{"product_id":"richee-soul-blond-btx-replenisher","title":"Richée Soul Blond BTX Toning Mass Replenisher – Thermoactivated Anti‑Frizz Treatment For Blondes, Silver Hair \u0026 All Hair Types – 300g \/ 1kg","description":"\u003cstyle\u003e\n  .mkpbr-adeus {\n    --mkpbr-orange: #ff6b4a;\n    --mkpbr-orange-dark: #e85a37;\n    --mkpbr-black: #111111;\n    --mkpbr-muted: #666666;\n    --mkpbr-soft: #faf9f7;\n    --mkpbr-line: #ececec;\n    --mkpbr-white: #ffffff;\n    color: var(--mkpbr-black);\n    font-family: inherit;\n    font-size: 16px;\n    line-height: 1.65;\n  }\n\n  .mkpbr-adeus *,\n  .mkpbr-adeus *::before,\n  .mkpbr-adeus *::after {\n    box-sizing: border-box;\n  }\n\n  .mkpbr-adeus h2,\n  .mkpbr-adeus h3,\n  .mkpbr-adeus p {\n    margin-top: 0;\n  }\n\n  .mkpbr-adeus h2 {\n    margin-bottom: 14px;\n    color: var(--mkpbr-black);\n    font-size: clamp(24px, 4vw, 34px);\n    line-height: 1.2;\n  }\n\n  .mkpbr-adeus h3 {\n    margin-bottom: 8px;\n    color: 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24px;\n    font-weight: 500;\n    transform: translateY(-50%);\n  }\n\n  .mkpbr-adeus__details details[open] summary::after {\n    content: \"\\2212\";\n  }\n\n  .mkpbr-adeus__details-body {\n    padding: 0 36px 18px 0;\n    color: var(--mkpbr-muted);\n  }\n\n  .mkpbr-adeus__details-body p:last-child {\n    margin-bottom: 0;\n  }\n\n  .mkpbr-adeus__disclaimer {\n    margin-top: 28px;\n    padding: 18px;\n    border: 1px solid var(--mkpbr-line);\n    border-radius: 12px;\n    color: var(--mkpbr-muted);\n    font-size: 13px;\n  }\n\n  @media (max-width: 749px) {\n    .mkpbr-adeus__grid,\n    .mkpbr-adeus__steps {\n      grid-template-columns: 1fr;\n    }\n\n    .mkpbr-adeus__section {\n      padding: 28px 0;\n    }\n  }\n\u003c\/style\u003e\n\u003cdiv class=\"mkpbr-adeus\"\u003e\n\u003csection class=\"mkpbr-adeus__intro\"\u003e\n\u003ch2\u003eRichée Soul Blond BTX Toning Mass Replenisher\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eRichée Soul Blond BTX Toning Mass Replenisher\u003c\/strong\u003e is a professional thermoactivated repair treatment formulated to restore strength, softness, shine, and uniform tone to blonde, silver, highlighted, and sensitized hair. Its advanced formula combines D‑Panthenol, Hyaluronic Acid, and violet pigments to replenish lost mass, reduce frizz, hydrate deeply, and instantly neutralize unwanted yellow and brassy tones.\u003cbr\u003e\u003cbr\u003eThe lightweight creamy texture delivers intense nourishment without weighing the hair down, helping refine strand definition and promoting a smooth, revitalized, and illuminated finish.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eWhy you’ll love it\u003c\/h2\u003e\n\n\u003cdiv class=\"mkpbr-adeus__grid\"\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eBrass neutralization\u003c\/h3\u003e\n\u003cp\u003ecorrects yellow and orange tones with violet pigments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eMass replenishment\u003c\/h3\u003e\n\u003cp\u003ehelps restore structure in damaged or sensitized hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eDeep hydration\u003c\/h3\u003e\n\u003cp\u003emoisturizes and revitalizes without heaviness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eShine enhancement\u003c\/h3\u003e\n\u003cp\u003eboosts luminosity for a radiant blonde finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eFrizz control\u003c\/h3\u003e\n\u003cp\u003esmooths and disciplines strands with thermoactivated action.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eSoftness \u0026amp; definition\u003c\/h3\u003e\n\u003cp\u003epromotes a refined, uniform, touchable texture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eHow to use\u003c\/h2\u003e\n\u003col class=\"mkpbr-adeus__steps\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep 1\u003c\/strong\u003eAfter washing, towel‑dry to remove excess water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep 2\u003c\/strong\u003eApply the Soul Blond BTX evenly to damp hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep 3\u003c\/strong\u003eLeave on for up to 15 minutes, monitoring toning as needed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep 4\u003c\/strong\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep 5\u003c\/strong\u003eFinish as desired (thermoactivated results enhanced with heat).