}\n.mkpbr-adeus__section blockquote{margin:18px 0;padding:16px 18px;border-left:4px solid var(--mkpbr-orange);border-radius:0 12px 12px 0;background:var(--mkpbr-soft)}\n@media(max-width:749px){.mkpbr-adeus__content-list{grid-template-columns:1fr}}\n\u003c\/style\u003e\n\u003cdiv class=\"mkpbr-adeus\"\u003e\n\u003csection class=\"mkpbr-adeus__intro\"\u003e\n\u003cp\u003e\u003cstrong\u003eGold Spell O Shampoo Purificante – 8.45 fl oz (250 ml)\u003c\/strong\u003e is the deep-cleansing first step of the Brazilian Gold Spell ritual, in its unmistakable pink bottle. Enriched with a synergistic blend of \u003cstrong\u003ebotanical extracts, hydrolysed proteins and vitamins\u003c\/strong\u003e, it does more than wash — it prepares.\u003c\/p\u003e\n\u003cp\u003eEach wash clarifies the hair fibre of build-up, residue and product film, opening the way for everything that comes next to be absorbed to the fullest. That is why it is the shampoo the brand specifies before an \u003ca href=\"https:\/\/mkpbr.com\/products\/gold-spell-alisei-fioterapia-hair-treatment\"\u003eAlisei by Fioterapia\u003c\/a\u003e smoothing application, and why it works just as well as a weekly reset in any routine.\u003c\/p\u003e\n\u003cp\u003eThink of it as the difference between washing your hair and priming it: a purifying cleanse with biofunctional actives that leaves the fibre genuinely ready for treatment.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eKey Features:\u003c\/h2\u003e\n\u003cul class=\"mkpbr-adeus__content-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep purifying cleanse\u003c\/strong\u003e: Helps remove residue, build-up and product film that accumulate along the fibre.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreps hair for treatment\u003c\/strong\u003e: Leaves the fibre ready to take up masks, smoothing treatments and leave-in care more fully.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe step before Alisei\u003c\/strong\u003e: The shampoo Gold Spell specifies as the wash before an Alisei by Fioterapia application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolysed proteins\u003c\/strong\u003e: Protein fractions small enough to work along the fibre, a classic choice in professional prep shampoos.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBotanical extracts and vitamins\u003c\/strong\u003e: A synergistic blend that keeps the clarifying cleanse from feeling stripping.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenerous 250 ml bottle\u003c\/strong\u003e: 8.45 fl oz of professional-grade prep, enough for a full course of treatments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon and home use\u003c\/strong\u003e: Used in Brazilian salons before smoothing services, and at home as a weekly reset wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrazilian professional care\u003c\/strong\u003e: Developed and manufactured in Brazil by Gold Spell, and not tested on animals.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eHow To Use\u003c\/h2\u003e\n\u003col class=\"mkpbr-adeus__steps\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWet the hair\u003c\/strong\u003e: Apply a small amount of O Shampoo to damp hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMassage gently\u003c\/strong\u003e: Work it through the scalp and lengths until it lathers, then rinse.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepeat before treatment\u003c\/strong\u003e: When prepping for a smoothing service, wash twice, then dry the hair completely before applying the treatment.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eExpert Tip\u003c\/strong\u003e: Do not confuse O Shampoo with the \u003ca href=\"https:\/\/mkpbr.com\/products\/gold-spell-shampeeling-shampoo\"\u003eGold Spell Shampeeling\u003c\/a\u003e: Shampeeling comes in a bronze bottle and is the exfoliating scalp shampoo, focused on the scalp itself. O Shampoo is the pink bottle and is the purifying prep shampoo, focused on clarifying the hair fibre before a treatment.\u003c\/p\u003e\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eIngredients (Highlights)\u003c\/h2\u003e\n\u003cul class=\"mkpbr-adeus__content-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolysed proteins\u003c\/strong\u003e: Protein fractions widely used in professional shampoos to help condition the fibre during a clarifying wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBotanical extracts\u003c\/strong\u003e: A synergistic natural blend that supports the purifying cleanse.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamins\u003c\/strong\u003e: Included in the formula to round out the prep step and help keep the cleanse comfortable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredient List (INCI):\u003c\/strong\u003e Please refer to the product label. (Pending verification.)