{"product_id":"gold-spell-everk-alisei-progressive-smoothing-treatment-500ml","title":"Gold Spell Everk Alisei Progressive Smoothing Treatment – Formaldehyde-Free Korean Yejin Fusion Technology for Glass-Like Shine \u0026 Frizz Control – 16.9 fl oz (500 ml)","description":"\u003cstyle\u003e\n  .mkpbr-adeus {\n    --mkpbr-orange: #ff6b4a;\n    --mkpbr-orange-dark: #e85a37;\n    --mkpbr-black: #111111;\n    --mkpbr-muted: #666666;\n    --mkpbr-soft: #faf9f7;\n    --mkpbr-line: #ececec;\n    --mkpbr-white: #ffffff;\n    color: var(--mkpbr-black);\n    font-family: inherit;\n    font-size: 16px;\n    line-height: 1.65;\n  }\n\n  .mkpbr-adeus *,\n  .mkpbr-adeus *::before,\n  .mkpbr-adeus *::after {\n    box-sizing: border-box;\n  }\n\n  .mkpbr-adeus h2,\n  .mkpbr-adeus h3,\n  .mkpbr-adeus p {\n    margin-top: 0;\n  }\n\n  .mkpbr-adeus h2 {\n    margin-bottom: 14px;\n    color: var(--mkpbr-black);\n    font-size: clamp(24px, 4vw, 34px);\n    line-height: 1.2;\n  }\n\n  .mkpbr-adeus h3 {\n    margin-bottom: 8px;\n    color: var(--mkpbr-black);\n    font-size: 18px;\n    line-height: 1.35;\n  }\n\n  .mkpbr-adeus a {\n    color: var(--mkpbr-orange-dark);\n    font-weight: 600;\n    text-underline-offset: 3px;\n  }\n\n  .mkpbr-adeus__intro {\n    padding: clamp(24px, 5vw, 42px);\n    border-left: 5px solid var(--mkpbr-orange);\n    border-radius: 0 16px 16px 0;\n    background: var(--mkpbr-soft);\n  }\n\n  .mkpbr-adeus__intro p {\n    max-width: 820px;\n    margin-bottom: 0;\n    color: var(--mkpbr-muted);\n    font-size: 17px;\n  }\n\n  .mkpbr-adeus__section {\n    padding: 34px 0;\n    border-bottom: 1px solid var(--mkpbr-line);\n  }\n\n  .mkpbr-adeus__section-title {\n    margin-bottom: 18px;\n    font-size: 24px;\n  }\n\n  .mkpbr-adeus__grid {\n    display: grid;\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n    gap: 14px;\n  }\n\n  .mkpbr-adeus__card {\n    padding: 20px;\n    border: 1px solid var(--mkpbr-line);\n    border-radius: 14px;\n    background: var(--mkpbr-white);\n  }\n\n  .mkpbr-adeus__card p {\n    margin-bottom: 0;\n    color: var(--mkpbr-muted);\n  }\n\n  .mkpbr-adeus__steps {\n    display: grid;\n    grid-template-columns: repeat(3, minmax(0, 1fr));\n    gap: 14px;\n    margin: 0;\n    padding: 0;\n    list-style: none;\n    counter-reset: adeus-step;\n  }\n\n  .mkpbr-adeus__steps li {\n    position: relative;\n    padding: 54px 18px 18px;\n    border-radius: 14px;\n    background: var(--mkpbr-soft);\n    counter-increment: adeus-step;\n  }\n\n  .mkpbr-adeus__steps li::before {\n    position: absolute;\n    top: 16px;\n    left: 18px;\n    display: grid;\n    width: 28px;\n    height: 28px;\n    place-items: center;\n    border-radius: 50%;\n    background: var(--mkpbr-orange);\n    color: var(--mkpbr-white);\n    content: counter(adeus-step);\n    font-size: 14px;\n    font-weight: 700;\n  }\n\n  .mkpbr-adeus__steps strong {\n    display: block;\n    margin-bottom: 5px;\n  }\n\n  .mkpbr-adeus__tags {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 9px;\n    margin: 16px 0;\n  }\n\n  .mkpbr-adeus__tag {\n    padding: 7px 12px;\n    border: 1px solid var(--mkpbr-line);\n    border-radius: 999px;\n    background: var(--mkpbr-soft);\n    font-size: 14px;\n  }\n\n  .mkpbr-adeus__notice {\n    margin-top: 18px;\n    padding: 16px 18px;\n    border-radius: 12px;\n    background: #fff2ee;\n    color: #552217;\n  }\n\n  .mkpbr-adeus__details {\n    border-top: 1px solid var(--mkpbr-line);\n  }\n\n  .mkpbr-adeus__details details {\n    border-bottom: 1px solid var(--mkpbr-line);\n  }\n\n  .mkpbr-adeus__details summary {\n    position: relative;\n    padding: 18px 42px 18px 0;\n    cursor: pointer;\n    color: var(--mkpbr-black);\n    font-weight: 700;\n    list-style: none;\n  }\n\n  .mkpbr-adeus__details summary::-webkit-details-marker {\n    display: none;\n  }\n\n  .mkpbr-adeus__details summary::after {\n    position: absolute;\n    top: 50%;\n    right: 4px;\n    color: var(--mkpbr-orange);\n    content: \"+\";\n    font-size: 24px;\n    font-weight: 500;\n    transform: translateY(-50%);\n  }\n\n  .mkpbr-adeus__details details[open] summary::after {\n    content: \"\\2212\";\n  }\n\n  .mkpbr-adeus__details-body {\n    padding: 0 36px 18px 0;\n    color: var(--mkpbr-muted);\n  }\n\n  .mkpbr-adeus__details-body p:last-child {\n    margin-bottom: 0;\n  }\n\n  .mkpbr-adeus__disclaimer {\n    margin-top: 28px;\n    padding: 18px;\n    border: 1px solid var(--mkpbr-line);\n    border-radius: 12px;\n    color: var(--mkpbr-muted);\n    font-size: 13px;\n  }\n\n  @media (max-width: 749px) {\n    .mkpbr-adeus__grid,\n    .mkpbr-adeus__steps {\n      