\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eProduct highlights\u003c\/h2\u003e\n\u003cdiv class=\"mkpbr-adeus__tags\"\u003e\n\u003cspan class=\"mkpbr-adeus__tag\"\u003eD‑Panthenol: delivers hydration, softness, elasticity, and improved resilience.\u003c\/span\u003e \u003cspan class=\"mkpbr-adeus__tag\"\u003eHyaluronic Acid: deeply moisturizes, plumps the fiber, and supports smoothness.\u003c\/span\u003e \u003cspan class=\"mkpbr-adeus__tag\"\u003eViolet Pigments: neutralize unwanted brassiness for a cooler, brighter tone.\u003c\/span\u003e \u003cspan class=\"mkpbr-adeus__tag\"\u003eAmino Acids \u0026amp; Emollients: improve texture, reduce frizz, and enhance manageability.\u003c\/span\u003e \u003cspan class=\"mkpbr-adeus__tag\"\u003eReplenishing Actives: restore mass lost through bleaching, coloring, and heat exposure.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__notice\"\u003e\n\u003cstrong\u003eCaution\/Usage Warnings:\u003c\/strong\u003e For external use only. Do not ingest. Do not apply on irritated or injured scalp. Avoid contact with eyes; if contact occurs, rinse with plenty of water. If sensitivity occurs, discontinue use and consult a professional. Keep out of reach of children. Store tightly closed, in a cool, dry place away from heat and direct light. For best results, consult a professional hairstylist. Richée Professional is a Brazilian beauty brand inspired by the elegance, refinement, and cosmetic innovation inspired by Parisian beauty care. Guided by this European influence and dedicated to the needs of modern women, Richée has become a trusted name among professional hairdressers, distributors, and salon‑grade cosmetic retailers throughout Brazil.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eProduct information\u003c\/h2\u003e\n\u003cdiv class=\"mkpbr-adeus__details\"\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDoes it work on natural and chemically processed blondes?\u003c\/summary\u003e\n\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\n\u003cp\u003eYes — it is effective on natural, colored, bleached, highlighted, and silver hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it weigh the hair down?\u003c\/summary\u003e\n\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\n\u003cp\u003eNo. The formula is lightweight and leaves a soft, airy finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow often can I use it?\u003c\/summary\u003e\n\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\n\u003cp\u003eOnce or twice per week, depending on the level of brassiness and damage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eDo I need heat for activation?\u003c\/summary\u003e\n\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\n\u003cp\u003eResults improve with heat, but it also works without it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWill it stain the hair?\u003c\/summary\u003e\n\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\n\u003cp\u003eNo — when used as directed, violet pigments tone evenly without staining.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"mkpbr-adeus__disclaimer\"\u003e\n\u003cstrong\u003eDisclaimer:\u003c\/strong\u003e For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging may be labeled in Portuguese. Our Brazilian-brand products are sourced in Brazil and are regularized with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable regulatory framework for each product category. ANVISA regularization applies to the Brazilian market and is not equivalent to U.S. FDA approval. See our full \u003ca href=\"\/en-se\/pages\/disclaimers\"\u003eDisclaimers \u0026amp; Important Information\u003c\/a\u003e.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Richée Professional","offers":[{"title":"300g","offer_id":52836590125372,"sku":"MKPBR2024-2390","price":329.7,"currency_code":"SEK","in_stock":true},{"title":"1 kg","offer_id":52836590158140,"sku":"MKPBR2024-2391","price":980.7,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/richee-soul-blond-btx-mass-replenisher-300g-front-view-buy-now-at-mkpbr-com-worldwide-shipping.png?v=1772824601","url":"https:\/\/mkpbr.com\/en-se\/products\/richee-soul-blond-btx-replenisher","provider":"MKPBR - Shine Like a Brazilian","version":"1.0","type":"link"}