{"product_id":"gold-spell-alisei-fioterapia-progressive-smoothing","title":"Gold Spell Alisei by Fioterapia Progressive Smoothing Hair Treatment – Formaldehyde-Free Brazilian Straightening for Frizz Control \u0026 Mirror Shine – 8.45 fl oz (250 ml) or 16.9 fl oz (500 ml)","description":"\u003cstyle\u003e\n.mkpbr-adeus{--mkpbr-orange:#ff6b4a;--mkpbr-orange-dark:#e85a37;--mkpbr-black:#111111;--mkpbr-muted:#666666;--mkpbr-soft:#faf9f7;--mkpbr-line:#ececec;--mkpbr-white:#ffffff;color:var(--mkpbr-black);font-family:inherit;font-size:16px;line-height:1.65}\n.mkpbr-adeus *,.mkpbr-adeus *::before,.mkpbr-adeus *::after{box-sizing:border-box}\n.mkpbr-adeus h2,.mkpbr-adeus h3,.mkpbr-adeus p{margin-top:0}\n.mkpbr-adeus h2{margin-bottom:14px;color:var(--mkpbr-black);font-size:clamp(24px,4vw,34px);line-height:1.2}\n.mkpbr-adeus h3{margin-bottom:8px;color:var(--mkpbr-black);font-size:18px;line-height:1.35}\n.mkpbr-adeus 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0}}\n\u003c\/style\u003e\n\u003cstyle\u003e\n.mkpbr-adeus__content-list{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;margin:0;padding:0;list-style:none}\n.mkpbr-adeus__content-list\u003eli{padding:20px;border:1px solid var(--mkpbr-line);border-radius:14px;background:var(--mkpbr-white)}\n.mkpbr-adeus__content-list\u003eli p:last-child{margin-bottom:0}\n.mkpbr-adeus__plain{color:var(--mkpbr-muted)}\n.mkpbr-adeus__plain p:last-child{margin-bottom:0}\n.mkpbr-adeus__section table{width:100%;border-collapse:collapse}\n.mkpbr-adeus__section th,.mkpbr-adeus__section td{padding:10px;border:1px solid var(--mkpbr-line);text-align:left}\n.mkpbr-adeus__section blockquote{margin:18px 0;padding:16px 18px;border-left:4px solid var(--mkpbr-orange);border-radius:0 12px 12px 0;background:var(--mkpbr-soft)}\n@media(max-width:749px){.mkpbr-adeus__content-list{grid-template-columns:1fr}}\n\u003c\/style\u003e\n\u003cdiv class=\"mkpbr-adeus\"\u003e\n\u003csection class=\"mkpbr-adeus__intro\"\u003e\n\u003cp\u003eMeet \u003cstrong\u003eGold Spell Alisei by Fioterapia\u003c\/strong\u003e, the formaldehyde-free progressive smoothing treatment that brings Gold Spell's Fioterapia technology from Brazil to your bathroom — or to your salon chair — now in two sizes, \u003cstrong\u003e8.45 fl oz (250 ml)\u003c\/strong\u003e and \u003cstrong\u003e16.9 fl oz (500 ml)\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eInstead of harsh straightening chemistry, Alisei works through a carefully built blend of acids and amino acids that gently realigns the hair fibre. It helps reduce volume, control frizz and align the strands, leaving a disciplined, soft finish with mirror-like shine — and hair that still moves.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe formula is enriched with \u003cstrong\u003eNori Complex\u003c\/strong\u003e, \u003cstrong\u003eNanoCortiline\u003c\/strong\u003e, \u003cstrong\u003eAma Oil\u003c\/strong\u003e, Panthenol, babassu oil and eleven nourishing oils. Choose the 250 ml bottle to get to know the product or for shorter hair and smaller applications; the 500 ml bottle is the full salon-size format for long, thick hair and repeat services.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cul class=\"mkpbr-adeus__content-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Formaldehyde-Free:\u003c\/strong\u003e the smoothing comes from a blend of acids and amino acids, not from formaldehyde or its releasers — no harsh vapours, no stinging.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrizz Control \u0026amp; Volume Reduction:\u003c\/strong\u003e helps calm swelling and flyaways so hair looks sleeker and behaves from the very first application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProgressive Realignment:\u003c\/strong\u003e NanoCortiline and Nori Complex act on the surface and inside the fibre, softening the cuticle for a gradual, natural-looking realignment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMirror-Like Shine:\u003c\/strong\u003e aligned cuticles reflect light evenly, giving the glassy finish Brazilian smoothing treatments are known for.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlonde- and Colour-Friendly:\u003c\/strong\u003e argan oil, macadamia oil and chamomile extract help protect the tone and guard against a yellowish cast.