grid-template-columns: 1fr;\n    }\n\n    .mkpbr-adeus__section {\n      padding: 28px 0;\n    }\n  }\n\u003c\/style\u003e\n\u003cstyle\u003e\n.mkpbr-adeus__content-list{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;margin:0;padding:0;list-style:none}\n.mkpbr-adeus__content-list\u003eli{padding:20px;border:1px solid var(--mkpbr-line);border-radius:14px;background:var(--mkpbr-white)}\n.mkpbr-adeus__content-list\u003eli p:last-child{margin-bottom:0}\n.mkpbr-adeus__plain{color:var(--mkpbr-muted)}\n.mkpbr-adeus__plain p:last-child{margin-bottom:0}\n.mkpbr-adeus__section table{width:100%;border-collapse:collapse}\n.mkpbr-adeus__section th,.mkpbr-adeus__section td{padding:10px;border:1px solid var(--mkpbr-line);text-align:left}\n.mkpbr-adeus__section blockquote{margin:18px 0;padding:16px 18px;border-left:4px solid var(--mkpbr-orange);border-radius:0 12px 12px 0;background:var(--mkpbr-soft)}\n@media(max-width:749px){.mkpbr-adeus__content-list{grid-template-columns:1fr}}\n\u003c\/style\u003e\n\u003cdiv class=\"mkpbr-adeus\"\u003e\n\u003csection class=\"mkpbr-adeus__intro\"\u003e\n\u003cp\u003e\u003cstrong\u003eGold Spell Everk Alisei Progressive Smoothing Treatment – 16.9 fl oz (500 ml)\u003c\/strong\u003e is the Brazilian progressive that thinks like Korean cosmetic science. At its heart sits \u003cstrong\u003eYejin Fusion®\u003c\/strong\u003e, Everk's proprietary technology, built on a simple premise: a smoothing service should look after the fibre while it realigns it, not strip the hair and hand you the repair bill afterwards.\u003c\/p\u003e\n\u003cp\u003eThe cream is made \u003cstrong\u003ewithout formaldehyde\u003c\/strong\u003e and works on two fronts at once. The \u003cstrong\u003eNANOCORTILINE®\u003c\/strong\u003e smoothing system handles alignment and frizz control, while the \u003cstrong\u003eGlass Liss System®\u003c\/strong\u003e works on the surface of the strand for the mirror-like reflection people call glass hair. Amino acids, biocollagen, panthenol, botanical extracts and nourishing oils travel in the same base, so the hair that comes out looks uniform and feels soft rather than stripped.\u003c\/p\u003e\n\u003cp\u003eThree goals, one bottle: \u003cstrong\u003egoodbye frizz\u003c\/strong\u003e, \u003cstrong\u003eshine and softness\u003c\/strong\u003e, and a \u003cstrong\u003emirror-smooth finish\u003c\/strong\u003e with natural movement. Suitable for all hair types. Made in Brazil by Everk Cosméticos, part of the Gold Spell group in São Paulo, and shipped worldwide by MKPBR.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cul class=\"mkpbr-adeus__content-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eYejin Fusion® technology:\u003c\/strong\u003e Everk's own system, inspired by Korean cosmetics, designed to smooth and condition in the same application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNANOCORTILINE® smoothing system:\u003c\/strong\u003e activated by heat, it helps align the hair fibre and visibly reduce volume and frizz.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlass Liss System® mirror finish:\u003c\/strong\u003e works on the cuticle surface for high luminosity and that sought-after glass-hair look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormaldehyde-free:\u003c\/strong\u003e no formol in the formula, which is also why the application is far less pungent than the smoothing rituals people remember.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTreats while it smooths:\u003c\/strong\u003e amino acids, biocollagen, panthenol, botanical extracts and nourishing oils help care for the strand throughout the process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural movement, not stiffness:\u003c\/strong\u003e the finish is aligned and even rather than flat and rigid.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvery hair type:\u003c\/strong\u003e straight, wavy, curly or coily — how sleek the result looks depends on how thoroughly each thin section is ironed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks alongside colour:\u003c\/strong\u003e the brand states the formula is compatible with dyes and bleaching, with a strand test beforehand.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional 16.9 fl oz (500 ml) bottle:\u003c\/strong\u003e enough product for several applications at home or behind the chair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eHow To Use\u003c\/h2\u003e\n\u003col class=\"mkpbr-adeus__steps\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eClarify\u003c\/strong\u003eWash the hair one to two times with an anti-residue (clarifying) shampoo.