\u003c\/p\u003e\n\u003cp\u003eGold Spell does not publish a full INCI panel for this product online. The complete list of ingredients is declared by the brand on the bottle label, which is the authoritative source.\u003c\/p\u003e\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eAbout Gold Spell\u003c\/h2\u003e\n\u003cp\u003eWelcome to the world of \u003cstrong\u003eGold Spell\u003c\/strong\u003e, a Brazilian professional hair and body care brand from the Goold group, based in São Paulo, Brazil. The brand builds focused ranges — DNAPLEX for reconstruction routines, Fioterapia for smoothing rituals, CachoNut for curls — and formulates them for salon professionals as much as for at-home routines.\u003c\/p\u003e\n\u003cp\u003eEvery Gold Spell product is \u003cstrong\u003edeveloped and manufactured in Brazil\u003c\/strong\u003e and regularized with ANVISA, the Brazilian health authority, for the Brazilian market. Gold Spell states that its products are not tested on animals at any stage. MKPBR sources these products in Brazil and ships them worldwide in their original packaging, so what arrives is exactly what is sold in Brazilian salons.\u003c\/p\u003e\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHow is this different from Gold Spell Shampeeling?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDifferent products, different jobs. \u003ca href=\"https:\/\/mkpbr.com\/products\/gold-spell-shampeeling-shampoo\"\u003eShampeeling\u003c\/a\u003e is the bronze-bottle exfoliating scalp shampoo, aimed at the scalp. O Shampoo is the pink-bottle purifying shampoo, aimed at clarifying the hair fibre so treatments absorb better.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need it before the Alisei smoothing treatment?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes — the Alisei by Fioterapia instructions start with washing the hair with O Shampoo and drying it completely before application. It is the prep step the routine is written around.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it as my everyday shampoo?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is a deep-cleansing shampoo, so most people use it as a weekly or pre-treatment reset rather than daily, and follow it with a mask or conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShould I follow it with a conditioner?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOutside of a smoothing prep, yes — follow with your usual conditioner or mask. When prepping for a treatment, skip the conditioner so nothing coats the fibre.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs the packaging in Portuguese and do you ship worldwide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 250 ml bottle is labelled in Portuguese as sold in Brazil. MKPBR ships authentic Brazilian hair care worldwide with tracking and a clear returns policy.\u003c\/p\u003e\n\u003cp\u003eExplore more Brazilian hair and body care in our \u003ca href=\"https:\/\/mkpbr.com\/collections\/gold-spell-co\"\u003eGold Spell collection\u003c\/a\u003e.\u003c\/p\u003e\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eClarify, prime, transform — the first step of the Gold Spell ritual.\u003c\/h2\u003e\n\u003cp\u003eStart every Gold Spell routine with O Shampoo and let the treatments that follow do their best work.\u003c\/p\u003e\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 18px; background: #F6F7FB; border: 1px solid #E7E9F3; border-radius: 14px; padding: 12px; color: rgba(20,32,62,.74); font-size: 12.5px; line-height: 1.6; max-width: 100%; box-sizing: border-box; overflow: hidden;\"\u003e\n\u003cstrong style=\"color: #14203e;\"\u003eDisclaimer:\u003c\/strong\u003e For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging may be labeled in Portuguese. Our Brazilian-brand products are sourced in Brazil and are regularized with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable regulatory framework for each product category. ANVISA regularization applies to the Brazilian market and is not equivalent to U.S. FDA approval. See our full \u003ca href=\"\/fr-be\/pages\/disclaimers\" style=\"color: rgba(20,32,62,.74); text-decoration: underline;\"\u003eDisclaimers \u0026amp; Important Information\u003c\/a\u003e.\u003c\/div\u003e","brand":"Gold Spell","offers":[{"title":"Default Title","offer_id":54384572956988,"sku":"MKPBR2024-5423","price":69.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/gold-spell-o-shampoo-purificante-250ml-pink-bottle-front-buy-now-at-mkpbr-com-worldwide-shipping.webp?v=1789221898","url":"https:\/\/mkpbr.com\/fr-be\/products\/gold-spell-o-shampoo-purifying","provider":"MKPBR - Shine Like a Brazilian","version":"1.0","type":"link"}