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrength \u0026amp; Elasticity:\u003c\/strong\u003e Panthenol, Keratin Amino Acids and Amaranth Extract help condition the fibre so it feels stronger and springier — never stiff.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResults That Build:\u003c\/strong\u003e the effect typically lasts 8 to 12 weeks and evolves with each application, with a soft floral scent throughout.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Sizes, One Formula:\u003c\/strong\u003e 250 ml for a first try, touch-ups and shorter hair; 500 ml for long hair, thick hair and professional use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eChoose Your Size\u003c\/h2\u003e\n\u003cdiv class=\"mkpbr-adeus__grid\"\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003e8.45 fl oz (250 ml)\u003c\/h3\u003e\n\u003cp\u003eThe get-to-know-it size. Ideal for short to medium hair, for a single application, or for anyone who wants to try Alisei before committing to the salon bottle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003e16.9 fl oz (500 ml)\u003c\/h3\u003e\n\u003cp\u003eThe professional size. Made for long or thick hair, for clients who repeat the service, and for stylists who work with Alisei regularly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eHow To Use\u003c\/h2\u003e\n\u003col class=\"mkpbr-adeus__steps\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanse\u003c\/strong\u003eWash the hair with Gold Spell O Shampoo (or another deep-cleansing shampoo) to lift residue and prepare the cuticle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDry completely\u003c\/strong\u003eBlow-dry until the hair is 100% dry. Alisei is applied to fully dried hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSection\u003c\/strong\u003eDivide the hair into five equal sections so the application stays even and controlled.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply\u003c\/strong\u003eWork from roots to ends, strand by strand, keeping the product off the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLet it act\u003c\/strong\u003eLeave on for at least 30 minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse\u003c\/strong\u003eRinse with water only — no shampoo and no conditioner at this stage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeal\u003c\/strong\u003eBlow-dry, then flat-iron 5 to 15 passes per strand at 200–230 °C (390–445 °F), adjusting to the condition of the hair.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv class=\"mkpbr-adeus__notice\"\u003e\n\u003cstrong\u003eAlways run a strand test first.\u003c\/strong\u003e Take a hidden strand, run the full process on it and check both the result and the resistance of the fibre before treating the whole head. This is a hair transformation product (ANVISA Grau 2) — follow the steps exactly, work in a well-ventilated space and keep it out of reach of children.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eIngredients (Highlights)\u003c\/h2\u003e\n\u003cul class=\"mkpbr-adeus__content-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eNori Complex:\u003c\/strong\u003e the brand's signature seaweed-inspired blend, used to support the smoothing action and the conditioned feel of the fibre.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNanoCortiline:\u003c\/strong\u003e a nano-scale complex that carries amino acids and oils into the hair, helping smooth the cuticle and realign the strand.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAma Oil:\u003c\/strong\u003e contributes to the soft, silky touch and the manageability of the finished hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Pro-Vitamin B5):\u003c\/strong\u003e attracts and holds moisture, helping the fibre stay flexible after the service.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBabassu Oil:\u003c\/strong\u003e a Brazilian palm oil that adds emollience and helps the hair shaft feel smooth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil:\u003c\/strong\u003e nourishes the surface, boosts shine and helps preserve colour intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMacadamia Oil:\u003c\/strong\u003e deeply conditioning, helps keep frizz down and the finish soft.