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDry to 80%\u003c\/strong\u003eTowel- or blow-dry until the hair is roughly 80% dry — damp, not wet.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSection and apply\u003c\/strong\u003eDivide the hair into even sections and start at the nape, working from root to ends while keeping the product off the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLet it work\u003c\/strong\u003eLeave on for a minimum of 30 minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse and dry\u003c\/strong\u003eRinse out all the excess with water, then dry the hair completely.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeal with the iron\u003c\/strong\u003eFlat-iron in thin sections, 5 to 15 passes per section, at 200 °C to 230 °C (390 °F to 445 °F) according to hair thickness.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eExpert Tip:\u003c\/strong\u003e always run a strand test first, especially on coloured, bleached or previously treated hair. Finer, more fragile hair does better at the lower end of the temperature range with fewer passes; coarse, resistant hair needs the higher end. Follow up with a sulfate-free, salt-free maintenance shampoo and conditioner to keep the finish looking smooth for longer.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eIngredients (Highlights)\u003c\/h2\u003e\n\u003cul class=\"mkpbr-adeus__content-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eYejin Fusion®\u003c\/strong\u003e — the brand's signature technology, inspired by Korean cosmetics, and the framework the whole formula is built around.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNANOCORTILINE®\u003c\/strong\u003e — the proprietary smoothing system, activated by the dryer and the flat iron.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlass Liss System®\u003c\/strong\u003e — the proprietary shine complex behind the mirror-like finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmino acids\u003c\/strong\u003e — conditioning agents that help replenish what heat and chemical processes take out of the fibre.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiocollagen\u003c\/strong\u003e — helps the strand feel more elastic and less brittle to the touch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (pro-vitamin B5)\u003c\/strong\u003e — a classic humectant that helps hair hold moisture and look glossier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBotanical extracts\u003c\/strong\u003e — declared by the brand as part of the caring side of the base.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing oils\u003c\/strong\u003e — emollients that soften the cream on the strand and help the finish look nourished rather than dry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredient List (INCI): Please refer to the product label. (Pending verification.)\u003c\/strong\u003e Gold Spell does not publish the complete INCI for this formula, so the ingredient panel printed on the bottle is the authoritative source. If you have a known ingredient sensitivity, contact us before ordering and we will check the label for you.\u003c\/p\u003e\n\u003cdiv class=\"mkpbr-adeus__notice\"\u003e\n\u003cstrong\u003eBefore you start:\u003c\/strong\u003e this is a professional transformation product. It is \u003cstrong\u003enot indicated for pregnant or breastfeeding women, or for children under 12 years of age\u003c\/strong\u003e. Always carry out a sensitivity (patch) test and a strand test before a full application, wear gloves, keep the product off the scalp and away from the eyes, and work in a well-ventilated room.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eAbout Gold Spell\u003c\/h2\u003e\n\u003cdiv class=\"mkpbr-adeus__plain\"\u003e\n\u003cp\u003eGold Spell is a Brazilian professional haircare group based in São Paulo, and Everk Cosméticos is the label inside it dedicated to smoothing and transformation. The approach is technology-first: proprietary systems such as Yejin Fusion®, NANOCORTILINE® and Glass Liss System® are developed in-house, and every formula is made in Brazil under ANVISA's regulatory framework.\u003c\/p\u003e\n\u003cp\u003eBrazil is where professional smoothing was invented, and Everk Alisei is the group's most recent reading of it — a Korean-influenced generation of a technique Brazilian salons have been refining for decades.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNot the same as Alisei by Fioterapia.