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChamomile Extract:\u003c\/strong\u003e helps protect the tone of blonde and lightened hair against a yellow cast.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeratin Amino Acids:\u003c\/strong\u003e help fill and reinforce the fibre so it feels stronger after the treatment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmaranth Extract:\u003c\/strong\u003e a botanical extract used to support elasticity and resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlend of Acids:\u003c\/strong\u003e the formaldehyde-free engine behind the progressive realignment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e11 Nourishing Oils:\u003c\/strong\u003e a synergistic oil blend that rounds out the nourishment and the shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredient List (INCI):\u003c\/strong\u003e Please refer to the product label. (Pending verification.)\u003c\/p\u003e\n\u003cdiv class=\"mkpbr-adeus__notice\"\u003e\n\u003cstrong\u003eAllergen warnings and usage cautions:\u003c\/strong\u003e professional-grade hair transformation product. For external use only. Avoid contact with the eyes; if contact occurs, rinse thoroughly with water. Perform a patch test 48 hours before the full application, and a strand test on every head. \u003cstrong\u003eUnder ANVISA rules, hair transformation products (Grau 2) are not recommended during pregnancy or breastfeeding.\u003c\/strong\u003e Not for use on children. Apply in a well-ventilated area and follow the instructions exactly.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eAbout Gold Spell\u003c\/h2\u003e\n\u003cp\u003eGold Spell is a Brazilian professional hair care label from the Goold group, developed and produced in São Paulo, Brazil, and sold through the brand's own store. Its Fioterapia line is built around formaldehyde-free smoothing chemistry — the kind of hair alignment Brazil is known for worldwide, reworked so the service is gentler for the stylist and for the client.\u003c\/p\u003e\n\u003cp\u003eAlisei by Fioterapia is that line's progressive smoothing treatment. The acid blend, the Nori Complex and the eleven oils were formulated for Brazilian humidity and Brazilian hair textures — which is exactly why the formula travels so well.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNot the same as Everk Alisei.\u003c\/strong\u003e Gold Spell sells two smoothing treatments with \"Alisei\" in the name, and they are different products. This one is \u003cstrong\u003eAlisei by Fioterapia\u003c\/strong\u003e, in the deep pink bottle, built on Nori Complex and NanoCortiline, available in 250 ml and 500 ml. The other is \u003ca href=\"https:\/\/mkpbr.com\/products\/gold-spell-everk-alisei-progressive-smoothing-treatment-500ml\" rel=\"noopener\" target=\"_blank\"\u003eGold Spell Everk Alisei Progressive Smoothing Treatment\u003c\/a\u003e, in the light pink bottle, built on Korean Yejin Fusion technology and sold only in 500 ml. Different formulas — choose the one your routine calls for.\u003c\/p\u003e\n\u003cp\u003eStocking up? The same treatment is available as a \u003ca href=\"https:\/\/mkpbr.com\/products\/4-pack-gold-spell-alisei-by-fioterapia\" rel=\"noopener\" target=\"_blank\"\u003e4-Pack Alisei by Fioterapia\u003c\/a\u003e and an \u003ca href=\"https:\/\/mkpbr.com\/products\/8-pack-gold-spell-alisei-by-fioterapia\" rel=\"noopener\" target=\"_blank\"\u003e8-Pack Alisei by Fioterapia\u003c\/a\u003e. To stretch the smooth finish between applications, pair it with the \u003ca href=\"https:\/\/mkpbr.com\/products\/gold-spell-liso-etico-treatment-mask\" rel=\"noopener\" target=\"_blank\"\u003eGold Spell Liso Ético Smoothing Mask\u003c\/a\u003e, and browse the whole line in the \u003ca href=\"https:\/\/mkpbr.com\/collections\/gold-spell-co\" rel=\"noopener\" target=\"_blank\"\u003eGold Spell Co. collection\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eFAQ\u003c\/h2\u003e\n\u003cdiv class=\"mkpbr-adeus__details\"\u003e\n\u003cdetails\u003e\u003csummary\u003eDoes Alisei by Fioterapia contain formaldehyde?\u003c\/summary\u003e\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\u003cp\u003eNo. Alisei is 100% free of formaldehyde. The smoothing comes from a blend of acids and amino acids that gently aligns the hair fibre. NanoCortiline and Nori Complex, together with Panthenol and babassu oil, act both on the surface and inside the fibre, softening the cuticle and promoting a progressive realignment without breaking the hair's internal bonds.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eCan blondes and colour-treated hair use it?\u003c\/summary\u003e\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\u003cp\u003eYes. Alisei is safe for all hair types, blonde hair included. Argan oil, macadamia oil and chamomile extract were added specifically to help protect the colour and keep lightened hair from turning yellowish. As with any transformation service, run a strand test first — especially on hair that has been bleached or previously straightened.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWhat results should I expect, and how long do they last?\u003c\/summary\u003e\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\u003cp\u003eA natural straight finish that keeps its movement, applied without harsh vapours or stinging and with a soft floral scent. The effect typically lasts 8 to 12 weeks and evolves with continued use. Panthenol, Keratin Amino Acids and Amaranth Extract help strengthen the fibre and give back elasticity along the way.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eHow do I apply it, and do I need a flat iron?\u003c\/summary\u003e\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\u003cp\u003eYes, a flat iron is part of the process. Wash with a deep-cleansing shampoo, dry the hair completely, divide it into five equal sections and apply from roots to ends, keeping the product off the scalp. Leave it on for at least 30 minutes, rinse with water only, dry again, then flat-iron 5 to 15 passes per strand at 200–230 °C (390–445 °F). Work in a well-ventilated space and never skip the strand test.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eCan I use it while pregnant or breastfeeding?\u003c\/summary\u003e\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\u003cp\u003eNo — it is not indicated. Hair transformation products are classified by ANVISA as Grau 2 and should not be used during pregnancy or breastfeeding. If you are unsure, speak with your healthcare professional before booking the service.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eBrazilian Fioterapia smoothing, formaldehyde-free — pick your size and let your hair fall into place.\u003c\/h2\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 18px; background: #F6F7FB; border: 1px solid #E7E9F3; border-radius: 14px; padding: 12px; color: rgba(20,32,62,.74); font-size: 12.5px; line-height: 1.6; max-width: 100%; box-sizing: border-box; overflow: hidden;\"\u003e\n\u003cstrong style=\"color: #14203e;\"\u003eDisclaimer:\u003c\/strong\u003e For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging may be labeled in Portuguese. Our Brazilian-brand products are sourced in Brazil and are regularized with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable regulatory framework for each product category. ANVISA regularization applies to the Brazilian market and is not equivalent to U.S. FDA approval. See our full \u003ca href=\"\/es-co\/pages\/disclaimers\" style=\"color: rgba(20,32,62,.74); text-decoration: underline;\"\u003eDisclaimers \u0026amp; Important Information\u003c\/a\u003e.\u003c\/div\u003e","brand":"Gold Spell","offers":[{"title":"250ml","offer_id":54385728454972,"sku":"MKPBR2024-5426","price":302000.0,"currency_code":"COP","in_stock":true},{"title":"500ml","offer_id":54385728487740,"sku":"MKPBR2024-5427","price":409000.0,"currency_code":"COP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/gold-spell-alisei-fioterapia-progressive-smoothing-250ml-bottle-front-buy-now-at-mkpbr-com-worldwide-shipping.png?v=1789231149","url":"https:\/\/mkpbr.com\/es-co\/products\/gold-spell-alisei-fioterapia-progressive-smoothing","provider":"MKPBR - Shine Like a Brazilian","version":"1.0","type":"link"}