\u003c\/strong\u003e Gold Spell sells two products with \"Alisei\" on the label and they are easy to confuse. \u003ca href=\"\/en-se\/products\/gold-spell-alisei-fioterapia-hair-treatment\"\u003eGold Spell Alisei by Fioterapia\u003c\/a\u003e comes in a deep pink-magenta bottle and is the brand's earlier line. This one — \u003cstrong\u003eEverk Alisei\u003c\/strong\u003e, in the light pink bottle — is the newer formula built on Yejin Fusion®. \"Alisei\" is only the function descriptor the two labels share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eFAQ\u003c\/h2\u003e\n\u003cdiv class=\"mkpbr-adeus__details\"\u003e\n\u003cdetails\u003e\u003csummary\u003eDoes it contain formaldehyde?\u003c\/summary\u003e\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\u003cp\u003eNo. The manufacturer states there is no formaldehyde in the formula. It relies instead on technologies that align the fibre while conditioning it, which is why the application is far less pungent than older straightening products. Even so, keep the room well ventilated while you work.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eDoes it really straighten, or does it just reduce volume?\u003c\/summary\u003e\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\u003cp\u003eIt straightens while it treats. How straight depends on your hair — natural texture and chemical history both matter — and on how thoroughly you iron each thin section. How long the finish holds depends on your care routine, your natural regrowth and how you maintain it, so results vary from person to person.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eCan I use it while pregnant or breastfeeding?\u003c\/summary\u003e\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\u003cp\u003eNo. This product is not indicated for pregnant or breastfeeding women, nor for children under 12 years of age. If you are unsure whether it is right for you, speak to a professional before applying.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWhat is the full step-by-step application?\u003c\/summary\u003e\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\u003cp\u003eWash the hair one to two times with an anti-residue shampoo and dry it to about 80%. Divide it into even sections and start at the nape, working from root to ends while avoiding the scalp. Leave on for a minimum of 30 minutes. Rinse out all the excess with water, dry the hair completely, then flat-iron in thin sections — 5 to 15 passes per section, at 200 °C to 230 °C (390 °F to 445 °F) depending on how thick the hair is.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eIs it compatible with blonde hair and other chemical services?\u003c\/summary\u003e\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\u003cp\u003eYes — the brand states the formula is compatible with dyed and bleached hair. Because chemical history changes how hair behaves, a strand test before the full application is strongly recommended, and heavily processed hair is best left to a professional.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eKorean technology, Brazilian hands — glass hair without the formol.\u003c\/h2\u003e\n\u003cdiv class=\"mkpbr-adeus__plain\"\u003e\u003cp\u003eDiscover the rest of the line in our \u003ca href=\"\/en-se\/collections\/gold-spell-co\"\u003eGold Spell Co. collection\u003c\/a\u003e at MKPBR — authentic Brazilian professional haircare, shipped worldwide.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 18px; background: #F6F7FB; border: 1px solid #E7E9F3; border-radius: 14px; padding: 12px; color: rgba(20,32,62,.74); font-size: 12.5px; line-height: 1.6; max-width: 100%; box-sizing: border-box; overflow: hidden;\"\u003e\n\u003cstrong style=\"color: #14203e;\"\u003eDisclaimer:\u003c\/strong\u003e For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging may be labeled in Portuguese. Our Brazilian-brand products are sourced in Brazil and are regularized with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable regulatory framework for each product category. ANVISA regularization applies to the Brazilian market and is not equivalent to U.S. FDA approval. See our full \u003ca href=\"\/en-se\/pages\/disclaimers\" style=\"color: rgba(20,32,62,.74); text-decoration: underline;\"\u003eDisclaimers \u0026amp; Important Information\u003c\/a\u003e.\u003c\/div\u003e","brand":"Gold Spell","offers":[{"title":"Default Title","offer_id":54385462739260,"sku":"MKPBR2024-5425","price":2879.97,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/gold-spell-everk-alisei-500ml-korean-yejin-bottle-front-buy-now-at-mkpbr-com-worldwide-shipping.webp?v=1789228779","url":"https:\/\/mkpbr.com\/en-se\/products\/gold-spell-everk-alisei-progressive-smoothing-treatment-500ml","provider":"MKPBR - Shine Like a Brazilian","version":"1.0","type":"link"}